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Good Design Awards 2020 - Best in Class - Fashion Impact!

Good Design Awards 2020 - Best in Class - Fashion Impact!

I'm beyond excited about this one, I truly am! I'm also very humbled as there were over 800 applications this year, and of the 300 or so awards given, only one in each of the 25 categories wins Best in Class. To put this in perspective, last year global giant G Star won Fashion Impact for it's Cradle 2 Cradle jeans, so for a small start-up, I feel like I'm really batting above my weight.

I've always loved this logo, not really understanding the history behind it. I remember it from my childhood, going to museum shops, and being drawn to the black tick logo, knowing they would be the most interesting things. I'd always assumed it was English or American. Well it turns out the annual Good Design Awards is Australian! Below is their take on the awards and how it all works:

The annual Good Design Awards is Australia’s oldest and most prestigious international Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design, design strategy, social impact design and young designers.

More than 55 Good Design Awards Jurors evaluated each entry this year according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. Projects recognised with a Good Design Award must demonstrate excellence in good design and convince the Jury they are worthy of recognition at this level.

The Good Design Awards Jury praised The Very Good Bra, commenting:

“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ” 

Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020.”  

“There’s no doubt it has been a really tough year for everyone so it’s nice to be able to share some good news for a change. The projects represented in this year’s Good Design Awards shine a positive light on our creative and innovative capacity as human beings. These inspirational winning projects give me hope and optimism that our design community will continue to innovate, no matter how challenging the world around us is,” said Dr. Gien.

“Australia’s Good Design Award is more than a symbol of design excellence - it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the shear brilliance of design and the potential it has to improve our world,” said Dr. Gien.

The 2020 Good Design Awards attracted a record number of submissions with an astonishing 835 design projects evaluated in this year’s international design awards.

 So there it is. In my wildest dreams I could never have imagined that one day I would create a product which could carry this trademark tick logo in perpetuity, but now I have, I will never let that tick down! 

I love that this award is 'Good Design', 'Fashion' and 'Impact' because we absolutely know in 2020 that these 3 things must go hand in hand. Everything we create must consider it's impact, and it's from that starting point that this brand was launched. It's been a hard slog and there have been a few hiccups along the way, but at times like this it all feels so worthwhile.

An absolutely heartfelt thanks for all your support to date in helping us get to this point.

Steph x


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