A BRAND NEW STYLE USING LIBERTY FABRIC
We've been keeping secrets, but now the secret's out!
'Liberty Fabric is proud to work with The Very Good Bra. We worked with our ethical experts and created our first organic cotton knit, the culmination of an 18 months collaboration with both parties and we are excited to walk this important journey with Stephanie' says Liberty Fabric's Regional Head Australasia
We are beyond thrilled to launch our new bra style using this beautiful print from the iconic, centuries old, Liberty Fabric. Available now for pre-sale, for delivery October 2020
We have stock in right now below, and to minimise over-production, we also have pre-sales running where you can lock in your size for the next delivery. Learn more about how we work here
We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable. Our bras contain no spandex, and every component has its origin in the earth, to which we hope it will in time harmlessly return, rather than add to our landfill burden.
It's also good because it fits and supports comfortably across 27 sizes, with no underwire. We find that once our customers leave the wire, they rarely go back!
Australians send 85% of textiles to landfill, two thirds of which are man made synthetic fibres like Polyester which take 200 years to break down. We use compostable textiles and packaging, whilst minimising production waste through pre-selling and making only to order - true Slow Fashion!
Before they end up in landfill, synthetic textiles release half a million tonnes of plastic microfibre into our oceans through washing. It is estimated that by 2050 there will be more plastic than fish in our oceans. We can change this by making better choices about the fabrics we buy.
Awareness is the first step. We all need clothes and we want to feel OK about buying them. Our products are not only compostable at end of life, but arrive wrapped in recyclable tissue paper and sent in a 100% compostable, or 80% recycled, and recyclable poly mailer.
in 2018 The Very Good Bra launched via a Kickstarter campaign. See it here
