Winner - Fashion Impact 2020
Absolutely thrilled to have received the highest accolade in this prestigious international design award.
The Good Design Awards Jury praised The Very Good Bra, commenting:
“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ”
How we work
We currently hold good stock in most of the below, and to minimise over-production, we also have pre-sales running where you can lock in your size for the next delivery. Learn more about how we work here
Why so Very Good?
We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable. Our bras contain no spandex, and every component has its origin in the earth, to which we hope it will in time harmlessly return, rather than add to our landfill burden.
It's also good because it fits and supports comfortably across 27 sizes, with no underwire. We find that once our customers leave the wire, they rarely go back!
Things we care about
I received the bra and it fits perfectly. I'm very happy with it. It's hard to describe how good it feels. Thank you for your patience with me being a fairly difficult customer, I've got all sizes tweaked just right now:-). Again, very grateful for the bra, it will definitely not be the last!
I’m loving each and every one of the three bras I have bought from you at The Very Good Bra!
They really have been a game changer for me.
My first two bras arrived last week and they are the most amazing, most comfortable bras I’ve ever worn.
Looking forward to ordering more - all very the best
Louise - Canada
I have never worn a more fab garment, I see the attention to detail you promised, I am overjoyed.
We went on a week of hiking and camping and the bra was soooo comfortable.