V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage

V for Victory Bra - Sage

$89.99 AUD
(Tax Free price $81.81 AUD)

The body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra in the bands as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size or need sizing help, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Customer Reviews

Based on 13 reviews
85%
(11)
8%
(1)
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(0)
8%
(1)
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B
Bronwyn
comfortable and stylish

I already own some of the original very good bras, but have found the V for victory ones even more comfortable and easy to wear. I also love the colour. Thank you!

A
Ann
Great bra for anyone slightly bigger than me.

I absolutely love the Very Good Bra products. I love to wear them and I love to support Stephanie's efforts. The tencel black and vintage peach bras come in one size smaller and it looks like at least the black ones are being phased out, so I decided to try exactly one size larger in the V for Victory style and it's just too big. I'll donate them to good homes and hope that at least one style with my size remains available. The bras are beautiful and I'd highly recommend them to anyone larger than me. In the meantime, I'm sticking up on small sizes so I can wear these and tell people about them for years to come as all of mine are going strong after extensive use. Thanks so much, Stephanie!

Thanks for this Ann, Black and Peach will always be continued in the old style. They are our best-sellers although customers since have loved the newer V bras. We are working on a new style and sizing down to AA for hopefully later this year. Thanks for your feedback

S
SueC
Beautiful Colour and perfect fit

Great to be able to find a fully compostable bra that looks good too!

K
Karen
V bra

Finding the bra comfortable and a good fit.
Thank you

L
Lisa Wright
Victory bra Sage

Wow! It fits like a glove. I love it! I emailed to get help with the sizing, and glad I did because it is perfect. I'm so pleased that I have found a compostable bra that ticks all the boxes from packaging to the bra. I'll be shopping again at The Good Bra. 🙂🌼💫

Oh I love this review - a Sage Glove! Thanks so much :-)

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V for Victory Bra - Indigo - Pre-Sale for delivery August 22
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V for Victory Bra - Indigo - Pre-Sale for delivery August 22
V for Victory Bra - Indigo - Pre-Sale for delivery August 22
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V for Victory Bra - Indigo - Pre-Sale for delivery August 22
V for Victory Bra - Indigo - Pre-Sale for delivery August 22

V for Victory Bra - Indigo - Pre-Sale for delivery August 22

$89.99 AUD
(Tax Free price $81.81 AUD)

Available for pre-sale now for delivery August 22

 

Your support of our pre-sales helps us fund and stay independent, more about how we work here

Our best-selling bra in our newest colour, beautiful Indigo! We are also making Indigo with our new, softer web elastic strapping, in 2 widths - 11mm for smaller sizes and 20mm for larger ones. We've custom made this strapping with more rubber than in our latest black V for Victory bras, to make a firmer stretch.

This The body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra in the bands as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size or need sizing help, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Customer Reviews

No reviews yet
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V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel

V for Victory Bra - NEW - Black Tencel

$99.00 AUD
(Tax Free price $90.00 AUD)

We've used our original, launch tencel in our best-selling recent V for Victory bra style to create the ultimate everyday Very Good Bra!

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. 

This underwire-free bra is super soft on the body, but its small front V wire offers shape, support and separation. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex.

For this production we are using a new, softer webbing elastic in the same materials and from the same supplier, but specifically designed for bra straps! We have also created two new strap widths. Straps are 11mm wide in size 30/8-34/12 A to C cups and 36/14 A and B cups, all other sizes have our new wide 20mm width straps. Whilst 20mm may sound wide the straps look great and are wonderfully retro!

Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.


We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 25 reviews
84%
(21)
8%
(2)
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4%
(1)
4%
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S
Sandra Light
No support

I’m so disappointed that the bra has very little support and no padding so my nipples still stick out

Hi Sandra, I’m sorry for your disappointment. We’ve yet to find a 100% compostable padding that doesn’t shrink multiple times, although I’m always looking and may have found something just this week

S
Sandie Elsom
Most comfortable bra I've ever bought

I'm a 14DD and I find The Very Good Bras to be a perfect fit. The V for Victory gives a good coverage with no bits cutting in anywhere. This is my third VGB and won't be my last.

J
Jenny Rowlands

Very comfortable. I’ve been spoilt! Can’t wear any other brand.

P
Penelope Brook
Very Comfortable Fit

The fabric is soft, the fit is good and is comfortable all day. I'm happy with the purchase

F
Fiona
Happy with purchase

This is my fourth V For victory bra, but the first tencel version with the wider straps. I like the wider straps, and the tencel is so lovely and soft to wear, although I did notice that the softer fabric doesn't seem to hold you in for as much shape as the cotton version as it has a bit more 'give' in it. Love these bras though!

123
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra

Vintage Peach Bra

$88.00 AUD
(Tax Free price $80.00 AUD)

Whilst this bra uses the same pattern and fit of our previous bras, the body is made in premium organic cotton, knitted and GOTs dyed here in Australia. 

Everything in this bra, from the elastic, tencel sewing thread, organic cotton and soy ink labels and custom-made hook and eye pieces, is designed to break down in nature at end-of-life and leave no trace. 

This wire-free, plastic-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. It also has a half cup liner in this weave to give it more support where needed. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 70 reviews
81%
(57)
11%
(8)
6%
(4)
1%
(1)
0%
(0)
T
Tammy Reed
Definitely a “Very Good Bra”

The most comfortable and best fitting bra I have ever owned!

S
Sylvia May
Comfy for me and the Earth!

Lovely bra, comfy fit, marvellous service

K
Karen Cameron
Loving the vintage peach bra

I have the bra on at the moment and alternate it with my other Very Good Bra (black original). I went a size smaller than I used to with regular not "Very Good Bras" and it fits well. It was quite snug around the band at first but quickly loosens slightly. It's 'win win' with the comfort and the vinage look.....and a big bonus No PLASTIC 'win'.

D
Dani
Love this bra - 12DD

Really happy with my new bra - very comfortable and supportive, and sustainable to boot!

J
J Turner

Exceeded expectations !
Supportive, fits well, definitely tighter than usual around the band but not to the point of bothering me (I think if I sized up it would be too big). Overall very happy with my purchase and will be recommending this to all my friends !

123
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
wire-free-zero-waste-bra
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
wire-free-zero-waste-bra
The Very Good Bra Black
The Very Good Bra Black

The Very Good Bra Black

$95.00 AUD
(Tax Free price $86.36 AUD)

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.

This wire-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex. Straps in all sizes are 13mm width.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 48 reviews
73%
(35)
15%
(7)
4%
(2)
6%
(3)
2%
(1)
E
Elliot
Best bra ever

This is the only bra I’m gonna wear! It’s comfortable, supportive, no headlights, and fits great!

S
Sophia S.
Excellent…why did I wait so long to buy one??!

These are wonderful. The item came quickly and the quality exceeded my expectations! I love it! Thanks!!

P
Peta
Comfortable and sustainable

Soft and comfortable. I love the idea that I can potentially change the elastic to give it a longer life before composting!

C
Customer
almost perfect

I love the business model, materials and construction amazing. Very comfortable. Best bra I have. My only issue is that I don't have enough coverage in the between breast section. When I lie on my right side my left breast pops out and vise versa. This also happens, to a lesser extent when upright. This leads to having to adjust my breasts back into the cups or be uncomfortable. I have tried two models, The Victory and The very good bra with the same results. I am still using my bras but I use them with a sports bra which helps keep my breasts where I want them and helps hide any weird bulges if my breast pop out.

A
Adeka
Disappointed

5 stars for the business, customer service & shipping. 2 stars for the bra because I can’t wear it.
Firstly, I love the concept and ideals of the bra (and the business) and that’s what motivated me to try the bra - I wouldn’t discourage others from trying because there are so few comparable options in the market and it is still a well made product.
I really struggled to pick the right size and emailed to confirm based on my measurements (which I was also unsure if I was taking correctly) and my old bra - the recommended size came out as a 16C - which is sadly too big and just poor fitting on me. I wear a size 14 clothing wise for tops etc so I probably should have known better?
I persevered to try and give it a go but the rings are also so uncomfortable and irritating for me. I’ve worn it - so I can’t really exchange it. And it was a big investment, so I can’t replace it either. I wanted to love it - but it just doesn’t fit properly. Maybe I’m a weird shape and we all know how hard it is to find a good fitting bra, but of course I am disappointed.
If there’s a place to donate for someone else to try it out, please let me know.

Hi Adeka, so sorry the size didn't work after everything. Our measurement chart works well based on customer sizing feedback but it's not 100% for everyone, we are all so different. If the bra is worn, we do have a Facebook Buy Swap and Sell group where it may go on to find a new home and return some of your investment. Thanks for trying.

123
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra

Liberty Paisley bra

$99.00 AUD
(Tax Free price $90.00 AUD)

Welcome to our first collaboration with iconic UK Liberty Fabric!

The body of the bra is organic cotton with a print in REACH dyes. This new design for us, as always, has no underwires and is super soft on the body. For the first time we've inserted a front V wire which gives great separation and support across all sizes, and works particularly well with larger cups. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

To read more about our collaboration with Liberty Fabric, read the blog. If you need help with your size, email us at hello@theverygoodbra.com

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 72 reviews
88%
(63)
11%
(8)
1%
(1)
0%
(0)
0%
(0)
J
Jessica S.
My favorite

I normally wear a padded bra but this time was looking for organic. I found VG bra and so glad I did! At first I was worried when I didn’t see the padding but after I tried on I didn’t want to take off! So comfortable and supportive! Same with the Big Knickers. My only regret is that I didn’t buy more.. but I will! And I can’t wait to try the sleep and loungewear. Thank you The Very Good Bra!

A
Aisha Hanley
Amazing!

This bra is awesome and comfy, but still feels supportive. There was a mistake with my order and the team are literally amazing went above and beyond to fix it for me. Like they state they run a little smaller so deffs size up if you want that looser fit!

P
Pauline Lowe
A very good bra

Lovely fabric and print
Very flattering and comfortable
Gives a nice uplifting shape without wires🌸🦋

N
Natalie Lauritsen
Very pretty bra

The Liberty bra is very pretty and very comfortable. I do find that the band is a bit too wide and it doesn't stay flat, but the slight bunching up does not effect the comfort

N
Narelle B
Very good!

I love that these bras are good for the environment and good for the individual. Also super comfy and a great fit. Lives up to its name.

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