Every year, International Women’s Day invites us to reflect on the progress women have made and the work still ahead. It’s a moment to celebrate women’s achievements, but also to take real action toward a fairer world for women and girls.
At The Very Good Bra, action matters. That’s why this International Women’s Day weekend we’re turning up the volume on giving.
For the IWD26 weekend, we are trebling our usual donation to $3 for every order, through our giving partner i=Change.
It’s our way of saying: be the change.
When you shop with us over the International Women’s Day weekend, your purchase does more than support healthier, natural underwear. It also helps fund organisations working directly with women and girls who need it most.
Through i=Change, donations are directed to carefully selected NGOs tackling issues that disproportionately affect women: education, safety, health, equality, and opportunity. These are organisations working on the ground to provide tangible support and long-term change.
For us, the connection feels natural.
The Very Good Bra was created to challenge an industry that often prioritises appearance over health, synthetic materials over natural ones, and convenience over responsibility. Our 100% Cotton and Tencel bras are designed to be better for the body and better for the planet, using natural materials that can safely return to the earth at the end of life.
Supporting women and girls through our donations is simply an extension of that philosophy. Sustainability isn’t just about materials and waste. It’s also about people. When women are healthier, safer, and more empowered, communities thrive.
International Women’s Day reminds us that progress happens when many small actions add up. A purchase. A donation. A conversation. A choice to support businesses and organisations that share your values.
So this IWD weekend, we invite you to be the change with us.
Because when women support women, good things happen.
And sometimes, even something as simple as a bra can be part of that change.
