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woman wearing black longline bra made from tencel, with matching tencel underwear
woman wearing black bra made from tencel
woman wearing black longline  bra made from tencel, with matching tencel underwear
woman wearing black longline  bra made from tencel, with matching tencel underwear
wire-free-zero-waste-bra
woman wearing black longline  bra made from tencel, with matching tencel underwear
woman wearing black longline  bra made from tencel, with matching tencel underwear

The Very Good Bra - Black with New Elastic - Pre-sale for shipping from 7th December 26

Regular price $115.00 AUD
Taxes included.

Cool, Comfortable and Chemical-Free

ZERO Plastics and Synthetics

Loved by Sensitive Skin

Certified B Corporation logo

Certified B Corp

Find your size

Exhale and measure snugly around your ribcage, just under your bust. Use your resting exhale, not fully sucked in.

Stand straight and measure loosely around the fullest part of your bust, with the tape level across your back.

Sizing tips

Between sizes? Try a sister size: go up one band and down one cup (or the reverse) for the same volume with a different fit.

Prefer a softer band? Size up one band and down one cup, for example 12/34D to 14/36C. Same volume, less band pressure.

Size
10/32C
Description

Lock in your size now for delivery next month**

Materials
  • Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Turkiye by Gamateks
  • Sewing thread - 100% Cellulose from Crafil in Portugal
  • Elastic - Natural Rubber and Organic cotton - Charleberlin Germany
  • Labelling - Low impact Pad Print labelling at our factory using Oeko-Tex certified inks
Fit guide
Click in the link above for our size chart.

We essentially only have two styles right now, our Original Black and Vintage Peach are the same style, as are all our V for Victory and Liberty print bras (apart from nursing which has the detail on it's product page).

For those of you with larger cup sizes, I'd recommend our bras with V wires in the front - V for Victory and Liberty prints. The small front V wire offers great separation and stops anything jiggling out! We are also now starting to make these bras with two different widths of elastic so larger cup sizes can enjoy a broader 20mm strap. Our Black and Indigo V for Victory bras have these new straps.

If you find yourself on the cusp of band sizes, I'd advise you to go up a size. Without spandex and with the longer line band, our bras can feel firmer than you are used to and have less stretch. Best to size up for comfort!

If you are on the cusp of cup sizes, please know that our V for Victory and Liberty print bras have no under-cup channeling and can therefore easily accommodate more breast tissue so you might get into the smaller of two cup sizes, but if you're going for Original Black or Vintage Peach, maybe go up to the next cup.

Of course we are always happy to offer personal tailored advice, and also to exchange if we don't get it right first time.

The Very Good Bra - Black with New Elastic - Pre-sale for shipping from 7th December 26

$115.00 AUD

Awarded and certified

Good Design Award, Best in Class
United Nations Fashion and Lifestyle Network
Certified B Corporation
i=Change

Featured In

The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
The Guardian logoAustralian Financial Review logoVogue Business logoThe Project logoABC logoMarie Claire logoFrankie magazine logoWho What Wear logoSeven Network logoFashion Journal logoCountry Style logoDaily Mail logoHuffPost logoMamamia logoVogue logoEvening Standard logoSmartCompany logo
  • 5 stars: 245 (88%)
  • 4 stars: 28 (10%)
  • 3 stars: 7 (3%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
This product has no reviews of its own. The merchant grouped it with related products, so the reviews shown are from across that group.
J
Jenn DeLorenzo
a very GOOD black 🖤

an amazing fit, feel and look for this ol’ gal my breasts are wonderfully supported ( and 3 years bcancer free) LOVE this bio eco ethically made!
a most ver good bra

S
Stephanie Smith
Great! Better than expected!

The only thing that could make this bra better is having the strap adjusters on the front instead of the back, so I could easily adjust it myself. The fabric is comfy and breathable, while being thick enough that I feel adequately covered at work. This is my new go-to!

C
Ciarra V.
The only bra I wear now

I wear a size 38C and this is my favorite bra!!! I really don’t like underwire but I have sizeable boobs so I can’t fully go without but this is the perfect in-between while still holding my boobs in place and making them look good. The deep v really adds to the sexiness of the bra and means I can wear it under wrap shirts. Love it, love the sustainability and can’t wait to get another one in a different color.

J
Jaime Durheim
I'm in LOVE

I love that these bras are purely zero waste! So cute and comfortable. I used the size chart and ordered a 36D. Fit is perfect. I'm never going to buy a bra elsewhere. I'm a customer for life.

K
Kavita Bhanot
The best!

I can no longer look anywhere else to buy my underwear, The Very Good Bra is true sustainable fashion! I love this bra and the fabric is so soft and comfortable!

E
Emma McNaughton
Comfy, comfy, comfy!

There's so much that's great about The Very Good Bra- production ethics, sustainability, impressive size range, promotion of body positivity and diversity- but all that aside, this bra is just so comfortable! Super soft, supportive and invisible under my clothes- happy boobies, happy planet!

Yay! You’re my first photo review, thank you so much!

M
Marta Mannenbach
Great bra

I love that it's sustainable, soft and very comfy. Wouldn't mind having more of these.

G
Gabe
Comfortable

I really like this bra. The lack of underwire is very comfy and the way the cups are sewn help it keep its shape. I do think in the future I would order a smaller band size as this one I have to lighten to the lightest setting.

T
T. West
Wisteria Bra

This is a well made bra, though the sizing wasn't easy to navigate. I am in Australia and normally a 12C size, and I bought the 34C and it's fitting just a bit on the small side. The band is a bit tight, even on the third hook option, and the cups don't sit square over breasts, they kind of pull them outwards. I've already washed it so can't return. I'm tempted to try a different size but not sure which way to go.

Hi Talia, thank you for your detailed feedback. We're glad you find the bra well made! For a better fit, you might consider trying a V for Victory bra next time? This holds the cups in the front more. Feel free to reach out if you'd like personalised help and if this one really doesn't work for you, please join pour Facebook Buy Swap and Sell Group, you'll be sure to find a buyer :-)

S
ShariLL
Beautiful color, flattering fit

This is a great alternative to a black bra for those of us who prefer color. The classic triangle cups are comfy and flattering. They provide just a tiny bit of subtle lift. I actually bought this and the matching panties to use as a natural swimwear alternative. I haven't worn it in a chlorinated pool (yet) because I suspect that will make the beautiful color fade a little since it wasn't actually designed for that. But it's a perfect plastic-free option for wearing in steam rooms and saunas. The dark color ensures it doesn't become see-through when wet, and the triangle shape makes it look like swimwear.

D
Dalia
Wisteria bra

This bra is so lovely to wear. The material feels so good and it’s a great feeling knowing that it’s all natural fibres. You really do notice the difference. The sizing doesn’t really match standard sizing but if you go by the website sizing guide you should be able to work it out!

A
Anna Robertson
You will never return to basic bras

These bras are the best! They are so comfortable, your boobs never ache at the end of the day. It feels so good knowing that they are entirely chemical free, natural fibres and all! Thank you for changing my bra life.

D
Dr. Planet
Runs large, U.S. shipping is weird

The size chart (at least for U.S. measurements) is off and needs to be updated. I followed the size chart, and it's too big, both the strap circumference and the cup size. I would size both down. Also, the U.S. shipping experience is just weird. I've never had another shipment treated this way. Normally, if a package can't be delivered because it requires a signature, they try a couple times and then leave a note on the door. I don't think they tried more than once, and they didn't leave a note, so I was just wondering where it was. The tracking number was also cryptic, and I finally went to the post office and they had it. The bra looks like it would be nice; I just wish it hadn't been such an ordeal to receive only to find it doesn't fit. At this price point, I expect better.

Hi Katie, thank you for sharing your feedback. We're sorry to hear about the sizing issues, did you use our calculator? It also helps to measure twice or get someone to help, as when we do it ourselves the tape can sag at the back where we can't see it, rather than stay parallel with the floor. This gives a bigger measurement. If it's expensive to return you can use our Facebook Buy Swap and Sell group to find a local buyer? Regarding the post, sadly we have no jurisdiction over that, once it's in the US it's in the hands of USPS and whatever the postie decides to do. Taking the tracking to the Post Office is always the best option, tracking works across all jurisdictions. Thanks for the feedback and I'm sorry this didn't work for you. Please reach out if you'd like to try again, we'd love to get this to work. Thank you 🙏🏻

C
CJ Carson
Perfect fit thanks to their help!

I ordered my bra and it took four weeks to arrive, plus I had some issues with delivery. Thank goodness I reached out to the team beforehand so they could help me pick the right size to avoid having to return. They also helped me when my local postal office wasn't sending me any updates on where the package was. It was well worth the wait because the bra fits PERFECTLY and is a beautiful color. I ordered a pair of undies too and I love them!!! Thank you!

D
Debbie
So soft!

I love the soft organic cotton and it gently supports while keeping my natural shape.

K
Kaye
Great Bras

Love my new bras! Can it get better than wearing bras that are both lovely and nontoxic?

S
Sheryl
Thank you for making this bra!

Several years ago, I developed a sensitivity to synthetic fibers. Since then, I've been stuck with wearing only cotton, linen, and rayon. Finding a bra has been next to impossible. I've been wearing only the cotton sports bra from Cottonique - which is a great, comfortable bra, but not pretty or very flattering. Then I found The Very Good Bra online! I was hesitant to order a bra that had to be shipped around the world, and no idea if it would fit. I actually thought about it for several days before I hit the purchase button. I'm so glad I did! I got the black Tencel and the peach cotton bras, and I couldn't be happier! They fit great, they're extremely comfortable, they're made well, and they don't make me itch! I 100% will buy more of these bras, and I've recommended them to others. Again, thanks so much!!

S
Sarah Hernandez

Well-fitting

F
Felicia
Beautiful bra, larger cups needed

Im so impressed with the quality of the bra itself. Its so well made. Unfortunately, I need a larger cup size. I had my Mom try it on as well. She needs a larger cup as well. I ordered the largest cup offered.
My last hope is my aunt.

S
Shack
LOVE this bra!

I'm obsessed - I may only buy these bras from now on. I'm a breastfeeding mother and it so easily pulls to the side for feeding.
Size: 34C
Two things to note: fabric is very thin so those of us with big nipples need some kind of padding-I ise reusable cotton pads.
Also, I followed the instructions for sizing and it indicated I should order a band size above what I usually buy. I received it and it was too big around. They kindly exchanged it for me, but I would suggest getting your usual size.

D
Destry Karding
Amazing Plastic Free Bra !!

The Very Good Bra company has the best organic, plastic-free bras on the market! Their website is very helpful when it comes to explaining their sizing and are also super transparent about duties and costs when shipping internationally. This bra is a must have!

A
Ann
Great bra!

I really love The Very Good Bras, I own a few of them now. I used to wear conventional sports bras and it took a few wears to get used to not being squished in all day every day, but now I think The Very Good Bras are amazing and really comfortable. Would highly recommend!

G
G.M.
Wish I found this company sooner!

This is the most comfortable bra I’ve ever worn in my life! Feels even better knowing that’s it’s completely compostable and there’s no synthetics.

A
Ann
Awesome bra

I would highly recommend - this bra is comfortable, looks cute, and is plastic free!

T
TD
Very comfy and looks good

Very comfortable, nice fit and discreet. The only thing is that sometimes I should the straps were easier (either less or on the front)
But overall sooo happy with the product, and nice to know that it's plastic-free

S
ShariLL
Comfy and Great Under a Tee

This is a good bra. It’s not as supportive as the V for Victory bra, but it’s a great color for fair-skinned girls, and it blends in nicely under light-colored t-shirts. It’s also comfortable and breathable.

E
Emilia H
With help I found the right bra

First I tried using the size guide to select the right size. Unfortunately this did not work for me. Then I tried ordering the size I normally buy and that didn't work either, it was closer than the sizing guide had suggested, but too tight around my chest and the cup size was slightly too small too. I reached out for assistance with sizing and Lucila was very helpful. The correct size ended up being one size and also one cup size up from the typical size I get.
I am really happy with the bra I have now and love what this brand is aiming for. One day soon a fabric scientist will work out how to make the pad inserts free of synthetics too and the bras will be even better. Thanks for going to so much effort to make a very good bra!

FAQ

What happens if it doesn't fit?

For bras, we recommend you reach out before buying for the first time if in any doubt. With no spandex and a longer band, our bras can feel firmer on the body and you may want to size up a band if you're on the cusp. Our fit for sleepwear is fairly standard and described in the size guide. All returns and exchanges have to be sent back at the buyer's expense. Unfortunately we cannot take international exchanges at this point but we do take returns.

Can you exchange bottoms?

Please please please try bottoms over your undies! If they don't fit, we can exchange or refund.

What are these garments made of?

All materials for each style are featured on the product pages, but a breakdown is as follows:

Our black bra is made of Australian knitted and dyed Lenzing fibre Tencel, with tree rubber and organic cotton elastic and custom made organic cotton hooks and eyes. Our sewing thread is Tencel and our labels pad printed in factory using OekoTex dyes.

Our organic cotton bras in a range of colours are made from organic cotton knitted and GOTs dyed here in Australia.

Our sleep wear is made of 100% organic cotton, knitted and organically dyed in Melbourne. Elastic is made in Austria from organic cotton and natural rubber.

Will they break down when they wash?

The great thing about quality cotton and tencel is that they wash and wear beautifully. Although derived from plants, these are premium fabrics from premium suppliers that are built to last. We always recommend a short wash at a low temperature both for maintenance, and because its kinder to the environment. We hope that you will wear the sleep T shirts day and night, to get extra wear out of one wash!

Who pays additional country-specific taxes?

The buyer is responsible for any additional taxes which are due in their country of origin when the parcel is delivered. We sell tax-free to international customers. For most countries except the UK, this isn't an issue as the threshold is high, but please check your local import/sales taxes.

How much is shipping?

We ship anywhere in Australia for a flat rate of $10, to NZ for $15, and internationally for $20 (higher for middle east). We offer worldwide freepost on orders over $250.

There is more about our shipping and returns policy at the bottom of the site.

Shipping, Exchanges and Returns

SHIPPING

All orders ship from Sydney via Australia Post domestically and Sendle or Australia Post internationally. Once shipped you will receive a tracking email. We ship via flat rate - Domestic $10 and International $20. We offer free-shipping for domestic orders over $150 and International over $200.

**Covid-19 impact - The virus continues to have significant impact on both domestic interstate and international parcels. 

Domestic Interstate parcels can take 10-14 days

International parcels can take 3-4 weeks

Feel free to reach out if you feel it's been too long and we will launch an enquiry with the appropriate carrier. If you think your parcel is lost, please contact us within 4 weeks domestically and 8 weeks internationally so we can investigate with the carrier.

July 2021 - Update on EU

Sadly, new VAT laws in the EU introduced this month mean it is no longer commercially viable to sell there :-( This makes us very sad, and we continue to monitor any developments that might make doing business with the EU still possible as a smaller company.

EXCHANGES


We are happy to exchange bras and briefs sold within Australia, please email hello@theverygoodbra.com if you need some help on the next size, otherwise just send a quick email to say it's coming and what you want, and return to:

The Very Good Bra ℅ OPS3PL
87-103 Epsom Rd,
Rosebery
NSW 2018
Australia

INTERNATIONAL EXCHANGES

We are unable to process international exchanges as post is so slow we may well have sold out of what you want before we receive yours back. Please take extra care to ensure you are buying the correct size. In the US and UK in particular, the 32/34/36/38" system doesn't align with cms! Check our size chart and reach out to Lauren our virtual bra fitter if you need extra help or a zoom fitting on hello@theverygoodbra.com

Please return for a refund to the above address and let us know it's coming to hello@theverygoodbra.com. You can also try and sell it on our Facebook Buy Swap and Sell group to minimise carbon footprint and postage costs. Many bras are finding new homes this way. If you want to get a different size, you will need to place a new order on the site.

RETURNS

To minimise carbon footprint and costs, please choose carefully and email hello@theverygoodbra.com for sizing advice or a virtual fitting.

We are happy to take returns domestically and internationally where garments arrive unworn, unwashed and in original condition, so please make sure you try before you wear. We need to receive the items back within 21 days of delivery to refund (we allow extra for international returns). Again, just email hello@theverygoodbra.com to let us know what's wrong and return the items to:

The Very Good Bra ℅ OPS3PL
87-103 Epsom Rd,
Rosebery
NSW 2018
Australia

All returns and exchanges are at the customer's own cost so please select carefully and reach out for sizing help before buying.

**We sell tax-free to international customers, but we cannot refund international sales that have been rejected on the basis of your local customs charges, so please research carefully before buying.

the very good bra has the certification B to showcase how the very good bra meet the highest standards of social and environmental impact

We made it!

In January 2022 we achieved BCorps certification, a very proud day and a major goal since launch. Read more on the blog!