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How we minimise waste

In addition to creating products with 100% botanically sourced materials, that can home compost, there are a number of other ways we minimise waste at The Very Good Bra.

  • We launch products via pre-sales where we gather enough size data to create a factory order which reflects those sizes, and makes sure we don't over-produce in any of our 27 sizes. There's more about that here.
  • We have created a Buy Swap and Sell group on Facebook where customers who have bras that no longer fit, or can't be exchanged for any reason, can be passed on to other potential buyers globally, ensuring they have a good long life somewhere!
  • In 2021 we have launched replacement bra straps which can be purchased on the site. As elastic straps are often the first to go, this allows our customers to extend the life of their bras by replacing the straps.



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