BLOG

Compostable Bras: The Future Of Sustainability & Breast Health

The below is a guest blog from our good friends at Sustainable Jungle who've quietly backed and supported The Very Good Bra since our launch almost 5 years ago. This blog...

Plastic Free July - What does 'Sustainable' or 'Eco Lingerie' mean and is 'recycled' better?

In my last few weeks travelling I've seen the words 'sustainable' and 'eco' attached to just about everything! Every bra brand is for some reason claiming the words and I...

New replacement elastic straps!

Elastic straps on any bra are the first to give up the ghost, they literally do all the heavy lifting! Because ours are strips of natural rubber knitted into cotton,...

Hooks and Eyes

At 1 June 2020 there is a happy update to this story. We have now developed a new H&E piece made fully in OekoTex cotton and metals, so all bras...

The Ultimate Sustainable Gift Guide for a Very Good Christmas

One of the worst kept secrets about Christmas is that, well, it can be hard work! There’s the stress of making food, seeing family, buying presents which are often expensive...

Bra review - by Treading My Own Path - October 2019

It's always lovely to get a glowing review and when it's from someone as well regarded as Lindsay Miles from Treading My Own Path its even better. We can bang on...

Some learnings from Sustainable Brands - Detroit 2019

Being on a panel on developments in circularity at this year's flagship Sustainable Brands conference was a privilege and also an education. This is well and truly the big end...

This is the bomb.

I'm a sustainability freak. A hardcore sustainability nerd. I do so much research to ensure there's no plastic in what I consume. I'm not perfect but there are some things you can control. And I was so pleased to see that I could stop using plastic in my bras.

My bras were the saddest things you've ever seen because I didn't want to switch to a unsustainable bra.

Shopping sustainably is hard. Shopping bras sustainably is harder. It's more expensive, everyone treats sustainability differently and then, let's talk about style. Boy. It's like sustainability in fashion needs to be nonexistent. And I don't know why, but it seems like supporting our boobies also isn't important in sustainability.

Finding The Very Good Bra was exciting. No plastic. YESSSS. No unpleasant designs. YESSS. But I must admit that I was worried about support. I have larger breasts, and I wasn't sure how this was going to go.

But I had to find out.

And I'm so glad I did. Honestly, I tried my bra on as soon as it arrived, scared it wouldn't do the trick and it just felt like the best thing to wear in the world.

It was comfortable, supportive and looking a lot better on me than what I was imagining looking at the models on the website (nothing against the models - they are all beautiful). I thought the band under the cups would be more like a sports bra, but it really doesn't feel that way, and it's just comfortable. It literally feels like I'm wearing nothing.

It's amazing.

Not excited to talk about the end of these bras, but I'll certainly be back for more when the time comes. I didn't know until now that a bra could be this comfortable AND supportive.

Bra v neck

Comfort plus. If you're a bigger size I'm not sure why I need the padding?

Excellent bra

I'm zero-plastic and found this company. I LOVE this bra, the quality and fit are excellent and are far superior to any other bra i've owned. Seriously.

Finally a padded bralette!

It is so difficult to find a padded bralette like this for larger cup sizes and made of all natural materials, not polyester and nylon. The bra fits perfectly according to the size chart’s recommendation and feels like a dream. I’d absolutely repurchase and recommend to others!

Cute, runs true to size and can even be used for breastfeeding as the fabric is stretchy

Compostable Bras: The Future Of Sustainability & Breast Health

sustainability

Plastic Free July - What does 'Sustainable' or 'Eco Lingerie' mean and is 'recycled' better?

New replacement elastic straps!

Hooks and Eyes

The Ultimate Sustainable Gift Guide for a Very Good Christmas

Bra review - by Treading My Own Path - October 2019

Some learnings from Sustainable Brands - Detroit 2019

Sign up for our Newsletter

Cart

No more products available for purchase

Let customers speak for us