This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free postage - domestic orders over $150, International over $200. AfterPay available

New Stretch V Bra

In store now

women wearing organic cotton wirefree bras and briefs
woman wearing cream bra in organic cotton with matching regular briefs

Latte

woman wearing an organic cotton and wirefree bra in a latte / nude colour with matching briefs
woman wearing an organic cotton and wirefree bra in a latte / nude colour with matching briefs

Nursing Bra

100% plastic-free

woman wearing a cotton nursing bra lifting her baby, BCorp logo and Good Design Award logo
woman wearing a cotton nursing bra lifting her baby, BCorp logo and Good Design Award logo

V for Victory Bra

Indigo

woman wearing a blue bra and matching briefs in organic cotton

V for Victory Bra

Sage

woman wearing a green bra and matching briefs in organic cotton

Liberty Pansy

A collaboration with Liberty Fabric

woman wearing a floral print bra and briefs in liberty fabric

Why The Very Good Bra?

We are currently the only brand in the world making 100% plastic-free, wire free bras in up to 34 proper bra sizes.

Simply the best bras for you and for the planet.

Winner of the Good Design Award - Best in Class

Certified B Corps

Member of the United Nations Fashion and Lifestyle Network

Fast Company - Top 10 Most Innovative Companies

Latest and new in!

Partnering the UN on SDGs

In 2023 we were invited to submit an application to join the UN's Partnerships on SDGs. One of 220 companies in 66 countries, and we are very proud of this recognition of our contribution.

As featured in

best bras australia

We made it!

In January 2022 we achieved BCorps certification, a very proud day and a major goal since launch. Read more on the blog!

Why so Very Good?

We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable and we launched on this platform of sustainability. We believe the best bra for you and the planet should contain absolutely no synthetics, allowing every component to safely return to the earth at end of life, rather than add to our landfill burden. Not all sustainable bra companies are created equal.

Our Very Good Bras fit and support comfortably across 34 sizes, and are the best bras in proper bra sizing that you can find in terms of end of life sustainability. Our tencel and cotton wirefree bra means that once our customers leave the wire, they rarely go back!

Free postage - domestic orders over $150, International over $200. AfterPay available

Organic Cotton Bra

Congratulations! Your order qualifies for free shipping Wirefree - Best bra for all sizes

Things we care about

Landfill

Landfill

Australians send 85% of textiles to landfill, two thirds of which are man made synthetic fibres like Polyester which take 200 years to break down. We use compostable textiles for our sustainable bra, and compostable packaging, whilst minimising production waste through pre-selling and making only to order - true Slow Fashion!

We still need bras!

We still need bras!

Awareness is the first step. We all need clothes and we want to feel OK about buying them. Many of us aren't ready to go bra free! Our sustainable bra not only compostable at end of life, but arrive wrapped in recyclable tissue paper and sent in a 100% compostable, or 80% recycled, and recyclable poly mailer.

Ocean Waste

Ocean Waste

Before they end up in landfill, synthetic textiles release half a million tonnes of plastic microfibre into our oceans through washing. It is estimated that by 2050 there will be more plastic than fish in our oceans. We can change this by making better choices about the fabrics we buy and this includes your sustainable bra.

WINNER - FASHION IMPACT

Absolutely thrilled to have received the highest accolade in this prestigious international design award for our revolutionary bra.

The Good Design Awards Jury praised The Very Good Bra, commenting:

“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ” 

Blog posts

5 good reasons to wear a wirefree bra

5 good reasons to wear a wirefree bra

The Very Good Bra was always set up to provide viable alternatives to conventional wired bras. As a woman who'd been diagnosed with breast cancer at a young age, and...

Read more

Raised 350% of its Kickstarter goal

in 2018 The Very Good Bra launched via a Kickstarter campaign. See it here

eco friendly bras australia
eco friendly bras australia

Cart

No more products available for purchase