The Very Good Bra

We're sorry your size sold out, but we're ready to go again! Make sure you lock in your size by ordering early, this is the only way to guarantee you will get it before we sell out of that size. 

Buy before 14th February in our pre-sale and receive a 10% discount which automatically applies at checkout! 

The Very Good Bra is zero post-consumer waste and comes in proper bra sizes. Everything, from the tree rubber and organic cotton elastic, custom-made organic cotton Hooks and Eyes, tencel sewing thread and organic cotton and labelling are designed to break down in nature at end-of-life and leave no trace. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.

This wire-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex. Straps in all sizes are 13mm width.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

A 3 pack of everyday undies in black to gift yourself or a friend who cares about the evils of landfill. Made in premium Lenzing Tencel, knitted and GOTs dyed here in Australia, the elastic and sewing threads are Cradle 2 Cradle gold certified, and the labelling is pad-print using OEKO TEX inks . All of these components are chosen for their ability to break down in nature at end-of-life and leave no trace. These briefs match our original The Very Good Bra in black tencel.

Buy before 14th February in our pre-sale and receive a 10% discount which automatically applies at checkout! 

Our classic boy-leg brief has elastic only in the waist to give you maximum comfort and breathability, with no VPL. These briefs contain no spandex to keep them fully compostable, so if you like a looser fit, buy up a size. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.