V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy

V for Victory Bra - Poppy

Regular price
$89.99 AUD
(Tax Free price $81.81 AUD)

Welcome to our new bra style!

Based on the great reviews we got on our new Liberty Bra design, the body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Customer Reviews

Based on 28 reviews
Vivienne Thomas
Not satisfied

Unfortunately, the bra didn't live up to the hype. Extremely uncomfortable straps, scratchy and dug into my skin within minutes of trying the bra on. Otherwise the fabric felt ok, but I couldn't wear the bra, so decided to return it. On the other hand, the undies are fab and definitely keeping them.

Hi Vivienne, as per our emails, I'm sorry the elastic didn't work for you. There is only one 100% compostable elastic in the world and this is it. Synthetic elastics are much more luxurious and soft but sadly all destined for landfill. We are working with a new style of elastic from the same manufacturer next year which is softer, and wider for larger sizes.


The V for Victory bra's so comfortable to wear. It's the first bra I look for.

Sarah Bos
love this bra

I love my new V for victory Bra - as a 16DD it is hard to find non wired bra's that are comfortable and supportive but this bra ticks those boxes plus the environmental consciousness box - what's not to love! These are going to be my go to bra's from now on!!

Janine Bugg
V for victory bra

My v Bra is very comfortable and I love knowing it’s chemical feee and fair trade thanks

Debbie Lackerstein
Good, but not Very

I’d love to give this 5 stars as it is a great idea, lovely soft material and nice style. Unfortunately, the straps are too thin and elastic over the shoulders. This makes it uncomfortable for me (E cup) - they dig in. Wider straps, non-elastic over the shoulder is standard in most bras, so I wasn’t expecting this problem.

Hi Debbie, sorry to hear you're disappointed with the straps. Unfortunately, our maker doesn't make this elastic any wider than 13mm so that's what we have to work with. We are however trialling one of their different elastics in a wider width for our next colours. It only comes in 20mm but it feels super soft in wearing so far, and doesn't look overly wide.