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15% pre-sale discount on Black V for Victory with code BLACKV ends midnight Friday 19th July! Free postage - domestic orders over $150, International over $200. AfterPay available

woman wearing cream bra in organic cotton with matching regular briefs
woman wearing cream bra in organic cotton
woman wearing cream bra in organic cotton
woman wearing cream bra in organic cotton

NEW Stretch V Bra

$99.00 AUD

This new style could be our most comfortable bra yet! Based on our best-selling 100% cotton bra - V for Victory, this bra is the first of our cotton bras to have an elasticated under band that stretches with you. Made from unbleached and un-dyed organic cotton, with organic cotton and natural rubber elastic, it's also very low environmental impact. 

We are making this bra in a narrower size range up to 36D and 38C, it's closer to a bralette for us, but still comes in 18 proper bra sizes. This bra matches our Regular Briefs and Very Big Knickers in Ecru. Customer feedback tells us the smaller sizes are feeling larger than our regular bras, so size down if you're on the cusp.

The below sizes will have our 11mm wide straps and a smaller V wire. They will also have a smaller 2 row Hook & Eye piece:





The below sizes will have our 20mm wide straps and our regular V wire and 3 row Hook & Eye piece:





If you don't see your size or need sizing help, email us at 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown in Turkey and processed in Spain by OCC

Sewing thread - 100% Cellulose made by Crafil in Portugal

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin

Labelling - In-garment print labelling at our factory using Oeko-Tex certified inks

Click in the link above for our size chart.

We essentially only have two styles right now, our Original Black and Vintage Peach are the same style, as are all our V for Victory and Liberty print bras (apart from nursing which has the detail on it's product page).

For those of you with larger cup sizes, I'd recommend our bras with V wires in the front - V for Victory and Liberty prints. The small front V wire offers great separation and stops anything jiggling out! We are also now starting to make these bras with two different widths of elastic so larger cup sizes can enjoy a broader 20mm strap. Our Black and Indigo V for Victory bras have these new straps.

If you find yourself on the cusp of band sizes, I'd advise you to go up a size. Without spandex and with the longer line band, our bras can feel firmer than you are used to and have less stretch. Best to size up for comfort!

If you are on the cusp of cup sizes, please know that our V for Victory and Liberty print bras have no under-cup channeling and can therefore easily accommodate more breast tissue so you might get into the smaller of two cup sizes, but if you're going for Original Black or Vintage Peach, maybe go up to the next cup.

Of course we are always happy to offer personal tailored advice, and also to exchange if we don't get it right first time.

Free shipping on domestic orders over $150 and over $200 internationally

NEW Stretch V Bra

$99.00 AUD

Customer Reviews

Based on 18 reviews
Pamela Hill
Size wrong

maybe I didn't measure correctly, but I fall out of the bra when I bend over. I still love the idea, and am going to find someone smaller to pass it along to. Oh, adjusting straps doesn't help, they slide back. I should have thicker straps I think. Again, just not right size, I fell in between sizes .

I'm so sorry to hear this, perhaos you have the wrong size? We have a facebook Buy Swap and Sell Group if it's too worn to return? Please reach out if we can help with sizing for a next bra. Thanks

Great fit

Out of the three different styles I ordered this new V fit was the best fit for me. Its sizing was perfect around the ribs and not too tight. I’ve washed once by hand since I wore it and wore it a second time. It seems to wash and wear well. I’m curious to see how it wears over time. That will be the true test.


Love the material of this product, really appreciate having a non toxic bra, it felt just like a conventional bra but softer. I wish the pleats on the cup were designed differently as they do show through most shirts and look a bit like nipples. I bought the wrong size and had to exchange and Steph was so helpful and made the process easy and efficient.

Lara Barisic
Amazing Bra

I ordered my New Stretch V Bra as i was looking for a non-toxic alternative to traditional bras, and I am so pleased with my purchase. I originally ordered a size too small, but the Very Good Bra team was very helpful and efficient in helping me exchange it for the perfect fit. The bra is so soft and as comfortable as a bra can be. I love wearing it and have peace of mind when I do. However, the pleats on the cup do show through most shirts.

Celeste Moore
Not Great

I love this brand's briefs and sleepwear, but this bra was a miss for me. Even at the largest size, it's a tight fit. I wish there were expanded sizes for us curvier sustainable ladies. The bottom band is too narrow and digs in. Overall, not worth the price.

Hi Celeste, I'm so sorry this one didn't work for you, and this is our stretchiest band! We don't make larger than 16/38 band because without spandex, the bra can't offer enough support. We are ever-vigilant in looking for a spandex alternative that is plant-based and compostable. Also, If your stretch V bra is tried on and not worn, we can take a return, otherwise you can join our Facebook Buy swap and sell group where you may find a local buyer?


What is the impact of Covid 19?

Covid has caused ongoing delays to our productions since early 2020. Sadly this can be unpredictable, things are fine and then we are suddenly 2 weeks late. If you have a pre-order, we will always email if there are delays, please check your junk if you've not heard also!  

There is also a major ongoing global issue with logistics. With significantly reduced international and domestic flights happening, it is taking much longer for anything to get anywhere so please bear with us, check your tracking, and reach out if something doesn't look right.

What happens if it doesn't fit?

For bras, we recommend you reach out before buying for the first time if in any doubt. With no spandex and a longer band, our bras can feel firmer on the body and you may want to size up a band if you're on the cusp. Our fit for sleepwear is fairly standard and described in the size guide. All returns and exchanges have to be sent back at the buyer's expense. Unfortunately we cannot take international exchanges at this point but we do take returns.

Can you exchange bottoms?

Please please please try bottoms over your undies! If they don't fit, we can exchange or refund.

What are these garments made of?

All materials for each style are featured on the product pages, but a breakdown is as follows:

Our black bra is made of Australian knitted and dyed Lenzing fibre Tencel, with tree rubber and organic cotton elastic and custom made organic cotton hooks and eyes. Our sewing thread is Tencel and our labels organic cotton dyed with soy based inks, sourced from Europe as we can't find a maker here in Australia.

Our organic cotton bras in a range of colours are made from organic cotton knitted and GOTs dyed here in Australia.

Our sleep wear is made of 100% organic cotton, knitted and organically dyed in Melbourne. Elastic is Cradle to Cradle, made in Germany and compostable. 

Will they break down when they wash?

The great thing about quality cotton and tencel is that they wash and wear beautifully. Although derived from plants, these are premium fabrics from premium suppliers that are built to last. We always recommend a short wash at a low temperature both for maintenance, and because its kinder to the environment. We hope that you will wear the sleep T shirts day and night, to get extra wear out of one wash!

Who pays additional country-specific taxes?

The buyer is responsible for any additional taxes which are due in their country of origin when the parcel is delivered. We sell tax-free to international customers. For most countries except the UK, this isn't an issue as the threshold is high, but please check your local import/sales taxes.

As of late 2021 we are unable to sell and ship to the EU due to the costs of compliance there - sorry! We hope that will change, but right now, we'd have to employ a seperate accountant to do quarterly EU tax returns.

How much is shipping?

We ship anywhere in Australia for a flat rate of $10, and internationally for $20. We offer worldwide freepost on orders over $200.

There is more about our shipping and returns policy at the bottom of the site.

Shipping, Exchanges and Returns


All orders ship from Sydney via Australia Post domestically and Sendle or Australia Post internationally. Once shipped you will receive a tracking email. We ship via flat rate - Domestic $10 and International $20. We offer free-shipping for domestic orders over $150 and International over $200.

**Covid-19 impact - The virus continues to have significant impact on both domestic interstate and international parcels. 

Domestic Interstate parcels can take 10-14 days

International parcels can take 3-4 weeks

Feel free to reach out if you feel it's been too long and we will launch an enquiry with the appropriate carrier. If you think your parcel is lost, please contact us within 4 weeks domestically and 8 weeks internationally so we can investigate with the carrier.

July 2021 - Update on EU

Sadly, new VAT laws in the EU introduced this month mean it is no longer commercially viable to sell there :-( This makes us very sad, and we continue to monitor any developments that might make doing business with the EU still possible as a smaller company.


We are happy to exchange bras sold within Australia, please email if you need some help on the next size, otherwise just send a quick email to say it's coming and what you want, and return to:

Avenue Co - Work - The Very Good Bra

Level 1

28 Rodborough Road

Frenchs Forest, NSW 2086


We are unable to process international exchanges as post is so slow we may well have sold out of what you want before we receive yours back. Please take extra care to ensure you are buying the correct size. In the US and UK in particular, the 32/34/36/38" system doesn't align with cms! Check our size chart and reach out to Lauren our virtual bra fitter if you need extra help or a zoom fitting on

Please return for a refund to the above address and let us know it's coming to You can also try and sell it on our Facebook Buy Swap and Sell group to minimise carbon footprint and postage costs. Many bras are finding new homes this way. If you want to get a different size, you will need to place a new order on the site.


To minimise carbon footprint and costs, please choose carefully and email for sizing advice or a virtual fitting.

We are happy to take returns domestically and internationally where garments arrive unworn, unwashed and in original condition, so please make sure you try before you wear. We need to receive the items back within 21 days of delivery to refund (we allow extra for international returns). Again, just email to let us know what's wrong and return the items to:

Avenue Co - Work - The Very Good Bra

Level 1

28 Rodborough Road

Frenchs Forest, NSW 2086

All returns and exchanges are at the customer's own cost so please select carefully and reach out for sizing help before buying.

**We sell tax-free to international customers, but we cannot refund international sales that have been rejected on the basis of your local customs charges, so please research carefully before buying.

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We made it!

In January 2022 we achieved BCorps certification, a very proud day and a major goal since launch. Read more on the blog!


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