Click on the images below to read and view a selection of our press since launch
A really comfortable bra that looks great. Packaging was fully compostable and it's good to know the straps can be replaced if they wear out. I'm size 14 D and it's supportive enough. I put up with uncomfortable underwire bras for too long! This one is great.
Beautifully made and a perfect fit. Feels so comfortable.
I really love this colour, they fit lovely and are very comfortable.
These shorts are really comfortable, only complaint is the tie has started to fray and i have only worn a few times and not even washed yet, little disappointed for such a large investment.
Hi I was really happy with this bra, the colour is great, really nice deep black, so comfortable to wear all day, just love it!!
Fits nicely, very comfortable, looks great, love the print. The fact that it's ethically way above anything on the market is very inspiring. Thank you!!
I have been looking for an environmentally friendly bra for a while, and am pleased to have found a beautiful soft and comfortable option.
I would recommend this bra and the lovely staff who helped me decide on the size.
First off, I contacted The Very Good Bra team for help with sizing and Lauren was amazing. So helpful and helped me pick the perfect fit. I started using it right away when it arrived. It’s more comfortable than I thought it would be. It’s also pretty supportive. I have large-ish breasts and don’t feel droppy or flappy while wearing it. Since it’s cotton, I also don’t get all sweaty. All pluses! And the cut of the bra works with all my necklines so far. I did notice it felt looser after a few wears but I imagine it will tighten up a little again when I wash it. The construction is high quality. The band kind of slides under my breasts a little sometimes but I honestly can’t even feel it.
The V for Victory bra's so comfortable to wear. It's the first bra I look for.
I love them. They are comfortable, don’t cut in, don’t ride up, and the pattern is so pretty. I’d love a period undie version some time in the future. Thanks for committing to plastic free products.
These are the most beautiful bralets, so supportive and still gives your breasts a shape as opposed to a standard bralet that makes you look shapeless. Will be buying more! I am a 10DD and I bought a 10DD and it fits perfect
Attracted by the ethics, but now I have the bra, it's the only bra I want to wear. Have to buy another one so I can wash it 😆 Very comfortable and I'm a life long bra hater. I forget to take this one off after a town day. It's that good.
I bought two pairs of these big undies. They're not really big enough to qualify as Bridget Jones size but it could be I need a size 18.
I'm on my second wear of my first Very Good Bra. I've been looking for something like this for years. It's really comfortable and quite supportive. Will definitely buy a second one.
I love my new V for victory Bra - as a 16DD it is hard to find non wired bra's that are comfortable and supportive but this bra ticks those boxes plus the environmental consciousness box - what's not to love! These are going to be my go to bra's from now on!!
Winner - Fashion Impact 2020
Absolutely thrilled to have received the highest accolade in this prestigious international design award.
The Good Design Awards Jury praised The Very Good Bra, commenting:
“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ”
Why so Very Good?
We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable. Our bras contain no spandex, and every component has its origin in the earth, to which we hope it will in time harmlessly return, rather than add to our landfill burden.
It's also good because it fits and supports comfortably across 27 sizes, with no underwire. We find that once our customers leave the wire, they rarely go back!