V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy

V for Victory Bra - Poppy

Regular price
$89.99 AUD
(Tax Free price $81.81 AUD)

Welcome to our new bra style!

Based on the great reviews we got on our new Liberty Bra design, the body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Customer Reviews

Based on 31 reviews
Beautiful for anyone slightly bigger than me

I absolutely love the Very Good Bra products. I love to wear them and I love to support Stephanie's efforts. The tencel black and vintage peach bras come in one size smaller and it looks like at least the black ones are being phased out, so I decided to try exactly one size larger in the V for Victory style and it's just too big. I'll donate them to good homes and hope that at least one style with my size remains available. The bras are beautiful and I'd highly recommend them to anyone larger than me. In the meantime, I'm sticking up on small sizes so I can wear these and tell people about them for years to come as all of mine are going strong after extensive use. Thanks so much, Stephanie!

Thanks for this Ann, Black and Peach will always be continued in the old style. They are our best-sellers although customers since have loved the newer V bras. We are working on a new style and sizing down to AA for hopefully later this year. Thanks for your feedback

Not "Very Good Bra" --- The BEST Bra!!!

I LOVE my Very Good bras!! By far the best bras I have ever had. These are a must-have!! Perfect fit and support, so comfortable and healthy, and absolutely ethical in every way! I love everything about them!

Theresa Jolley
Glad I bought it

I found this bra comfortable and supportive, I’m planning to buy more. I bought the poppy and love the colour.

Vivienne Thomas
Not satisfied

Unfortunately, the bra didn't live up to the hype. Extremely uncomfortable straps, scratchy and dug into my skin within minutes of trying the bra on. Otherwise the fabric felt ok, but I couldn't wear the bra, so decided to return it. On the other hand, the undies are fab and definitely keeping them.

Hi Vivienne, as per our emails, I'm sorry the elastic didn't work for you. There is only one 100% compostable elastic in the world and this is it. Synthetic elastics are much more luxurious and soft but sadly all destined for landfill. We are working with a new style of elastic from the same manufacturer next year which is softer, and wider for larger sizes.


The V for Victory bra's so comfortable to wear. It's the first bra I look for.