Five years of The Very Good Bra
Five years, my brain hurts a lot... Thanks David Bowie this just about sums it up! As does the above image which shows the incredible launch photo shot by Elise Lockwood...
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Compostable Bras: The Future Of Sustainability & Breast Health
The below is a guest blog from our good friends at Sustainable Jungle who've quietly backed and supported The Very Good Bra since our launch in 2018. This blog is...
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Cotton Pickin' Good or Bad?
I'm just back from a wonderful week spent in the company of Cotton Australia, with farmers and the industry up in Narrabri, as well as at the Sydney conference. There's...
Why we don't make in larger sizes?
We get asked this question every week, and it upsets me that people think we are size-ist, and that sustainable brands in general are not size-inclusive, but I totally understand...
Compostable Bras: The Future Of Sustainability & Breast Health
The below is a guest blog from our good friends at Sustainable Jungle who've quietly backed and supported The Very Good Bra since our launch in 2018. This blog is...
Why don't we make padded bras yet?
We are always asked for padding in our bras - for discretion, lift, extra bulk, but it's a tricky one to navigate where you are only using 100% natural materials....
Sustainable Bra Reviews, Press and how 'sustainable' is recycled polyester?
It's always nice to make the lists of sustainable bras curated by trusted publications out there, and we've had a few of late that I'm keen to get out here....
BFCM - The Good (Gifting!), the Bad and the Ugly
We don't do the BFCM thing. We're not big on discounting other than for our pre-sales because these help us fund new productions, for which we are eternally grateful....
The dirty truth about sports bras (and other synthetic clothing)
We often get asked for a sports bra and it's such a key item, we'd love to help. Unfortunately, without spandex it's impossible to guarantee the necessary level of support...
WELCOME TO OUR NEW FACTORY!
Well, here we go again! Having moved from our beloved factory in Hong Kong in 2019 after the riots started impacting our delivery, we moved to Sri Lanka, where once...
Plastic Free July - What does 'Sustainable' or 'Eco Lingerie' mean and is 'recycled' better?
In my last few weeks travelling I've seen the words 'sustainable' and 'eco' attached to just about everything! Every bra brand is for some reason claiming the words and I...
Inspirational new materials at Future Fabrics in London!
After the shock at the extent of rampant greenwashing at Paris Interfiliere last month, what a joy it was to see the innovations that are really going to make a...
The Good, The Bad and The Ugly in Paris
This week I've been lucky enough to visit the world's biggest lingerie show in Paris, which was on again for the first time in 2 years. It's a joy...
Why can't we compost textiles?
Completing the B Corps application for The Very Good Bra forced me to learn so much more about my business – its impact and supply chains in particular – when...
Our journey to BCorps
2025 Update In 2025 we went through our 3 year re-certification process and we increased our score by 10%! Every 3 years we have to go through the whole 387...
Our impact in 2021
In late December, after many years' work on and off, we finally submitted our BCorps application. Click the link to find out more if you don't know about it, it's a fast-growing movement...
Bras and Breast Cancer
October is breast cancer awareness month, and this October marks 15 years since my diagnosis with breast cancer. What better time to reach out and remind women not to stall...
