New colour Indigo - Available on pre-sale for delivery July 2022
Click on the images below to read and view a selection of our press since launch
I love the The Very Good Bra so much, that I brought three different ones! I made sure I purchased the correct bra for me using the Size and Fit configurations, so that I did not get a bra that did not fit me correctly. The material is comfy and feels lovely. All my old bras, the straps always fell off my shoulders, but with The Very Good Bra, it certainly did not, so I am very happy! It also washes well. Love them! Well done!
I normally wear a padded bra but this time was looking for organic. I found VG bra and so glad I did! At first I was worried when I didn’t see the padding but after I tried on I didn’t want to take off! So comfortable and supportive! Same with the Big Knickers. My only regret is that I didn’t buy more.. but I will! And I can’t wait to try the sleep and loungewear. Thank you The Very Good Bra!
I'm very happy with these. They're comfy and flattering and the quality does not disappoint. I have them in the Black Tencel too and plan to buy more of both in the future.
Impressive and thoughtful product
So pleased with this nightie, it's comfy, it's light and has a nice style and doesn't get tangled and I love the fact I can compost it at end of it's life. Decided to get a second one because I know how hard it can be to find something really good again!
Lovely bra, comfy fit, marvellous service
I'm a 14DD and I find The Very Good Bras to be a perfect fit. The V for Victory gives a good coverage with no bits cutting in anywhere. This is my third VGB and won't be my last.
Best bra I have EVER owned. I have 4 now. Really good fit. I love it!
Very comfortable. I’ve been spoilt! Can’t wear any other brand.
I already own some of the original very good bras, but have found the V for victory ones even more comfortable and easy to wear. I also love the colour. Thank you!
The bra strap was the only thing giving out on my 'Very Good Bra' and so I was vey happy to see that replacement straps were available - showing true commitment to slow fashion. It was easy to replace the bra strap - giving my bra a new lease on life. Inspired by my 1950's mending I then treated myself to the Vintage Peach 'Very Good Bra'.
I have the bra on at the moment and alternate it with my other Very Good Bra (black original). I went a size smaller than I used to with regular not "Very Good Bras" and it fits well. It was quite snug around the band at first but quickly loosens slightly. It's 'win win' with the comfort and the vinage look.....and a big bonus No PLASTIC 'win'.
Loved it so much I’ve ordered another one. Beautiful colour, super comfortable and fully compostable at end of life. What more could I ask for?
Comfy and flattering. They don't come up as high on me as they do on the models (I am 5'8" so medium tall) and I wish they did. Maybe I'll try a size up next time. But they're still good! Definitely an improvement on the original Very Good Undies. If the durability is as good as my VG Bras, I will definitely buy more of these in the future.
Where have you been all my life !!! It’s true love my bras and pants from the very good bra. Thank you
Winner - Fashion Impact 2020
Absolutely thrilled to have received the highest accolade in this prestigious international design award.
The Good Design Awards Jury praised The Very Good Bra, commenting:
“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ”
Why so Very Good?
We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable. Our bras contain no spandex, and every component has its origin in the earth, to which we hope it will in time harmlessly return, rather than add to our landfill burden.
It's also good because it fits and supports comfortably across 27 sizes, with no underwire. We find that once our customers leave the wire, they rarely go back!