🪶 What’s So Great About TENCEL?

Soft. Sustainable. A little bit sexy. And yes — it comes from trees.

When I first slipped into our original 100% TENCEL™ bra, I had that rare clothing epiphany — the kind that makes you question everything hanging in your wardrobe.
It was smooth, cool, soft as a sigh. Like silk… if silk had a conscience.

We knew we were onto something. So we made more: new colours, new cuts, new ways to make plant fibre feel like pure confidence. But it got me thinking - What exactly is TENCEL™ — and why do so few people know what it is when it feels so good doing good?

🌿 From Trees to Tees (and Bras and Briefs)

Our TENCEL™ is made by Lenzing, an Austrian company quietly rewriting the rules of sustainable fashion.
They take eucalyptus trees from responsibly managed forests and transform them into fibre through an advanced closed-loop process — which basically means no dirty secrets.

Every drop of water and solvent is captured, reused, and recycled — 99% of it. The result? A silky, breathable fabric that’s pure, plant-based, and pollution-free.

We use 100% Lenzing TENCEL™ — no spandex, no sneaky synthetics — and sew with cellulose thread and organic-cotton straps knitted with natural rubber. It’s underwear that’s truly of the earth.

“It’s like wearing a eucalyptus leaf… if eucalyptus leaves were this soft.”

(image - stockcake)

💨 Softer Than Silk, Cooler Than Cotton

TENCEL™ doesn’t just feel good — it behaves like the world’s most emotionally intelligent fabric. It knows when you’re hot, when you’re cool, when you’re about to throw your bra across the room.

It wicks moisture, regulates temperature, and feels like air had a baby with silk. Perfect for coffee runs, Zoom calls, or late-night snacks in bed.
Because real comfort is the new luxury.

💧 Why TENCEL™ Outshines Even Organic Cotton

I love organic cotton — she’s dependable, loyal, the best friend of eco fashion.
But TENCEL™? She’s the overachiever.

She uses up to 95% less water than conventional cotton, grows without pesticides, and thrives on minimal land. The Lenzing process is practically a sustainability love story — zero waste, maximum efficiency, and certified by FSC, PEFC, and the EU Ecolabel.

So yes, organic cotton is good. But TENCEL™ is that friend who runs marathons, composts, and still looks incredible doing it.

☠️ The Dirty Secret Behind “Eco” Bamboo

Let’s talk about the fabric that keeps me up at night: bamboo viscose.
You’ve seen it — “eco,” “natural,” “sustainable.” But most bamboo fabric isn’t bamboo anymore. It’s bamboo viscose, and it’s chemically cooked down with caustic solvents like sodium hydroxide and carbon disulfide.

In unregulated factories, especially across parts of Asia, those chemicals often end up in rivers, contaminating water and harming communities. Entire villages have suffered for “eco” claims that aren’t so eco after all.

TENCEL™, on the other hand, is the real deal.
The Lenzing process is closed-loop, certified, transparent, and traceable — no toxins, no pollution, no greenwashing.

“Turns out, not all plant-based fabrics are created equal. Some are downright dirty.”

(image - @aguahomeph)

🩱 Plastic-Free and Proud

Every TENCEL™ bra and brief we make is:

• 100% plastic-free

• Sewn with plant-based cellulose thread

• Finished with natural rubber & organic-cotton straps

• Dyed with low-impact, non-toxic dyes

Because “eco” doesn’t count if it’s wrapped in polyester.

When we say plastic-free underwear, we mean it.
No spandex hiding in seams. No microplastic guilt. Just pure, breathable plant fibre that loves your body and the planet equally.

💬 The Bottom Line (Pun Fully Intended)

Maybe sustainability isn’t just a buzzword. Maybe it’s the new luxury.

TENCEL™ is soft, breathable, biodegradable, and beautiful — proof that doing the right thing can look and feel incredible.

So if you’ve ever wondered what the future of underwear feels like… this is it.
Because plastic belongs in the bin — not in your briefs.

“If fashion is self-expression, TENCEL™ is self-respect.”