What Makes a Bra Truly Plastic-Free? A Component-by-Component Guide
Most plastic-free bras hide synthetics in the elastic, thread or label. The component-by-component guide to what genuinely makes a bra plastic-free, from main fabric to hardware.
Your Values. Your Comfort. A Bra That Nurtures YOU and the Planet
Why The Very Good Bra?
Kind to the planet. Kind to your body. The only brand in the world making 100% plastic-free bras in up to 34 proper bra sizes
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Why so Very Good?
We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels and sewing thread are plastic-free, clean enough to feed to your worm farm at end of life, and every order ships in a paper sleeve and a compostable mailer. Our bras contain no spandex, and every component has its origin in the earth, to which we hope your bra will in time harmlessly return, rather than add to our landfill burden.
Our bra is also good because it fits and supports comfortably across up to 34 proper bra sizes, with no underwire. We find that once our customers leave the wire, they rarely go back!
Things we care about
Landfill
Australians send 85% of textiles to landfill, two thirds of which are man made synthetic fibres like Polyester which take 200 years to break down. Our bras are made only from natural fibres, clean enough to feed to your worm farm at end of life, and we minimise production waste through pre-selling and making only to order - true Slow Fashion!
We still need bras!
Awareness is the first step. We all need clothes and we want to feel OK about buying them. Many of us aren't ready to go bra free! Our bras can go in your worm farm at end of life, and every order arrives in a paper sleeve and a compostable mailer.
Ocean Waste
Before they end up in landfill, synthetic textiles release half a million tonnes of plastic microfibre into our oceans through washing. It is estimated that by 2050 there will be more plastic than fish in our oceans. We can change this by making better choices about the fabrics we buy and this includes your bra.
WINNER - FASHION IMPACT
Absolutely thrilled to have received the highest accolade in this prestigious international design award for our revolutionary bra.
The Good Design Awards Jury praised The Very Good Bra, commenting:
“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ”
Blog posts
The 100% Cotton Bra Hunt: Why They’re So Hard to Find and How We Solved It
Almost no bra marketed as 100% cotton is actually 100% cotton. Why the spandex, polyester thread and nylon labels keep sneaking in, and how we built one that is fully...
Why Organic Cotton Underwear Is Better for Your Skin
Lab tests have found BPA and other endocrine disruptors in everyday underwear. Here is why 100% organic cotton, natural rubber and cellulose thread give your skin a different result.
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Raised 350% of its Kickstarter goal
in 2018 The Very Good Bra launched via a Kickstarter campaign.