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15% pre-sale discount on Black V for Victory with code BLACKV ends midnight Friday 19th July! Free postage - domestic orders over $150, International over $200. AfterPay available

woman wearing blue bra and matching boy leg briefs in Liberty paisley fabric
woman wearing blue bra and matching boy leg briefs in Liberty paisley fabric
woman wearing blue bra and matching boy leg briefs in Liberty paisley fabric
woman wearing blue bra and matching boy leg briefs in Liberty paisley fabric

Liberty Paisley bra

$99.00 AUD
Size10/32B
Item is in stockHurry! Low inventoryItem is out of stock Item is unavailable

Welcome to our first collaboration with iconic UK Liberty Fabric!

The body of this organic, liberty cotton bra is a stunning print in REACH dyes. This Paisley bra as always, has no underwires and is super soft on the body. For the first time we've inserted a front V wire which gives great separation and support across all sizes, and for those looking for pretty bras for a large bust, this one works well with larger cups. The patterned bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in these pretty non-wired bras is plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

To read more about our collaboration with Liberty Fabric on the Liberty Bra, read the blog. If you need help with your size, email us at hello@theverygoodbra.com

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.


Body Fabric - 100% organic cotton created by Liberty Fabrics, dyed with REACH dyes at their own facility in Italy

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied



Click in the link above for our size chart.

We essentially only have two styles right now, our Original Black and Vintage Peach are the same style, as are all our V for Victory and Liberty print bras (apart from nursing which has the detail on it's product page).

For those of you with larger cup sizes, I'd recommend our bras with V wires in the front - V for Victory and Liberty prints. The small front V wire offers great separation and stops anything jiggling out! We are also now starting to make these bras with two different widths of elastic so larger cup sizes can enjoy a broader 20mm strap. Our Black and Indigo V for Victory bras have these new straps.

If you find yourself on the cusp of band sizes, I'd advise you to go up a size. Without spandex and with the longer line band, our bras can feel firmer than you are used to and have less stretch. Best to size up for comfort!

If you are on the cusp of cup sizes, please know that our V for Victory and Liberty print bras have no under-cup channeling and can therefore easily accommodate more breast tissue so you might get into the smaller of two cup sizes, but if you're going for Original Black or Vintage Peach, maybe go up to the next cup.

Of course we are always happy to offer personal tailored advice, and also to exchange if we don't get it right first time.




Free shipping on domestic orders over $150 and over $200 internationally

Liberty Paisley bra

$99.00 AUD

Customer Reviews

Based on 94 reviews
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M
Michele Dyer
Cotton thankyou

I have looked for soooo long to find cotton bras as I have too many issues with all those other nasties on my skin. Does run a bit tight on band and I measured myself before ordering. The only thing is the finishing at top of triangle on underside. One not tidy as the other (picture provided). Please keep making bras with cotton in elastic, hook and eye liner and body fabric etc and I will be a customer forever. Very grateful what a wonderful company

J
Jeanne
Lovely - something a little bit special for special occasions

Very comfortable, lovely fabric & pretty pattern. I love that I've got something other than the plain colours for special occasions, even though I'm the only one who knows about it. Can't recommend the Very Good Bra enough!

D
Dawn
Great customer service

There was a problem with the discount code when ordering, which Stephanie resolved within two minutes of me reporting it. Very impressive for a Friday evening!!! I was wearing the bra less than a week later :)

It's comfortable, and easy to hand-wash with cold water and a wee bit of soap.

After a few weeks of wearing these bras, my older ones with moulded cups are beginning to feel weirdly thick against my breasts. I look forward to replacing all of them with V-for-Victory as finances permit.

A
Avila Allsop
Love love love this bra

Stephanie was so helpful online and helped me choose between a 12DD and a 12D saying that this bra with the "V" shape tends to be a bit more generous. She said I could return it if the 12D was too small. It is so soft and comfortable and really supportive and I feel like I'd love to use it as a bikini top too. I know that wouldn't be great for it but that's how much I love it. The pattern is even nicer in real life; more subtle and it looks really great. I'm going for the Liberty Pansy next. Congratulations on all your achievements with regard to aesthetics and sustainability. I wish all manufacturers would take your approach.

R
Rosemary

Love these bras! Onto my 4th x

FAQ

What is the impact of Covid 19?

Covid has caused ongoing delays to our productions since early 2020. Sadly this can be unpredictable, things are fine and then we are suddenly 2 weeks late. If you have a pre-order, we will always email if there are delays, please check your junk if you've not heard also!  

There is also a major ongoing global issue with logistics. With significantly reduced international and domestic flights happening, it is taking much longer for anything to get anywhere so please bear with us, check your tracking, and reach out if something doesn't look right.

What happens if it doesn't fit?

For bras, we recommend you reach out before buying for the first time if in any doubt. With no spandex and a longer band, our bras can feel firmer on the body and you may want to size up a band if you're on the cusp. Our fit for sleepwear is fairly standard and described in the size guide. All returns and exchanges have to be sent back at the buyer's expense. Unfortunately we cannot take international exchanges at this point but we do take returns.

Can you exchange bottoms?

Please please please try bottoms over your undies! If they don't fit, we can exchange or refund.

What are these garments made of?

All materials for each style are featured on the product pages, but a breakdown is as follows:

Our black bra is made of Australian knitted and dyed Lenzing fibre Tencel, with tree rubber and organic cotton elastic and custom made organic cotton hooks and eyes. Our sewing thread is Tencel and our labels organic cotton dyed with soy based inks, sourced from Europe as we can't find a maker here in Australia.

Our organic cotton bras in a range of colours are made from organic cotton knitted and GOTs dyed here in Australia.

Our sleep wear is made of 100% organic cotton, knitted and organically dyed in Melbourne. Elastic is Cradle to Cradle, made in Germany and compostable. 

Will they break down when they wash?

The great thing about quality cotton and tencel is that they wash and wear beautifully. Although derived from plants, these are premium fabrics from premium suppliers that are built to last. We always recommend a short wash at a low temperature both for maintenance, and because its kinder to the environment. We hope that you will wear the sleep T shirts day and night, to get extra wear out of one wash!

Who pays additional country-specific taxes?

The buyer is responsible for any additional taxes which are due in their country of origin when the parcel is delivered. We sell tax-free to international customers. For most countries except the UK, this isn't an issue as the threshold is high, but please check your local import/sales taxes.

As of late 2021 we are unable to sell and ship to the EU due to the costs of compliance there - sorry! We hope that will change, but right now, we'd have to employ a seperate accountant to do quarterly EU tax returns.

How much is shipping?

We ship anywhere in Australia for a flat rate of $10, and internationally for $20. We offer worldwide freepost on orders over $200.

There is more about our shipping and returns policy at the bottom of the site.

Shipping, Exchanges and Returns

SHIPPING

All orders ship from Sydney via Australia Post domestically and Sendle or Australia Post internationally. Once shipped you will receive a tracking email. We ship via flat rate - Domestic $10 and International $20. We offer free-shipping for domestic orders over $150 and International over $200.

**Covid-19 impact - The virus continues to have significant impact on both domestic interstate and international parcels. 

Domestic Interstate parcels can take 10-14 days

International parcels can take 3-4 weeks

Feel free to reach out if you feel it's been too long and we will launch an enquiry with the appropriate carrier. If you think your parcel is lost, please contact us within 4 weeks domestically and 8 weeks internationally so we can investigate with the carrier.

July 2021 - Update on EU

Sadly, new VAT laws in the EU introduced this month mean it is no longer commercially viable to sell there :-( This makes us very sad, and we continue to monitor any developments that might make doing business with the EU still possible as a smaller company.

EXCHANGES

We are happy to exchange bras sold within Australia, please email hello@theverygoodbra.com if you need some help on the next size, otherwise just send a quick email to say it's coming and what you want, and return to:

Avenue Co - Work - The Very Good Bra

Level 1

28 Rodborough Road

Frenchs Forest, NSW 2086

INTERNATIONAL EXCHANGES

We are unable to process international exchanges as post is so slow we may well have sold out of what you want before we receive yours back. Please take extra care to ensure you are buying the correct size. In the US and UK in particular, the 32/34/36/38" system doesn't align with cms! Check our size chart and reach out to Lauren our virtual bra fitter if you need extra help or a zoom fitting on hello@theverygoodbra.com

Please return for a refund to the above address and let us know it's coming to hello@theverygoodbra.com. You can also try and sell it on our Facebook Buy Swap and Sell group to minimise carbon footprint and postage costs. Many bras are finding new homes this way. If you want to get a different size, you will need to place a new order on the site.

RETURNS

To minimise carbon footprint and costs, please choose carefully and email hello@theverygoodbra.com for sizing advice or a virtual fitting.

We are happy to take returns domestically and internationally where garments arrive unworn, unwashed and in original condition, so please make sure you try before you wear. We need to receive the items back within 21 days of delivery to refund (we allow extra for international returns). Again, just email hello@theverygoodbra.com to let us know what's wrong and return the items to:

Avenue Co - Work - The Very Good Bra

Level 1

28 Rodborough Road

Frenchs Forest, NSW 2086

All returns and exchanges are at the customer's own cost so please select carefully and reach out for sizing help before buying.

**We sell tax-free to international customers, but we cannot refund international sales that have been rejected on the basis of your local customs charges, so please research carefully before buying.

best bras australia

We made it!

In January 2022 we achieved BCorps certification, a very proud day and a major goal since launch. Read more on the blog!

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