High Waisted Underwear
Our high-waisted underwear is the kind you reach for every day – soft, flattering and made from 100% natural fibres. These full-coverage briefs, affectionately known as big knickers, are breathable, plastic free and made to return safely to the earth when their time is done.
Why Big Knickers Are Back
The high-waisted brief has always been about comfort, but ours bring a new level of care – for you and for the planet. Crafted mostly from organic cotton, with a few silky Tencel options, they’re gentle on skin, naturally elastic and designed to support without squeezing. The elastic itself is cradle-to-cradle gold certified, made from natural rubber and cotton so it stretches easily but breaks down safely at the end of its life.
These big knickers are proof that sustainability can be flattering. The higher rise smooths and supports your middle, while the full coverage back keeps everything feeling secure. They move with your body, never against it, with a soft waistband that stays put without digging in. No spandex, no synthetics – just comfort shaped by fabric, not plastic.
Zero post-consumer waste means nothing here lingers in landfill. Every element is chosen to return to the soil, from the cellulose sewing thread to the printed labels in non-toxic inks. It’s circular design made wearable: a style that looks good, feels good and does good long after you’ve worn it out.
Comfort with a Conscience
High-waisted underwear is having a moment for all the right reasons. It celebrates real bodies and prioritises ease over excess. The Very Good Bra’s big knickers combine softness, sustainability and shape in a way that feels quietly luxurious. The cut offers gentle structure without compression, creating a smooth silhouette under clothing and a sense of calm underneath it all.
Our high-waisted cotton briefs breathe beautifully, keeping you cool throughout the day. Tencel brings a silky finish for those who like a lighter touch. Both fabrics are plant-based, compostable and completely free of synthetics. The result is underwear that feels like a hug – secure, supportive and kind.
They may be called granny panties in some corners of the world, but these are far from old-fashioned. Modern, minimal and made with integrity, they embody a slower, smarter approach to fashion. Comfort that flatters, fibres that give back, and design that remembers where it came from – high-waisted underwear that’s better for your body and the earth.
Match with a cotton bra.
