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After a false-start in March when unfortunately covid kicked in and saw me packing 300 parcels solo, on my kitchen table, I'm thrilled that last week The Very Good Bra stock finally moved out of my wardrobes and into Avenues...
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I first started developing wire free bras in 2012, 5 years on from finishing treatment for breast cancer. Going through that experience and being unable to find a non-wired bra in a natural fibre and a proper cup size (I'm...
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As a young, fashion-conscious kid with limited funds, I took to making my own clothes at an early age. Being brought up in Liverpool in the north of England, I remember vividly my first trip to London at 12, and...
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We launched this bra with a crowd-fund in 2018 and we liked that model! Essentially, your support of our new launches, particularly during our pre-sale periods, funds our production, whilst also ensuring we don't over-produce in any one size and...
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We've been lucky enough to be featured in many sustainable lingerie blogs over the years, and today I'd like to share the love. Yes, as eco brands we are all competing in the same space, but we all have our...
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