We launched this bra with a crowd-fund in 2018 and we liked that model!
Essentially, your support of our new launches, particularly during our pre-sale periods, funds our production, whilst also ensuring we don't over-produce in any one size and end up with wasted, excess stock. From your perspective, it locks in and guarantees you get your size, because over a range of 27 sizes, we can quickly sell out in the ones where we make less. We also offer early-bird pricing and promotions during this time as a thank you for your support, without which, in a capital-intensive industry, it would be impossible to continue as an independent.
When we have your pre-orders over a 30 day period, we place our factory order and we make an additional amount of stock to hold, which mirrors the sizes we have sold most in, and makes us pretty confident we're not making up stock that no one will want, but we do have spares for those who missed the pre-sale.
Generally, it can take 8 - 12 weeks to get the materials manufactured, sent to our factory, and stock made up, but we always give you the delivery month when you pre-order so you have an idea. Clearly, things can happen in that time which are beyond our control. We've been hit by demonstrations in Hong Kong, as well as Covid 19 in the last 12 months, but we will always keep those lines of communication open so that you know exactly what's going on.
At present, Covid is severely restricting air freight. Almost all freight travels on passenger airlines and with less than 10% of those presently flying (at end of May 2020) it can be hard to accurately predict when our finished stock will be on a flight out. Again, we will keep you informed, and if necessary, we will sea-freight the stock if that will lock in a date.
This is true, slow-fashion and we are humbled and grateful for your ongoing support of our rather unorthodox, anti-waste business model.