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woman wearing sage green bra and matching high waist briefs in organic cotton
woman wearing sage green bra and matching high waist briefs in organic cotton
woman wearing sage green bra and matching high waist briefs in organic cotton
woman wearing sage green bra and matching high waist briefs in organic cotton
woman wearing sage green bra and matching high waist briefs in organic cotton
V for Victory Bra in sage, on a ghost mannequin
woman wearing grey marle bra and matching high waist briefs in organic cotton
woman wearing grey marle bra and matching high waist briefs in organic cotton
woman wearing grey marle bra and matching high waist briefs in organic cotton
woman wearing grey marle bra and matching high waist briefs in organic cotton
V for Victory Bra in grey marl, on a ghost mannequin
The Very Good Bra in latte, front view on model
The Very Good Bra and briefs in ecru, back view on model
V for Victory Bra in latte
V for Victory Bra in latte, side view
V for Victory Bra in latte
V for Victory Bra in latte
V for Victory Bra in latte
woman wearing floral print bra and high waisted briefs in Liberty Fabric print
woman wearing floral print bra and high waisted briefs in Liberty Fabric print
woman wearing floral print bra and high waisted briefs in Liberty Fabric print
Liberty pansy bra in pansy, on a ghost mannequin
woman wearing floral print bra and high waisted briefs in Liberty Fabric pansy print
woman wearing floral print bra and high waisted briefs in Liberty Fabric pansy print
The Very Good Bra V bra in black, worn by a seated model
The Very Good Bra V bra in black, side view
V for Victory Bra in black, side view
V for Victory Bra in black, front view
V for Victory Bra in black, on a ghost mannequin
V for Victory Bra in black
V for Victory Bra in black, front view
V for Victory Bra in black
woman wearing poppy red bra and matching high waist briefs in organic cotton
woman wearing poppy red bra and matching high waist briefs in organic cotton
woman wearing poppy red bra and matching high waist briefs in organic cotton
woman wearing poppy red bra and matching high waist briefs in organic cotton
woman wearing poppy red bra and matching high waist briefs in organic cotton
V for Victory Bra in poppy, on a ghost mannequin
V for Victory Bra Rum & Raisin front
V for Victory Bra Rum & Raisin side
V for Victory Bra Rum & Raisin back
Rum raisin bra with big knickers, front view
Hazel bra and high-leg briefs, front view
Hazel bra in hazel, side view
Hazel bra in hazel, back view
V for Victory Bra in Vintage Peach with removable pads
V for Victory Bra in Vintage Peach with removable pads
Woman wearing a light pink bra and underwear set against a plain background
Woman wearing a light pink bikini set against a plain background
Woman wearing a light pink bra and high-waisted underwear set on a plain background
V for Victory Bra in Vintage Peach with removable pads
big knickers in vintage peach
V for Victory Bra in Indigo

V for Victory Bra

Regular price $120.00 AUD
Taxes included.

Cool, Comfortable and Chemical-Free

ZERO Plastics and Synthetics

Loved by Sensitive Skin

Certified B Corporation logo

Certified B Corp

Find your size

Exhale and measure snugly around your ribcage, just under your bust. Use your resting exhale, not fully sucked in.

Stand straight and measure loosely around the fullest part of your bust, with the tape level across your back.

Sizing tips

Between sizes? Try a sister size: go up one band and down one cup (or the reverse) for the same volume with a different fit.

Prefer a softer band? Size up one band and down one cup, for example 12/34D to 14/36C. Same volume, less band pressure.

Colour
Vintage Peach with removable pads
Size
10/32C
Hurry! Low inventory
Description

The body of our V for Victory Bra is our regular organic cotton, but with a small front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this non toxic bra is a no underwire bra and is super soft on the body, a super comfy bra that you can wear all day and forget about.

Materials

Sage, Grey Marl, Poppy

  • Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles
  • Sewing thread - 100% cellulose, made in Portugal by Crafil
  • Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin
  • Liner fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands
  • Hook and Eye Pieces - custom made in Italy by Infaesse
  • Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified
  • Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Latte with removable pads

  • Body Fabric - 100% organic cotton grown and spun in India, AOTs dyed and knitted in Australia at ABMT Textiles
  • Sewing thread - 100% cellulose, made in Portugal by Crafil
  • Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin
  • Liner fabric - 100% organic cotton, grown, spun and woven in India and supplied by Herbal Fab
  • Hook and Eye Pieces - custom made in Italy by Infaesse
  • Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified
  • Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied
  • Pads - Optional removable pads are synthetic/Polyester and cannot go in the worm farm. They can be re-used in other bras

Liberty Pansy

  • Body Fabric - 100% organic cotton created by Liberty Fabrics, dyed with REACH dyes at their own facility in Italy
  • Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller
  • Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin
  • Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands
  • Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified
  • Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Black

  • Body Fabric - Lenzing Tencel knitted and Gots dyed in Turkiye by Gamateks
  • Sewing thread - 100% cellulose, made in Portugal by Crafil
  • Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin
  • Liner fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands
  • Hook and Eye Pieces - custom made in Italy by Finaesse
  • Labelling - Low impact Pad Print labelling at our factory using Oeko-Tex certified ink
  • Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Rum & Raisin with removable pads, Vintage Peach with removable pads

  • Body Fabric - 100% Lenzing Tencel produced in Turkiye by Gamateks and dyed with Oeko-Tex dyes
  • Sewing thread - 100% cellulose, made in Portugal by Crafil
  • Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin
  • Liner fabric - 100% organic cotton, grown, spun and woven in India and supplied by Herbal Fab
  • Hook and Eye Pieces - custom made in Italy by Finaesse
  • Labelling - Low impact Pad Print labelling at our factory using Oeko-Tex certified ink
  • Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied
  • Pads - Optional removable pads are synthetic/Polyester and cannot go in the worm farm. They can be re-used in other bras
Fit guide
Click in the link above for our size chart.

We essentially only have two styles right now, our Original Black and Vintage Peach are the same style, as are all our V for Victory and Liberty print bras (apart from nursing which has the detail on it's product page).

For those of you with larger cup sizes, I'd recommend our bras with V wires in the front - V for Victory and Liberty prints. The small front V wire offers great separation and stops anything jiggling out! We are also now starting to make these bras with two different widths of elastic so larger cup sizes can enjoy a broader 20mm strap. Our Black and Indigo V for Victory bras have these new straps.

If you find yourself on the cusp of band sizes, I'd advise you to go up a size. Without spandex and with the longer line band, our bras can feel firmer than you are used to and have less stretch. Best to size up for comfort!

If you are on the cusp of cup sizes, please know that our V for Victory and Liberty print bras have no under-cup channeling and can therefore easily accommodate more breast tissue so you might get into the smaller of two cup sizes, but if you're going for Original Black or Vintage Peach, maybe go up to the next cup.

Of course we are always happy to offer personal tailored advice, and also to exchange if we don't get it right first time.

Good Design Award badge
United Nations Fashion and Lifestyle Network logo
Certified B Corp logo
iChange logo

V for Victory Bra

$120.00 AUD Regular price

Featured In

The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
FAQ

What happens if it doesn't fit?

For bras, we recommend you reach out before buying for the first time if in any doubt. With no spandex and a longer band, our bras can feel firmer on the body and you may want to size up a band if you're on the cusp. Our fit for sleepwear is fairly standard and described in the size guide. All returns and exchanges have to be sent back at the buyer's expense. Unfortunately we cannot take international exchanges at this point but we do take returns.

Can you exchange bottoms?

Please please please try bottoms over your undies! If they don't fit, we can exchange or refund.

What are these garments made of?

All materials for each style are featured on the product pages, but a breakdown is as follows:

Our black bra is made of Australian knitted and dyed Lenzing fibre Tencel, with tree rubber and organic cotton elastic and custom made organic cotton hooks and eyes. Our sewing thread is Tencel and our labels pad printed in factory using OekoTex dyes.

Our organic cotton bras in a range of colours are made from organic cotton knitted and GOTs dyed here in Australia.

Our sleep wear is made of 100% organic cotton, knitted and organically dyed in Melbourne. Elastic is made in Austria from organic cotton and natural rubber.

Will they break down when they wash?

The great thing about quality cotton and tencel is that they wash and wear beautifully. Although derived from plants, these are premium fabrics from premium suppliers that are built to last. We always recommend a short wash at a low temperature both for maintenance, and because its kinder to the environment. We hope that you will wear the sleep T shirts day and night, to get extra wear out of one wash!

Who pays additional country-specific taxes?

The buyer is responsible for any additional taxes which are due in their country of origin when the parcel is delivered. We sell tax-free to international customers. For most countries except the UK, this isn't an issue as the threshold is high, but please check your local import/sales taxes.

How much is shipping?

We ship anywhere in Australia for a flat rate of $10, to NZ for $15, and internationally for $20 (higher for middle east). We offer worldwide freepost on orders over $250.

There is more about our shipping and returns policy at the bottom of the site.

Shipping, Exchanges and Returns

SHIPPING

All orders ship from Sydney via Australia Post domestically and Sendle or Australia Post internationally. Once shipped you will receive a tracking email. We ship via flat rate - Domestic $10 and International $20. We offer free-shipping for domestic orders over $150 and International over $200.

**Covid-19 impact - The virus continues to have significant impact on both domestic interstate and international parcels. 

Domestic Interstate parcels can take 10-14 days

International parcels can take 3-4 weeks

Feel free to reach out if you feel it's been too long and we will launch an enquiry with the appropriate carrier. If you think your parcel is lost, please contact us within 4 weeks domestically and 8 weeks internationally so we can investigate with the carrier.

July 2021 - Update on EU

Sadly, new VAT laws in the EU introduced this month mean it is no longer commercially viable to sell there :-( This makes us very sad, and we continue to monitor any developments that might make doing business with the EU still possible as a smaller company.

EXCHANGES


We are happy to exchange bras and briefs sold within Australia, please email hello@theverygoodbra.com if you need some help on the next size, otherwise just send a quick email to say it's coming and what you want, and return to:

The Very Good Bra ℅ OPS3PL
87-103 Epsom Rd,
Rosebery
NSW 2018
Australia

INTERNATIONAL EXCHANGES

We are unable to process international exchanges as post is so slow we may well have sold out of what you want before we receive yours back. Please take extra care to ensure you are buying the correct size. In the US and UK in particular, the 32/34/36/38" system doesn't align with cms! Check our size chart and reach out to Lauren our virtual bra fitter if you need extra help or a zoom fitting on hello@theverygoodbra.com

Please return for a refund to the above address and let us know it's coming to hello@theverygoodbra.com. You can also try and sell it on our Facebook Buy Swap and Sell group to minimise carbon footprint and postage costs. Many bras are finding new homes this way. If you want to get a different size, you will need to place a new order on the site.

RETURNS

To minimise carbon footprint and costs, please choose carefully and email hello@theverygoodbra.com for sizing advice or a virtual fitting.

We are happy to take returns domestically and internationally where garments arrive unworn, unwashed and in original condition, so please make sure you try before you wear. We need to receive the items back within 21 days of delivery to refund (we allow extra for international returns). Again, just email hello@theverygoodbra.com to let us know what's wrong and return the items to:

The Very Good Bra ℅ OPS3PL
87-103 Epsom Rd,
Rosebery
NSW 2018
Australia

All returns and exchanges are at the customer's own cost so please select carefully and reach out for sizing help before buying.

**We sell tax-free to international customers, but we cannot refund international sales that have been rejected on the basis of your local customs charges, so please research carefully before buying.

the very good bra has the certification B to showcase how the very good bra meet the highest standards of social and environmental impact

We made it!

In January 2022 we achieved BCorps certification, a very proud day and a major goal since launch. Read more on the blog!