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Why so Very Good?

'We believe that everything we create should be designed with its end of life in mind' 

We are unique in that everything down to our elastic, labels, sewing thread and packaging is compostable. Our products contain no spandex, polyester or nylon. Every component has its origin in the earth, to which we hope it will in time harmlessly return, rather than add to our landfill burden.

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wire-free-zero-waste-bra
wire-free-zero-waste-bra
wire-free-zero-waste-bra
wire-free-zero-waste-bra
wire-free-zero-waste-bra
wire-free-zero-waste-bra
wire-free-zero-waste-bra
wire-free-zero-waste-bra
wire-free-zero-waste-bra

The Very Good Bra

$95.00 AUD

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

The Very Good Bra is zero post-consumer waste and comes in proper bra sizes. Everything, from the tree rubber and organic cotton elastic, custom-made organic cotton Hooks and Eyes, tencel sewing thread and organic cotton and soy ink labels are designed to break down in nature at end-of-life and leave no trace. Read our blog to see how worms ate the bra in 8 weeks!

This is a wire-free bra that is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch.

We have new stock in now across most sizes, except a few we have sold out of. We have made plenty, but across our large size range, so don't leave it too late to ensure you get your size!

Customer Reviews

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zero-waste briefs
zero-waste briefs
zero-waste briefs
zero-waste briefs
zero-waste briefs
zero-waste briefs
zero-waste briefs
zero-waste briefs
zero-waste briefs
zero-waste briefs

The Very Good Bra briefs

$45.00 AUD

This brand fundamentally believes that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Everything, from the tree rubber and organic cotton elastic, tencel sewing thread and organic cotton and soy ink labels are designed to break down in nature at end-of-life and leave no trace.

Our classic boy-leg brief with a new streamlined style. The only elastic is in the waist to give you maximum comfort and breathability, with no VPL. These briefs contain no spandex to keep them fully compostable, so if you like a looser fit, buy up a size. We have very limited quantities of these briefs so order soon to avoid disappointment!

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Things we care about

Landfill

Australians send 85% of textiles to landfill, two thirds of which are man made synthetic fibres like Polyester which take 200 years to break down. We use compostable textiles and packaging, whilst minimising production waste through pre-selling and making only to order - true Slow Fashion!

Ocean Waste

Before they end up in landfill, the synthetic textiles we wash and wear release half a million tonnes of plastic microfibre into our oceans through washing. It is estimated that by 2050 there will be more plastic than fish in our oceans. We can change this by making better choices about the fabrics we buy.

But we still want clothes!

Awareness is the first step. We all need clothes and we want to feel OK about buying them. Our products are not only compostable at end of life, but arrive wrapped in recyclable tissue paper and sent in a 100% compostable mailer, where possible, via Sendle - Australia's first carbon-neutral courier company.

Shop zero-waste now!

Raised 350% of its Kickstarter goal

in 2018 The Very Good Bra launched via a Kickstarter campaign. See it here

Kickstarter