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Collection of your personal information

The Very Good Bra considers the protection of your privacy very important.

The Very Good Bra collects personal information from our online visitors when they place an order, join our mailing list fill out a survey or enter a competition. If you place an order The Very Good Bra holds personal information including your name, email address, phone number/s, shipping and billing address to process and fulfil the order.

The Very Good Bra never holds your credit card details.

In certain circumstances The Very Good Bra may be required to collect and store additional data in order to process your order and to let you know the status of it. We will only do this with your consent. You may refuse to provide us with some or all of your personal information, but this may prevent us from processing your transactions or delivering products to you.

The Very Good Bra may also need to obtain information for authentication or identity checks in the prevention of fraud, measures taken for your security.

What we might use your personal information for

The Very Good Bra will likely use your personal information for the processing of orders, payments and to provide you with a personalised shopping experience.

The Very Good Bra will never disclose your information unless there is a legal obligation or duty to do so or unless you agree.

When you register with The Very Good Bra, you will be asked if you want to “Subscribe” to our mailing list. If you choose to “Subscribe” for this service, the information you provide will allow The Very Good Bra to advise you about new products, special offers and other events or items of interest, from time to time.

If you create an online account with us that enables you to track your orders we may collect and use your Personal Data to keep you updated about special offers, send updates related to the Website, and facilitate checkout during purchase transactions.

The Very Good Bra collates statistical information about site traffic, sales and other commercial information which might be passed on to trusted third parties however these statistics do not include any information which can identify you personally.

We might use your personal information for internal marketing and demographic studies, together with your non-personal data to monitor customer patterns in an effort to consistently improve the site for a better online shopping experience.



Security of your personal information

The Very Good Bra only collects personally identifiable information to the extent deemed reasonably necessary to serve you, in view of its legitimate business purposes as set out above, and we will do our best to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided.

When you place an order or access your account information, The Very Good Bra uses a Secure Socket Layer (SSL) so your details are encrypted before being sent to us to protect them from unauthorised use.

Third Party

The Very Good Bra may employ third party business partners to collect personal information. Please note that this Privacy Policy applies to The Very Good Bra, but may not be relevant to websites maintained by other organisations to which there is a link on our site.

Other information we might collect

The Very Good Bra might collect non-personal data about your use of our website, such as pages visited, times and volume of use of our services as well as traffic data. Traffic data includes all logs, details of networks, time of log-on or access, length of sessions and similar systems data and your IP address. The information collected helps us improve our online service to you.


We use cookies on our site to enhance and deliver a personalised shopping experience for you. A cookie is a small data file, stored on your computer or handheld device that enables us to track and target your preferences. The cookie will be held on your device until you remove it.

We may use cookies, or similar technology to track your use of the website or other sites related to our business partners. By using and/or browsing the Website, you consent to cookies being used in accordance with our policy. If you do not consent, you must disable cookies on your browser or refrain from using the Website.

Accessing or updating your personal information

If personal information maintained by The Very Good Bra is not correct you can easily update it using the “Log In” menu on the home page where your personal information will be made available, in the “My Account” section, for review and you can make any changes there.

In or Out

If you would like to Unsubscribe from receiving emails from The Very Good Bra you can do so by clicking the automated Unsubscribe link which is always included at the bottom left on every email we send you.  

Changes to this policy

The Very Good Bra may make changes to this Privacy Policy from time to time, without notice to you. The up-to-date version of our Privacy Policy is always available on our website.

Questions + Complaints

We would love to hear from you. If you would like to share something with us please email in the first instance.

The Very Good Bra will be entitled to assume that if you have accessed The Very Good Bra website you unconditionally accept the terms and conditions described in our Privacy Policy and in the absence of any contrary disclosure that you consent to this Policy.



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