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About our size range

About our size range

Questions about the size range we choose to make are amongst the most frequently asked! For some general background, bras can actually be made in well over 180 sizes. In...

organic cotton bra, eco lingerie

Hooks and Eyes

  At 1 June 2020 there is a happy update to this story. We have now developed a new H&E piece made fully in OekoTex cotton and metals, so all...

Beauty and the Beasts - Worm Power!

Beauty and the Beasts - Worm Power!

Last week, we were lucky enough to shoot the beautiful Robyn Lawley in our bra and undies. Robyn is passionate about the climate crisis and always ready to take a public stand...

My Tencel Blog #makeitfeelright

My Tencel Blog #makeitfeelright

It is lovely to be featured in Tencel's series #makeitfeelright which covers sustainable brands using Tencel, one fo the most traceable and sustainable fabrics around. For me I love that...

Where did The Very Good Bra come from?

Where did The Very Good Bra come from?

It's been a long and bumpy ride The Very Good Bra! With the horror of the logistics involved in manufacturing and sending over 1000 units to over 30 countries using...

Why The Very Good Sleep?

Why The Very Good Sleep?

I've always had a bit of a thing about bras. I've loved lingerie from a young age, but I was always frustrated about the lack of 'pretty things' in larger cup...

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