Indigo

Available for pre-sale now for delivery July 22

Your support of our pre-sales helps us fund and stay independent, more about how we work here

Our best-selling bra in our newest colour, beautiful Indigo! We are also making Indigo with our new, softer web elastic strapping, in 2 widths - 11mm for smaller sizes and 20mm for larger ones. We've custom made this strapping with more rubber than in our latest black V for Victory bras, to make a firmer stretch.

This The body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra in the bands as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size or need sizing help, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Available for pre-sale now for delivery July 22

A new colour in our most popular style of brief. Indigo is a delicious shade of blue  that's anything but moody.

With good coverage all over, these briefs, unlike our others, also have soft leg elastic to hold them close.

• Made in premium organic cotton, knitted and GOTs dyed in Australia
• Elastic is Cradle to Cradle Gold certified Vinatur
• Sewing thread is 100% cellulose 

As well as being bang on trend, as ever, this brief is zero post-consumer waste. Every component from the elastic, sewing thread, and the organic cotton base fabric are designed to break down in nature at end-of-life and leave no trace. These briefs contain no spandex in order to keep them fully compostable.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Available for pre-sale now for delivery July 22

Our popular high-leg brief in our beautiful new Indigo colour.

With a higher leg at the front, and a more traditional brief cut at the back, these briefs are bang on trend.

• Made in premium organic cotton, knitted and GOTs dyed in Australia
• Elastic is Cradle to Cradle Gold certified Vinatur
• Sewing thread is 100% tencel

As well as being bang on trend, as ever, this brief is zero post-consumer waste. Every component from the elastic, sewing thread, and the organic cotton base fabric are designed to break down in nature at end-of-life and leave no trace. 

This brief has elastic in the waist and legs. These briefs contain no spandex in order to keep them fully compostable, so they have less stretch and you may want to size up if on the cusp.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.