Why Most "Sustainable" Bras Still Contain Plastic
Sustainability · The honest truth Most eco lingerie brands are doing better than fast fashion, yes. But almost all of them still contain plastic. Here's why that matters more than...
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Compostable Bras: The Future Of Sustainability & Breast Health
The below is a guest blog from our good friends at Sustainable Jungle who've quietly backed and supported The Very Good Bra since our launch almost 5 years ago. This...
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Why BCorps Month Matters — And What It Really Means to Be One
Every March, something quiet but important happens in the world of business. BCorps Month arrives - and thousands of certified B Corporations around the world take a moment to reflect...
Why Wireless Bras Are Healthier (Especially When Made From Natural Fibres)
For years, bras have been designed around shape and structure. Lift, sculpt, push up. Often with a metal wire and an indecent amount of plastic. But more women are starting...
International Women’s Day 2026: Be the Change
Every year, International Women’s Day invites us to reflect on the progress women have made and the work still ahead. It’s a moment to celebrate women’s achievements, but also to take...
Lingerie vs Underwear: Are We Dressing for Desire or for Our Bodies?
We tend to use lingerie and underwear as if they’re the same thing. They’re not. And once you see the difference, you can’t really unsee it. Underwear is your daily...
Turning Textile Waste into Compost: A New World-First Technical Specification
In a global first, Standards Australia has released a new technical specification that could transform how we deal with textile waste: SA TS 5399:2025 – Compostable Natural Fibre Textiles....
So, What's so Great About Tencel?
What’s So Great About TENCEL? Soft. Sustainable. A little bit sexy. And yes - it comes from trees. When I first slipped into our original 100% TENCEL™ bra, I had...
💕 This Breast Cancer Awareness Month, Check Your Breasts — and Your Bras
The Hidden Link Between Breast Health and What You Wear Every October, we’re reminded to check our breasts — and that’s important. But here’s something you probably haven’t heard...
Let's talk Plastic-Free Undies this July!
This Plastic-Free July Let’s Talk About Your Undies and Why Your Lady Parts Deserve Better! Let’s be real—most of us are out here drinking oat milk, avoiding parabens, and separating...
Learn all about our Nursing Bras!
Welcome to our best-selling Nursing Bra! Our Nursing Bra is now our 3rd best-selling bra, and we launch a new Black Tencel version next week, so I thought it...
The Massive Problem of Textile Waste
Textile Waste Is A Big Problem - Here's Why Last week I was lucky enough to attend a seminar on how to keep clothing out of landfill. Not only...
The ultimate guide to wirefree bras and the best style for you!
Find Your Perfect Fit with our Best Wirefree, Worm-loving Bra Options Increasing numbers of women worldwide are making the switch and finding that the right wirefree bra...
10 good reasons to wear natural fibres this summer!
In Australia, it's coming into summer and having been through the hottest September on record, we're bracing for a big one. Not something many of us are looking forward to,...
5 good reasons to wear a wirefree bra
The Very Good Bra was always set up to provide viable alternatives to conventional wired bras. As a woman who'd been diagnosed with breast cancer at a young age, and...
Bras in a home worm farm
A lovely customer of ours recently sent me some shots of her bras almost completely eaten by worms, it literally made my week! As you see in the image below,...
The padding files....
I'm constantly asked and I'm constantly trying, but finding a fully compostable padding for bras is truly the holy grail! I thought the hooks and eyes were bad, but this...
