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Compostable Bras: The Future Of Sustainability & Breast Health

The below is a guest blog from our good friends at Sustainable Jungle who've quietly backed and supported The Very Good Bra since our launch almost 5 years ago. This blog...

Plastic Free July - What does 'Sustainable' or 'Eco Lingerie' mean and is 'recycled' better?

In my last few weeks travelling I've seen the words 'sustainable' and 'eco' attached to just about everything! Every bra brand is for some reason claiming the words and I...

Inspirational new materials at Future Fabrics in London!

After the shock at the extent of rampant greenwashing at Paris Interfiliere last month, what a joy it was to see the innovations that are really going to make a...

The Good, The Bad and The Ugly in Paris

This week I've been lucky enough to visit the world's biggest lingerie show in Paris, which was on again for the first time in 2 years. It's a joy and...

Why can't we compost textiles?

Completing the B Corps application for The Very Good Bra forced me to learn so much more about my business – its impact and supply chains in particular – when...

Our journey to BCorps

Well we had a fabulous start to 2022, having submitted our BCorps application only on the 7th December, we were lucky enough to be approved by the 3rd of January!...

Our impact in 2021

In late December, after many years' work on and off, we finally submitted our BCorps application. Click the link to find out more if you don't know about it, it's a fast-growing movement...

Bras and Breast Cancer

October is breast cancer awareness month, and this October marks 15 years since my diagnosis with breast cancer. What better time to reach out and remind women not to stall...

Vogue Business - Sustainable Lingerie

I was delighted to feature in Vogue Business' feature by Rachel Cernansky on sustainable lingerie this month. It's fantastic to read about the innovations coming from some of the larger...

Meet the Maker series - Michael at MTK Textiles!

MTK Textiles is very close to my heart! MTK knitted the original tencel for our Kickstarter bra and continues to be our Lenzing Tencel supplier. I have fond memories of...

Happy Birthday to us - 3 YEARS old today!!!

I can't quite believe we reached the 3 year mark since I launched the Kickstarter. In some ways it's been an age, and in some ways it's just flown by!...

New replacement elastic straps!

Elastic straps on any bra are the first to give up the ghost, they literally do all the heavy lifting! Because ours are strips of natural rubber knitted into cotton,...

How long does a bra last?

This is the age old question! A very clever (male) friend asked me, when I launched this bra, if it would start breaking down if someone wore it lying on...

Meet the Maker series - Mandy the miracle elastic maker!

In 2016, when I first started working on The Very Good Bra, sourcing 100% compostable materials was my full time job. Of all the materials, elastic was the toughest. Elastic...

What does the bra look like under a white T Shirt?

This is an oft-asked question! It's mostly asked about Vintage Peach which is more of a neutral, so we did take some shots on our recent shoot, under a white...

Why are our eco undies unique?

There's a lot of eco-undies out there on the market, which is great. It's easier to make undies as they're so simple you can almost make them yourself, not like bras...

The best way to wash and care for your product

As much as I love this shot of our Vintage Peach bra published by the wonderful people of Best Pegs and featuring their marine grade stainless steel beauties, this is...

Bit Underwhelming

The bra is really tight and the material is quite thin - if your nipples are noticeable when you're cold, this bra will do little to hide that. It's an OK bra, but I don't think I'd consider buying them again - I hesitate to wear it.

Hi Vivienne, I'm so sorry to hear you don't love your bra. The bands can feel firm with no synthetic spandex stretch which is why we advise to measure and potenitally size up a band. We are still working on trying to find a 100% plastic free padding which doesnt keep shrinking, until then some of our customers wear their own inserts from other bras. If you really hesitate to wear it, we have a Facebook Buy/Swap/Sell/Compost group where you may find a buyer for it. Thanks for your feedback 🙏

Excellent quality and comfort

Very happy with 100% organic cotton bra. Nice blue color and comfortable to wear. I will definitely buy victory bra in nude color if becomes available.

Great bra

A wonderful bra. Comfortable, supportive, fits well, and finally a bra that won't be part of a landfill. And I love that the straps and be replaced. That's always the part that wears out first, so this is perfect. Thank you for making such a great product! And I would say that the more sizes you can make this in the better. I would reccomend to a friend but she wears a larger band size of 42.

Good home bra

The beautiful soft fabric is my favourite thing about this bra. The straps and clasps are high quality also, however for a larger cup size (10E) it doesn't quite provide the support and shape I'd like for an everyday bra to wear out or to work. A version with a traditional underwire might help with this potentially. It's comfortable enough to wear at home although the chest strap can feel a bit tight when I'm sitting down vs standing.

This bra is great. I've had it for over a year, wear it multiple times a week, and it gets machine washed weekly (I use a delicates bag, but in a standard wash cycle). It's comfortable and makes my boobs look great. The band doesn't have much give so I'd recommend sizing up if you're unsure.