What does the bra look like under a white T Shirt?
This is an oft-asked question! It's mostly asked about Vintage Peach which is more of a neutral, so we did take some shots on our recent shoot, under a white...
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Compostable Bras: The Future Of Sustainability & Breast Health
The below is a guest blog from our good friends at Sustainable Jungle who've quietly backed and supported The Very Good Bra since our launch almost 5 years ago. This blog...
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Why are our eco undies unique?
There's a lot of eco-undies out there on the market, which is great. It's easier to make undies as they're so simple you can almost make them yourself, not like bras...
The best way to wash and care for your product
As much as I love this shot of our Vintage Peach bra published by the wonderful people of Best Pegs and featuring their marine grade stainless steel beauties, this is...
All about the V for Victory bra!
As many of you know, my dream (OK, possibly more of an obsession) with making the perfect wire-free bra began after a shock breast cancer diagnosis in 2006. As a...
Why this is as black as we'll be getting on Black Friday
And while we are at it, what even is Black Friday?! The term “Black Friday” was first used on Sept. 24, 1869, when two investors, Jay Gould and Jim Fisk,...
Liberty and the worm farm!
Now that Liberty has landed and is being mailed out this week, I wanted to share some exciting results about its deliciousness to worms at its recent testing in Wormtech...
How to choose the right bra size online
Is it wise to buy a bra without trying it on? We all know the difficulties of buying online. I’m sure we have all had an experience where we bought...
Good Design Awards 2020 - Best in Class - Fashion Impact!
I'm beyond excited about this one, I truly am! I'm also very humbled as there were over 800 applications this year, and of the 300 or so awards given, only one...
Introducing Avenue Co-Working
After a false-start in March when unfortunately covid kicked in and saw me packing 300 parcels solo, on my kitchen table, I'm thrilled that last week The Very Good Bra...
Three must haves for the ultimate comfy (and wire free!) bra
I first started developing wire free bras in 2012, 5 years on from finishing treatment for breast cancer. Going through that experience and being unable to find a non-wired bra...
The Very Good Bra and Liberty Fabric collaboration
As a young, fashion-conscious kid with limited funds, I took to making my own clothes at an early age. Being brought up in Liverpool in the north of England, I...
How we work
We launched this bra with a crowd-fund in 2018 and we liked that model! Essentially, your support of our new launches, particularly during our pre-sale periods, funds our production, whilst...
7 great sustainable lingerie blogs
We've been lucky enough to be featured in many sustainable lingerie blogs over the years, and today I'd like to share the love. Yes, as eco brands we are all...
Why it is essential to keep evaluating our choices as eco warriors
Sometimes in life we make U-turns, and whilst it may seem that these U-turns are against our values, in the end, because we live in an imperfect world, these choices...
About our size range
Questions about the size range we choose to make are amongst the most frequently asked! For some general background, bras can actually be made in well over 180 sizes. In...
Hooks and Eyes
At 1 June 2020 there is a happy update to this story. We have now developed a new H&E piece made fully in OekoTex cotton and metals, so all bras...
