The Very Good Bra

Available for pre-sale now for 30 days until 21st August. Help us get the minimum quantities we need to get into production with our factory end August and deliver October!

Whilst this bra uses the same pattern and fit of our previous bras, the body is made in premium organic cotton, knitted and GOTs dyed here in Australia. 

Earlybird price for bras bought before midnight 21st August is $80, after which it reverts to $88. In addition, we offer discounted rates of $5 domestically, $10 for international and free shipping for orders over $150 until the end of the campaign.

Delivery is scheduled for October 2019 and remember, you can also pay by Afterpay to ease the pain. 

Let's do this!

If we reach our goal, we will make some extras but the only way to guarantee your size is to order before August 19th. At that point, we close the books and give the factory the order and all the sizes. Pre-selling not only helps us fund, it also allows us to minimise pre-consumer waste by making to order, and not ending up with excess stock.

As ever, The Very Good Bra is zero post-consumer waste and comes in proper bra sizes. Every component of this garment, from the elastic, custom-made organic cotton Hooks and Eyes, the sewing thread, and the organic cotton and soy ink labels are designed to break down in nature at end-of-life and leave no trace. Read our blog to see how worms ate the bra in 8 weeks!

This is a wire-free bra that is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. It also has a half cup liner in this weave to give it more support where needed. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Available for pre-sale now for 30 days until 21st August. Help us get the minimum quantities we need to get into production with our factory end August and deliver October!

Whilst this brief uses the same pattern and fit of our previous briefs, the body is made in premium organic cotton, knitted and GOTs dyed here in Australia. 

Earlybird price for briefs bought before 19th August is $40, after which it reverts to $45. In addition, we offer discounted rates of $5 domestically, $10 for international and free shipping for orders over $150 until the end of the campaign.

Delivery is scheduled for October 2019 and remember, you can also pay by Afterpay to ease the pain. 

Let's do this!

If we reach our goal, we will make some extras but the only way to guarantee your size is to order before August 21st. At that point, we close the books and give the factory the order and all the sizes. Pre-selling not only helps us fund, it also allows us to minimise pre-consumer waste by making to order, and not ending up with excess stock.

As ever, The Very Good Bra brief is zero post-consumer waste. Every component of this garment, from the elastic, custom-made organic cotton Hooks and Eyes, the sewing thread, and the organic cotton and soy ink labels are designed to break down in nature at end-of-life and leave no trace. Read our blog to see how worms ate the bra in 8 weeks!

Our classic boy-leg brief has elastic only in the waist to give you maximum comfort and breathability, with no VPL. These briefs contain no spandex to keep them fully compostable, so if you like a looser fit, buy up a size. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.