Three must haves for the ultimate comfy (and wire free!) bra
I first started developing wire free bras in 2012, 5 years on from finishing treatment for breast cancer. Going through that experience and being unable to find a non-wired...
I first started developing wire free bras in 2012, 5 years on from finishing treatment for breast cancer. Going through that experience and being unable to find a non-wired...
As a young, fashion-conscious kid with limited funds, I took to making my own clothes at an early age. Being brought up in Liverpool in the north of England, I...
We launched this bra with a crowd-fund in 2018 and we liked that model! Essentially, your support of our new launches, particularly during our pre-sale periods, funds our production, whilst...
We've been lucky enough to be featured in many sustainable lingerie blogs over the years, and today I'd like to share the love. Yes, as eco brands we are all...
Sometimes in life we make U-turns, and whilst it may seem that these U-turns are against our values, in the end, because we live in an imperfect world, these...
Questions about the size range we choose to make are amongst the most frequently asked! For some general background, bras can actually be made in well over 180 sizes. In...
At 1 June 2020 there is a happy update to this story. We have now developed a new H&E piece made fully in OekoTex cotton and metals, so all...
One of the worst kept secrets about Christmas is that, well, it can be hard work! There’s the stress of making food, seeing family, buying presents which are often expensive...
It's always lovely to get a glowing review and when it's from someone as well regarded as Lindsay Miles from Treading My Own Path its even better. We can bang on...
Being on a panel on developments in circularity at this year's flagship Sustainable Brands conference was a privilege and also an education. This is well and truly the big...
Last week, we were lucky enough to shoot the beautiful Robyn Lawley in our bra and undies. Robyn is passionate about the climate crisis and always ready to take a public...
It is lovely to be featured in Tencel's series #makeitfeelright which covers sustainable brands using Tencel, one of the most traceable and sustainable fabrics around. For me I love that...
I'm thrilled to have been invited to speak at the Sustainable Brands conference in Detroit in June on the topic of zero-waste everyday items. It's great to see so...
It's been a long and bumpy ride The Very Good Bra! With the horror of the logistics involved in manufacturing and sending over 1000 units to over 30 countries using...
I've always had a bit of a thing about bras. I've loved lingerie from a young age, but I was always frustrated about the lack of 'pretty things' in larger cup...