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Compostable Bras: The Future Of Sustainability & Breast Health

The below is a guest blog from our good friends at Sustainable Jungle who've quietly backed and supported The Very Good Bra since our launch almost 5 years ago. This blog...

All about the V for Victory bra!

As many of you know, my dream (OK, possibly more of an obsession) with making the perfect wire-free bra began after a shock breast cancer diagnosis in 2006. As a...

Why this is as black as we'll be getting on Black Friday

And while we are at it, what even is Black Friday?! The term “Black Friday” was first used on Sept. 24, 1869, when two investors, Jay Gould and Jim Fisk,...

Liberty and the worm farm!

Now that Liberty has landed and is being mailed out this week, I wanted to share some exciting results about its deliciousness to worms at its recent testing in Wormtech...

How to choose the right bra size online

Is it wise to buy a bra without trying it on? We all know the difficulties of buying online. I’m sure we have all had an experience where we bought...

Good Design Awards 2020 - Best in Class - Fashion Impact!

I'm beyond excited about this one, I truly am! I'm also very humbled as there were over 800 applications this year, and of the 300 or so awards given, only one...

Introducing Avenue Co-Working

After a false-start in March when unfortunately covid kicked in and saw me packing 300 parcels solo, on my kitchen table, I'm thrilled that last week The Very Good Bra...

Three must haves for the ultimate comfy (and wire free!) bra

I first started developing wire free bras in 2012, 5 years on from finishing treatment for breast cancer. Going through that experience and being unable to find a non-wired bra...

The Very Good Bra and Liberty Fabric collaboration

As a young, fashion-conscious kid with limited funds, I took to making my own clothes at an early age. Being brought up in Liverpool in the north of England, I...

How we work

We launched this bra with a crowd-fund in 2018 and we liked that model! Essentially, your support of our new launches, particularly during our pre-sale periods, funds our production, whilst...

7 great sustainable lingerie blogs

We've been lucky enough to be featured in many sustainable lingerie blogs over the years, and today I'd like to share the love. Yes, as eco brands we are all...

Why it is essential to keep evaluating our choices as eco warriors

Sometimes in life we make U-turns, and whilst it may seem that these U-turns are against our values, in the end, because we live in an imperfect world, these choices...

About our size range

Questions about the size range we choose to make are amongst the most frequently asked! For some general background, bras can actually be made in well over 180 sizes. In...

Hooks and Eyes

At 1 June 2020 there is a happy update to this story. We have now developed a new H&E piece made fully in OekoTex cotton and metals, so all bras...

The Ultimate Sustainable Gift Guide for a Very Good Christmas

One of the worst kept secrets about Christmas is that, well, it can be hard work! There’s the stress of making food, seeing family, buying presents which are often expensive...

Bra review - by Treading My Own Path - October 2019

It's always lovely to get a glowing review and when it's from someone as well regarded as Lindsay Miles from Treading My Own Path its even better. We can bang on...

Some learnings from Sustainable Brands - Detroit 2019

Being on a panel on developments in circularity at this year's flagship Sustainable Brands conference was a privilege and also an education. This is well and truly the big end...

Bit Underwhelming

The bra is really tight and the material is quite thin - if your nipples are noticeable when you're cold, this bra will do little to hide that. It's an OK bra, but I don't think I'd consider buying them again - I hesitate to wear it.

Hi Vivienne, I'm so sorry to hear you don't love your bra. The bands can feel firm with no synthetic spandex stretch which is why we advise to measure and potenitally size up a band. We are still working on trying to find a 100% plastic free padding which doesnt keep shrinking, until then some of our customers wear their own inserts from other bras. If you really hesitate to wear it, we have a Facebook Buy/Swap/Sell/Compost group where you may find a buyer for it. Thanks for your feedback 🙏

Excellent quality and comfort

Very happy with 100% organic cotton bra. Nice blue color and comfortable to wear. I will definitely buy victory bra in nude color if becomes available.

Great bra

A wonderful bra. Comfortable, supportive, fits well, and finally a bra that won't be part of a landfill. And I love that the straps and be replaced. That's always the part that wears out first, so this is perfect. Thank you for making such a great product! And I would say that the more sizes you can make this in the better. I would reccomend to a friend but she wears a larger band size of 42.

Good home bra

The beautiful soft fabric is my favourite thing about this bra. The straps and clasps are high quality also, however for a larger cup size (10E) it doesn't quite provide the support and shape I'd like for an everyday bra to wear out or to work. A version with a traditional underwire might help with this potentially. It's comfortable enough to wear at home although the chest strap can feel a bit tight when I'm sitting down vs standing.

This bra is great. I've had it for over a year, wear it multiple times a week, and it gets machine washed weekly (I use a delicates bag, but in a standard wash cycle). It's comfortable and makes my boobs look great. The band doesn't have much give so I'd recommend sizing up if you're unsure.