BFCM - The Good (Gifting!), the Bad and the Ugly
We don't do the BFCM thing. We're not big on discounting other than for our pre-sales because these help us fund new productions, for which we are eternally grateful. It's...
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Compostable Bras: The Future Of Sustainability & Breast Health
The below is a guest blog from our good friends at Sustainable Jungle who've quietly backed and supported The Very Good Bra since our launch almost 5 years ago. This blog...
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The dirty truth about sports bras (and other synthetic clothing)
We often get asked for a sports bra and it's such a key item, we'd love to help. Unfortunately, without spandex it's impossible to guarantee the necessary level of support...
WELCOME TO OUR NEW FACTORY!
Well, here we go again! Having moved from our beloved factory in Hong Kong in 2019 after the riots started impacting our delivery, we moved to Sri Lanka, where once...
Plastic Free July - What does 'Sustainable' or 'Eco Lingerie' mean and is 'recycled' better?
In my last few weeks travelling I've seen the words 'sustainable' and 'eco' attached to just about everything! Every bra brand is for some reason claiming the words and I...
Inspirational new materials at Future Fabrics in London!
After the shock at the extent of rampant greenwashing at Paris Interfiliere last month, what a joy it was to see the innovations that are really going to make a...
The Good, The Bad and The Ugly in Paris
This week I've been lucky enough to visit the world's biggest lingerie show in Paris, which was on again for the first time in 2 years. It's a joy and...
Why can't we compost textiles?
Completing the B Corps application for The Very Good Bra forced me to learn so much more about my business – its impact and supply chains in particular – when...
Our journey to BCorps
Well we had a fabulous start to 2022, having submitted our BCorps application only on the 7th December, we were lucky enough to be approved by the 3rd of January!...
Our impact in 2021
In late December, after many years' work on and off, we finally submitted our BCorps application. Click the link to find out more if you don't know about it, it's a fast-growing movement...
Bras and Breast Cancer
October is breast cancer awareness month, and this October marks 15 years since my diagnosis with breast cancer. What better time to reach out and remind women not to stall...
Vogue Business - Sustainable Lingerie
I was delighted to feature in Vogue Business' feature by Rachel Cernansky on sustainable lingerie this month. It's fantastic to read about the innovations coming from some of the larger...
Meet the Maker series - Michael at MTK Textiles!
MTK Textiles is very close to my heart! MTK knitted the original tencel for our Kickstarter bra and continues to be our Lenzing Tencel supplier. I have fond memories of...
Happy Birthday to us - 3 YEARS old today!!!
I can't quite believe we reached the 3 year mark since I launched the Kickstarter. In some ways it's been an age, and in some ways it's just flown by!...
New replacement elastic straps!
Elastic straps on any bra are the first to give up the ghost, they literally do all the heavy lifting! Because ours are strips of natural rubber knitted into cotton,...
How long does a bra last?
This is the age old question! A very clever (male) friend asked me, when I launched this bra, if it would start breaking down if someone wore it lying on...
Meet the Maker series - Mandy the miracle elastic maker!
In 2016, when I first started working on The Very Good Bra, sourcing 100% compostable materials was my full time job. Of all the materials, elastic was the toughest. Elastic...
