Let's talk Plastic-Free Undies this July!
This Plastic-Free July Let’s Talk About Your Undies and Why Your Lady Parts Deserve Better! Let’s be real—most of us are out here drinking oat milk, avoiding parabens, and separating...
Your Values. Your Comfort. A Bra That Nurtures YOU and the Planet
Why The Very Good Bra?
Kind to the planet. Kind to your body. The only brand in the world making 100% plastic-free bras in 34 proper bra sizes
Latte pre-sale - selling fast - order now for delivery June!
AWARDS + MEMBERSHIPS
Black Tencel V for Victory Bra
Liberty Pansy Bra
As featured in
V for Victory Bra and Briefs
- Poppy
- Sage
Let customers speak for us
Why so Very Good?
We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable. Our bras contain no spandex, and every component has its origin in the earth, to which we hope your bra will in time harmlessly return, rather than add to our landfill burden.
Our bra is also good because it fits and supports comfortably across 34 sizes, with no underwire. We find that once our customers leave the wire, they rarely go back!
Things we care about
Landfill
Australians send 85% of textiles to landfill, two thirds of which are man made synthetic fibres like Polyester which take 200 years to break down. We use compostable textiles for our bra, and compostable packaging, whilst minimising production waste through pre-selling and making only to order - true Slow Fashion!
We still need bras!
Awareness is the first step. We all need clothes and we want to feel OK about buying them. Many of us aren't ready to go bra free! Our bra not only compostable at end of life, but arrive wrapped in recyclable tissue paper and sent in a 100% compostable, or 80% recycled, and recyclable poly mailer.
Ocean Waste
Before they end up in landfill, synthetic textiles release half a million tonnes of plastic microfibre into our oceans through washing. It is estimated that by 2050 there will be more plastic than fish in our oceans. We can change this by making better choices about the fabrics we buy and this includes your bra.
WINNER - FASHION IMPACT
Absolutely thrilled to have received the highest accolade in this prestigious international design award for our revolutionary bra.
The Good Design Awards Jury praised The Very Good Bra, commenting:
“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ”
Blog posts
Learn all about our Nursing Bras!
Welcome to our best-selling Nursing Bra! Our Nursing Bra is now our 3rd best-selling bra, and we launch a new Black Tencel version next week, so I thought it...
The Massive Problem of Textile Waste
Textile Waste Is A Big Problem - Here's Why Last week I was lucky enough to attend a seminar on how to keep clothing out of landfill. Not only was...
Follow Us @theverygoodbra
Raised 350% of its Kickstarter goal
in 2018 The Very Good Bra launched via a Kickstarter campaign. See it here
