Click on the images below to read and view a selection of our press since launch
Really nice comfortable undies to wear. They make me feel even better as they are produced with every step conscious of their impact on the environment
I've been hunting for a sustainable supportive bra for months and finally landed on these from The Very Good Bra. When it arrived, the first thing I noticed was how well made it was. It seems like it'll last me a long long time, which is exactly what I was looking for! I really wish there was a photo of the interior of the bra so we could determine if there is any padding or just know what it looks like. This bra has no padding , but I expected that as no sustainable bra I have found has padding. The good thing is this bra is more like in between a padded bra and a bralette. I'm using inserts from a previous bra because my nipples sometimes just feel like being too obvious and it doesn't have any lift for my breast shape. I think based on the photos of the other bras, larger breasts may not have this issue as they round out the bra more. With the inserts I feel it gives more of the traditional shape with the comfort and the bra holds them very well, they don't move. If they sold inserts that would just be the cherry on top! Overall though, I'm in love with the mission and the quality. I will be ordering again! :-)
These underwear are very well made and incredibly cute. They do not have any give, so they were unfortunately a bit tight on my thighs where the holes are but perfect on my hips even though I measured before picking the size. So maybe next time I'll order a size up and take in the seams in the hips? Regardless, I am happy with their mission and the quality and can't wait to try more!
Happy with the bra, the fabric is very good quality and soft. Well made. No complaints
Everything it says on the tin. I thought on the first wear that the band was going to be a little tight but on the second wear - a whole day in the office! - I actually forgot I had it on. Officially my favourite bra.
Such a delightful “everyday bra” this peachy magic has quickly become my everyday go-to - thank you very good bra!
Look no further, this is a perfect wireless bra. It has a ton of hold and shape. No extra sweaty areas like wireless shelf bras, and it doesn't let the girls sag like bralettes in larger sizes. No regrets.
I love that these bras are purely zero waste! So cute and comfortable. I used the size chart and ordered a 36D. Fit is perfect. I'm never going to buy a bra elsewhere. I'm a customer for life.
I've been wanting the try The Very Good Bra for a while, and one of my old bras finally gave out! I reached out to customer service for help with sizing - I wore 30D in Aerie and they recommended 30C in their sizing. It came today and fits great. The band is a slightly on the tight side but I think it will stretch with time. Seems very high quality and the fabric is comfy. I will update my review after a while with how it wears long term...
My only complaint so far is I wish it had a light padding for the headlights... but overall I am so happy to finally find a compostable bra!
I had been looking for sustainable and Australian made underwear. So glad I found you!! I was hesitant about the fitting and was pleasantly surprised by the good fit and comfort of both the bra and panties. I love that the elastic is snug but not tight. Very happy that I will be able to chuck it in the compost when it has worn out. Thanks team for developing these great products!!
This beauty is comfort and prettiness all in one and it's such a treat to be wearing a bra that isn't costing the earth!
A beautiful colour, perfect fit and so comfortable
This bra is fabulous. Soft, comfortable and supportive. Love everything about this brand. No other bras for me from now on.
I love this bra, gorgeous material, beautifully made, and so so comfortable. I have been telling all my friends to get themselves one as well. I ordered two more.
Usual high quality , beautiful fabric and comfort as well as the knowledge that I can compost the bra at the end of what I hope will be a long life.
Winner - Fashion Impact 2020
Absolutely thrilled to have received the highest accolade in this prestigious international design award.
The Good Design Awards Jury praised The Very Good Bra, commenting:
“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ”
Why so Very Good?
We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable. Our bras contain no spandex, and every component has its origin in the earth, to which we hope it will in time harmlessly return, rather than add to our landfill burden.
It's also good because it fits and supports comfortably across 27 sizes, with no underwire. We find that once our customers leave the wire, they rarely go back!