This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free shipping - Australia and NZ orders over $150, International over $200 (ex US) AfterPay available

Customer Reviews

Bra reviews by actual customers are super helpful in helping you find the best bra for you. Please reach out to us if you need more help, and consult our size chart for the detail.
Based on 969 reviews
89%
(862)
8%
(79)
2%
(24)
0%
(2)
0%
(2)
Beautiful bra, larger cups needed

Im so impressed with the quality of the bra itself. Its so well made. Unfortunately, I need a larger cup size. I had my Mom try it on as well. She needs a larger cup as well. I ordered the largest cup offered.
My last hope is my aunt.

V for Victory bra - Latte Organic Cotton

This bra has soft organic cotton fabric and good stitching. Very well made. It feels very comfortable against the skin and provides good support. The back strap does not require an extension. For me, this bra is true to size. Would recommend this bra

V for Victory Bra - Peach Tencel

This bra has soft fabric and good stitching. Very well made. It feels comfortable against the skin and provides good support. The back strap does not require an extension. For me, this bra is true to size, would recommend this bra.

V for Victory Bra - Black Tencel

This bra has soft fabric and good stitching. Very well made. It feels very comfortable against the skin and provides good support. The back strap does not require an extension. For me, the bra is true to size. Would recommend this bra.

Great design and company ethos.

Wish they were padded.

The best bra from the current lineup

No spillage, very comfortable, and great support. I really wish the larger straps from this bra were on all the other bras from this brand, as they're pretty much unnoticable while wearing in comparison.

I wish the band had a bit more coverage, as I am pretty soft and squishy, and need a smaller band size to accomodate how much boob and back area flesh I have... but tend to have back, side, and armpit fat rolls as a result, lol. If the bra had a bit more coverage in the band (or on the back/arm area), it mighy help... But I know this is probably very difficult to do without causing the armpit area to be uncomfortable.

Overall, I recommend anyone who is on the fence to give these bras a whirl. I now have five of them in my collection (I had to try them all), and the V for victory is definitely my favorite :)

Love these panties

I have a voluptuous butt and I don’t love my butt cheeks constantly eating the undies, but that never happens with these! They’re comfortable to a fault and the company has excellent customer service and ships fast. I will order these again with no hesitation.

Tencel Bra

I have been ordering these bras for many years now. The bras just keep getting better and better. The quality is so good and this one is the best yet.

LOVE this bra!

I'm obsessed - I may only buy these bras from now on. I'm a breastfeeding mother and it so easily pulls to the side for feeding.
Size: 34C
Two things to note: fabric is very thin so those of us with big nipples need some kind of padding-I ise reusable cotton pads.
Also, I followed the instructions for sizing and it indicated I should order a band size above what I usually buy. I received it and it was too big around. They kindly exchanged it for me, but I would suggest getting your usual size.

G
Liberty Pansy bra
Genevieve McDaniel
Great Bra, Wrong Fit

I liked the bra, but it did not fit me. I have a large chest and small band size, and the band fit really snug, but the little V part did not sit flat against my chest because there was not enough space for my chest. I really liked the bra, but returns are difficult from the US.

D
Vintage Peach Bra
Destry Karding
Amazing Plastic Free Bra !!

The Very Good Bra company has the best organic, plastic-free bras on the market! Their website is very helpful when it comes to explaining their sizing and are also super transparent about duties and costs when shipping internationally. This bra is a must have!

The Best Plastic Free Bra !!

Very impressed with the V for Victory Bra I got with the optional removable pads. Even though I live in Canada and had to deal with the duties coming from Australia, the company was very transparent about that and the bras shipped much quicker than I thought! It's the most comfortable bra I own by far, and the best fully natural fibres bra I've come across. The only reason I'm giving it 4 stars and not 5 is because the straps are very visible when wearing a white top whereas the bra itself is perfectly invisible. And if you wear a tight shirt, the seams down the middle of the bra come to a point in the center and slightly mimic see-through nipples lol. These are the only downsides to the bra however, and I will continue to love and wear it!

Comfort Guaranteed

This Tencel fabric is so comfortable
My bra fit was perfect
I was so happy I’ve ordered another bra & 2 Tencel undies. I now know that the Tencel fabric is sustainable & that pleases me no end. Brilliant

LOVE THIS BRA

Comfortable, cool, supportive and natural fibres... best bra I have had and I am 55 years old

36/G

I like the victory bra more than the cotton option. To me it is a casual bra and is great for that. I mistakenly sized up thinking it ran small. I wish I ordered a 34/F, and perhaps in the future I will. I love that it is free of plastic. However, I would still like more support, underwire and a high impact sport bra option. The shoulder strap metal adjuster doesn’t fully stay completely in place. However, I think it is really important to have plastic free options, and for big boobs it is really hard to find. I do appreciate this brands commitment to plastic free, and I hope for additional options in the future (perhaps a custom order option!)

Hi Katie, I'm so sorry to hear this one didn't work as well for you as you'd hoped, the tencel does come out softer and more roomy which we mention in the description and fit guide, particularly in the V bras. If it's not worn we can exchange it? We won't ever do underwires, but once a natural replacement for spandex becomes commercially viable we will certainly make sports bras! We hope you enjoy it's plastic-free-ness at a slower pace! Thanks 🙏

Great bra!

I really love The Very Good Bras, I own a few of them now. I used to wear conventional sports bras and it took a few wears to get used to not being squished in all day every day, but now I think The Very Good Bras are amazing and really comfortable. Would highly recommend!

The Best Bra!!

I am beyond impressed with The Very Good Bra. I purchased the V for Victory Bra in Latte with the optional removable pads, and it exceeded every expectation I had.
I’ve tried several cotton bras from different companies while working to reduce plastic in my wardrobe, and this is hands down the best one of them all. Many others felt more like bralettes, but this truly feels like a real bra. It is comfortable, supportive, and genuinely flattering.
I honestly wish I had found this company sooner. I would have replaced all of my bras with theirs. I will absolutely be a repeat customer because I am completely in love with this one.

I was a little nervous ordering from out of the country without being able to try it on, but their customer service was incredible. I reached out for sizing help and received a quick, helpful response that made me feel confident in my purchase.
If you are on the fence, just go for it. And if you are unsure about sizing, definitely reach out to them. They are amazing.

For reference, I fluctuate in size due to nursing but am generally between a 34B and 36C and wear a US size 4 to 6 depending on the brand. I ordered a 36C and it fits perfectly.

Regular wearer - incredible comfort

Very Good Bra prioritises elimination of waste. Wearing these undies gives me a positive choice to reduce my impact just by doing so. However, the comfort and feel on the skin is beautiful. They are also cut beautifully and I am very happy with the look. I wear a size up from my usual size (which is also a size up from my usual pants size). They are wonderful undies.

Wish I found this company sooner!

This is the most comfortable bra I’ve ever worn in my life! Feels even better knowing that’s it’s completely compostable and there’s no synthetics.

Awesome bra

I would highly recommend - this bra is comfortable, looks cute, and is plastic free!

Super comfortable, beautiful, and I have piece of mind knowing that this is truly safe material and nontoxic to me or my newborn. But it is not easy to hook open or closed, so someone has to hold my baby while I prepare to switch sides, and that prohibits any attempts of being discreet. I hope they make a next version of this bra that is easier to handle with 1 hand and allows quicker access for feeding.

Hi there, thanks for your review! We know it's not simple to get into place, but once it's at the right setting, we find you can step in and out of it to keep those settings! This makes life much easier. The design was hard as all the pull-down clips have plastic in them, so we had to find the best, workable solution 🙏🏻

Comfy and light

Comfortable and light knickers, the elasticity sensation differs from usual undies but is still good.

Love it!

Supportive and comfortable. I love the wider straps.

Very comfy and looks good

Very comfortable, nice fit and discreet. The only thing is that sometimes I should the straps were easier (either less or on the front)
But overall sooo happy with the product, and nice to know that it's plastic-free

So supportive, so comfy

This is the most supportive underwire-free bra I have ever worn. It provides just the right amount of lift and separation and creates a very flattering silhouette under clothes. Plus, it’s comfortable and breathable.

Cart

No more products available for purchase

Your Cart is Empty