We are currently the only brand in the world making 100% plastic-free bras in 28 proper bra sizes
In January 2022 we achieved BCorps certification, a very proud day and a major goal since launch. Read more on the blog!
Smart enough to wear to the cafe or the gym, these pants are like wearing nothing ie supremely comfortable. Many people wear them as pyjamas but I'll be wearing mine for exercise. They even passed the style test with my very discriminating daughter!
Feels great, looks great, and I feel good to have saved one less bra from landfill. Thanks for such a wonderful product 💛
The bra is really comfortable. In the warmer weather, the bra is so much more comfortable than the synthetic bras. The V for Victory bra are a great improvement over the original bras.
I love the fit of these high-leg briefs. I get full coverage and they are very comfortable. I can't wait to order more!
This bra is so comfortable. No annoying elastic on the skin around the chest - it is enclosed in the fabric. I didn’t realise how annoying that was until I had to use one of my old bras bought from a department store.
It fits slight firmer than the other bras but only marginally so.
I wear a size 38C and this is my favorite bra!!! I really don’t like underwire but I have sizeable boobs so I can’t fully go without but this is the perfect in-between while still holding my boobs in place and making them look good. The deep v really adds to the sexiness of the bra and means I can wear it under wrap shirts. Love it, love the sustainability and can’t wait to get another one in a different color.
So far I’m loving these bras. They’re super comfortable and provide just the right amount of support for my 34C size. They are true to size with size chart. Thank you!
This is the most comfortable bra and feels similar to a bralette but with better shape and support. I do not have to immediately take it off at the end of the day as I typically would with other bras. I bought my usual size (16A) and it fit me the same as other brands do. I highly recommend for others that are small chested.
The other bra was out of stock in my size so I bought the V for Victory bra. It’s so comfortable and I wear it all the time! I have been wearing natural fibre bras for a while, but its nice to get one that fits well and is also supportive for a mid size bust. And the Sage Green is so beautiful (I bought other colours but this is my favourite!)
I really love this bra! It fits so comfortably and gives enough support for my large bosom.
I got both this sage cotton bra and the black tencel bra, and I will say that I much prefer the cotton material as it gives more structure/support to my breasts than the tencel material does.
I love how soft and comfortable and wearable this tee dress is. I feel decent enough to take out the rubbish in the tee-dress. I am a bit pear-shaped and I was able to fit the size 10 even though I'm size 12 in pants. It looks nearly good enough to go out in (but I am not that brave)!
I love this, my second bra from this website. I have always been a fan of Liberty fabric and how nice to know it is also compostible. For my first purchase I used the size chart but I found it a bit tight around my chest. I went up a size (but down a cup-size as recommended on the website, so from 34C to 36B) this time and it is more comfortable. So if you are close to the top end of the sizing chart and you don't like things to be tight, I recommend going up a size - I'm still using the outer bra-clips on the larger size which gives me the potential to make it tighter if the fabric does stretch a bit.
Well made and comfortable. I am a first time buyer and will purchase again.
Organic cotton singlet
I have just unwrapped and tried my 2 new V for Victory bras. They are so comfortable and fit my large bust (38E) really well with good support no less! I will definitely be able to wear them to work without 'bouncing' much. I could have done with a little bit bigger underband but that's ok as I have a band 'extender' that I can use. I am so sick of underwire and at the feel of the elastic band as it gets old then having to throw in the bin.
I am also very pleased to be able to support such and amazing business. It is so impressive that you have stuck to your principals and persevered to make such a lovely environmentally friendly product and filled a gap that needed filling. Thank you!
Winner - Fashion Impact 2020
Absolutely thrilled to have received the highest accolade in this prestigious international design award for our revolutionary bra.
The Good Design Awards Jury praised The Very Good Bra, commenting:
“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ”
We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable. Our bras contain no spandex, and every component has its origin in the earth, to which we hope your bra will in time harmlessly return, rather than add to our landfill burden.
Our bra is also good because it fits and supports comfortably across 27 sizes, with no underwire. We find that once our customers leave the wire, they rarely go back!
Australians send 85% of textiles to landfill, two thirds of which are man made synthetic fibres like Polyester which take 200 years to break down. We use compostable textiles for our bra, and compostable packaging, whilst minimising production waste through pre-selling and making only to order - true Slow Fashion!
Awareness is the first step. We all need clothes and we want to feel OK about buying them. Many of us aren't ready to go bra free! Our bra not only compostable at end of life, but arrive wrapped in recyclable tissue paper and sent in a 100% compostable, or 80% recycled, and recyclable poly mailer.
Before they end up in landfill, synthetic textiles release half a million tonnes of plastic microfibre into our oceans through washing. It is estimated that by 2050 there will be more plastic than fish in our oceans. We can change this by making better choices about the fabrics we buy and this includes your bra.
in 2018 The Very Good Bra launched via a Kickstarter campaign. See it here