New colour Indigo - In stock now
Click on the images below to read and view a selection of our press since launch
I gave my daughter a gift voucher for her birthday so she could make her own choice. She was thrilled and hadn’t heard about the company. Thanks VGB!
Stephanie was so helpful online and helped me choose between a 12DD and a 12D saying that this bra with the "V" shape tends to be a bit more generous. She said I could return it if the 12D was too small. It is so soft and comfortable and really supportive and I feel like I'd love to use it as a bikini top too. I know that wouldn't be great for it but that's how much I love it. The pattern is even nicer in real life; more subtle and it looks really great. I'm going for the Liberty Pansy next. Congratulations on all your achievements with regard to aesthetics and sustainability. I wish all manufacturers would take your approach.
I love my bra, fits well, like the support & like the feel & that's sustainable. My second bra purchase.
Compared to my other vcb's this one stretches a bit more at the band so might consider going diwn a band size next time. Still v comfy though. Love the wider straps! And they've kept their shape unlike my other straps which have become pretty wrinkled (was a 38C, now a D). Would love if you could do this same style in a pale colour for under light tees!
The material is soft and the fit and style is very comfortable. A good bra for me is one I don't think about or notice, and that is the case with my first Very Good Bra. I was looking for a natural fabric bra with no underwires. Very hard to find. Thank you!
I felt I was taking a risk purchasing TheVeryGoodBra but I am always looking to reduce my carbon and waste footprint so thought I'd give it a go. I've been wearing it for a few weeks now and am amazed at what a perfect fit it is without silly padding and push up wiring. I am 64 and it is very hard to find a bra that looks youthful yet feels good. I look forward to seeing how it composts but will take special care of it so it lasts as long as possible. Will definitely purchase more and tell my friends. Thank you.
I shared my bust measurements and it was agreed I should order a 10A, though I'm normally a 10B. Turns out, I needed a 12A. A little bit frustrating, but now that I have the 12A, I really appreciate how well the bra is made, and all the thinking that has gone into each element: the straps, the stitching, etc. Within ethical brands I've probably been slow to come to VGB because of the price, but I've probably spent money on bras that aren't going to be the same value for money. I'm really looking forward to life with my Very Good Bra!
I love what this company stands for and decided to take the plunge and give their bra a go. I understand the higher price tag. The bra is soft and very comfy and the size and fit pretty good, although the upper section of the cup is a little baggy on me. I’m now waiting for the peach to become available in my size!
I love the Very Good Bra. Comfortable, flattering and good for the world. As each old bra wears out I replace it with one of these. PS love the indigo colour 🙂
Love them ,. Beautiful soft cotton comfort.
Loving the new elastic and wider straps for 16E! I love how held in and up I feel, without the cutting in that occurred with the previous narrower strap type. Looking forward to more colours, especially Hazel with the wider strap :)
I have been purchasing these bras since the beginning and am slowly but surely replacing all old bras with Very Good Bras. They are the most comfortably supportive bras I've ever experienced. They hold my bust in a natural shape. I use them during the day as well as overnight. Ever since having a child I no longer feel comfortable going bra-free. I've also composted at least three of them over the years. It feels great to feed my compost my bras at the end of their lives! With my last order, I purchased three replacement straps and re-strapped three Very Good Bras that were years old. The bra part typically remains in nearly perfect shape while the straps give out with time. It was a simple fix and now it's like I have three new bras!
I bought the always decent tee dress on a whim because I love what The Very Good Bra are doing. I ordered the large and was a little worried about sizing because I currently wear an 18 but the fit is great! It's so light and comfortable and I feel great knowing that when it reaches the end of its life, I can just pop it in the compost bin.
A beautiful feel and wonderful support. A really lovely garment that works!
The replacement straps are a superior elastic which doesn't slip. They are easy to replace and will give my bras a much longer life. It's wonderful that these are available.
Winner - Fashion Impact 2020
Absolutely thrilled to have received the highest accolade in this prestigious international design award.
The Good Design Awards Jury praised The Very Good Bra, commenting:
“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ”
Why so Very Good?
We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable. Our bras contain no spandex, and every component has its origin in the earth, to which we hope it will in time harmlessly return, rather than add to our landfill burden.
It's also good because it fits and supports comfortably across 27 sizes, with no underwire. We find that once our customers leave the wire, they rarely go back!