Liberty Pansy bra
Liberty Pansy bra
Liberty Pansy bra
Liberty Pansy bra
Liberty Pansy bra
Liberty Pansy bra
Liberty Pansy bra
Liberty Pansy bra
Liberty Pansy bra
Liberty Pansy bra
Liberty Pansy bra
Liberty Pansy bra

Liberty Pansy bra

$99.00 AUD
(Tax Free price $90.00 AUD)

Welcome to our second collaboration with iconic UK Liberty Fabric! The word Pansy derives from the latin verb Pensare - to take everything into consideration, to think! We love this, the thinking woman's bra - Pansy :-)

The body of the bra is organic cotton with a print in REACH dyes. This design is almost identical to our original Liberty bra (read reviews here), except we have removed the banding on the frame and cups to make it sit flatter and more streamlined. As ever, it has no underwires and is super soft on the body. The front V wire gives great separation and support across all sizes, and works particularly well with larger cups. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. A true plastic-free bra.

To read more about our collaboration with Liberty Fabric, read the blog. If you don't see your size, email us at hello@theverygoodbra.com

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton printed with REACH dyes in Italy by Liberty Fabrics 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 39 reviews
92%
(36)
8%
(3)
0%
(0)
0%
(0)
0%
(0)
K
Kylie
A big call - best bra ever

This bra is so comfortable. No annoying elastic on the skin around the chest - it is enclosed in the fabric. I didn’t realise how annoying that was until I had to use one of my old bras bought from a department store.
It fits slight firmer than the other bras but only marginally so.

C
Claire Mason
Pretty, practical and comfortable

I love this, my second bra from this website. I have always been a fan of Liberty fabric and how nice to know it is also compostible. For my first purchase I used the size chart but I found it a bit tight around my chest. I went up a size (but down a cup-size as recommended on the website, so from 34C to 36B) this time and it is more comfortable. So if you are close to the top end of the sizing chart and you don't like things to be tight, I recommend going up a size - I'm still using the outer bra-clips on the larger size which gives me the potential to make it tighter if the fabric does stretch a bit.

J
Jenifer North
Go bigger?

As with others I have bought from you, very comfortable generally but just wish you went up to F cup size to stop my boobs falling out whenever I bend down!

hopefully this year

j
janette durand
Pansy bra

So comfortable and fits true to size. I know that my carbon footprint is diminished as a result of purchasing this type of product. Great homemade product.

S
Sophia
Beautiful fit and feel

A beautiful feel and wonderful support. A really lovely garment that works!

123

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Our best-selling bra in our newest colour, beautiful Indigo! We are also making Indigo with our new, softer web elastic strapping, in 2 widths - 11mm for smaller sizes and 20mm for larger ones. We've custom made this strapping with more rubber than in our latest black V for Victory bras, to make a firmer stretch.

This The body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra in the bands as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size or need sizing help, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

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89%
(8)
11%
(1)
0%
(0)
0%
(0)
0%
(0)
K
Kylie
Really comfortable

The bra is really comfortable. In the warmer weather, the bra is so much more comfortable than the synthetic bras. The V for Victory bra are a great improvement over the original bras.

A
Angela O’Brien
Would purchase again

Well made and comfortable. I am a first time buyer and will purchase again.

S
Stacy Underhill
VV

It's very comfortable for a bra, I was a bit skeptical on the lack of lining but so far no bad nipping out.

S
Susan Hoult
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Loving it! The style is good and it’s very comfortable in a new way. It’s my first purchase and if it wears well I will definitely stay with the company. Really like the wide straps.

lovely review, thank you!

J
J.M.
Lives up to the name

I love the Very Good Bra. Comfortable, flattering and good for the world. As each old bra wears out I replace it with one of these. PS love the indigo colour 🙂

12
V for Victory Bra - NEW - Black Tencel
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We've used our original, launch tencel in our best-selling recent V for Victory bra style to create the ultimate everyday Very Good Bra!

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. 

This underwire-free bra is super soft on the body, but its small front V wire offers shape, support and separation. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex.

For this production we are using a new, softer webbing elastic in the same materials and from the same supplier, but specifically designed for bra straps! We have also created two new strap widths. Straps are 11mm wide in size 30/8-34/12 A to C cups and 36/14 A and B cups, all other sizes have our new wide 20mm width straps. Whilst 20mm may sound wide the straps look great and are wonderfully retro!

Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.


We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 34 reviews
79%
(27)
9%
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3%
(1)
3%
(1)
6%
(2)
E
Erica Periard
Love it!

So far I’m loving these bras. They’re super comfortable and provide just the right amount of support for my 34C size. They are true to size with size chart. Thank you!

I
I.
Fabulous!

I have just unwrapped and tried my 2 new V for Victory bras. They are so comfortable and fit my large bust (38E) really well with good support no less! I will definitely be able to wear them to work without 'bouncing' much. I could have done with a little bit bigger underband but that's ok as I have a band 'extender' that I can use. I am so sick of underwire and at the feel of the elastic band as it gets old then having to throw in the bin.
I am also very pleased to be able to support such and amazing business. It is so impressive that you have stuck to your principals and persevered to make such a lovely environmentally friendly product and filled a gap that needed filling. Thank you!

lovely feedback, thank you

L
Lyb
Very comfy

Very comfy and a great fit - no tags or items poking out that would cause irritation (a massive bonus). The fabric feels really nice on the skin and the fit is superb, I feel supported and comfortable wearing this bra (and my partner thinks it looks pretty good, too!).

Great service and support from Stephanie too - I love the ethos of this company.

A
Angela O’Brien
In love

I love my new bra so much. This is my first purchase from The very good bra company and I love it. Comfortable, well made and compostable. I will continue to buy from this company.

J
Johanna Bidwell
Comfy and great fit

Compared to my other vcb's this one stretches a bit more at the band so might consider going diwn a band size next time. Still v comfy though. Love the wider straps! And they've kept their shape unlike my other straps which have become pretty wrinkled (was a 38C, now a D). Would love if you could do this same style in a pale colour for under light tees!

Thanks so much! We're going to try Hazel with these new straps next year :-)

123
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Whilst this bra uses the same pattern and fit of our Original Black bras, the body is made in premium organic cotton, knitted and GOTs dyed here in Australia. 

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We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

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Customer Reviews

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S
Simone Miller
Perfect

Feels great, looks great, and I feel good to have saved one less bra from landfill. Thanks for such a wonderful product 💛

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Kat
Comfortable and perfect fit but just too thin

This bra fits me so comfortably well. The only thing I would have wanted is a sewn padded version because with this one my nipples show so I have to wear dark/thicker clothes. But I understand this brand is non-plastic so I wish a non-plastic alternative can be made. I still have the old braswithoutwires and love wearing them to this day. I bought 2 (the other is the victory bra) and I am not sure if I would buy again as they're too thin for my liking. Saying that the quality and fit are perfect.

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Margaret Helm
The Very Good Bra

I really like the bra, a great fit in the cup. I’m hoping it will stretch a little across my back as it’s very tight.

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Jo-Ann
At last a healthy bra!

If we have to wear bra’s well this is the one for me. I have been looking for cotton bras for a long time, never expecting to find an organic cotton at that. What would be great is to have organic bra pads to slip into the bra. But no complaints here.

E
E.L.
So pretty

Beautiful pink, great support, and hand washes beautifully. The cup has a little less coverage than I was used to, but after a wear, I found it to be a great fit. Sizing advice from TVGB team was invaluable. I will be a repeat customer!

123
The Very Good Bra Black
The Very Good Bra Black
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wire-free-zero-waste-bra
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wire-free-zero-waste-bra
The Very Good Bra Black
The Very Good Bra Black

The Very Good Bra Black

$95.00 AUD
(Tax Free price $86.36 AUD)

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.

This wire-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex. Straps in all sizes are 13mm width.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

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Customer Reviews

Based on 56 reviews
73%
(41)
14%
(8)
5%
(3)
5%
(3)
2%
(1)
C
Ciarra V.
The only bra I wear now

I wear a size 38C and this is my favorite bra!!! I really don’t like underwire but I have sizeable boobs so I can’t fully go without but this is the perfect in-between while still holding my boobs in place and making them look good. The deep v really adds to the sexiness of the bra and means I can wear it under wrap shirts. Love it, love the sustainability and can’t wait to get another one in a different color.

User picture User picture
M
M.
Most comfortable

This is the most comfortable bra and feels similar to a bralette but with better shape and support. I do not have to immediately take it off at the end of the day as I typically would with other bras. I bought my usual size (16A) and it fit me the same as other brands do. I highly recommend for others that are small chested.

R
Reg C
Black bra review

Very happy with my new black bra. Soft and very comfortable and enough support for everyday wear. I was in-between sizes with the last The Good Bra being a 10d. This time I opted for 12c and it's great too. Will buy more in the future.

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Mary Ewell
Good but not great for larger cups

I am a 34-36DDD or E or in AUS 12E. This bra is cut too low and my breasts end up almost falling out, especially if I need to bend over. The material and the band is great and the band. I typically have issues with bands being too big - this on wasn't. I was even able to only use the 2nd to last hook for a good fit. I will make a few adjustments to the front to make it wearable. But, if you are large chested, go for the V for Victory bra - from a quick try on - this is more suited for large breasted women.

Hi Mary, sorry to hear your issues and I have written to you privately. The sizes you quote above are very different to what you purchased? I agree the V bras are better for larger cups. Check my email for next suggestions including selling any that don't work on our Facebook Buy Swap and Sell site to find a local buyer.

A
Alexandra
Perfect size, take 2

I shared my bust measurements and it was agreed I should order a 10A, though I'm normally a 10B. Turns out, I needed a 12A. A little bit frustrating, but now that I have the 12A, I really appreciate how well the bra is made, and all the thinking that has gone into each element: the straps, the stitching, etc. Within ethical brands I've probably been slow to come to VGB because of the price, but I've probably spent money on bras that aren't going to be the same value for money. I'm really looking forward to life with my Very Good Bra!

123
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra

Liberty Paisley bra

$99.00 AUD
(Tax Free price $90.00 AUD)

Welcome to our first collaboration with iconic UK Liberty Fabric!

The body of the bra is organic cotton with a print in REACH dyes. This new design for us, as always, has no underwires and is super soft on the body. For the first time we've inserted a front V wire which gives great separation and support across all sizes, and works particularly well with larger cups. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

To read more about our collaboration with Liberty Fabric, read the blog. If you need help with your size, email us at hello@theverygoodbra.com

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 73 reviews
88%
(64)
11%
(8)
1%
(1)
0%
(0)
0%
(0)
A
Avila Allsop
Love love love this bra

Stephanie was so helpful online and helped me choose between a 12DD and a 12D saying that this bra with the "V" shape tends to be a bit more generous. She said I could return it if the 12D was too small. It is so soft and comfortable and really supportive and I feel like I'd love to use it as a bikini top too. I know that wouldn't be great for it but that's how much I love it. The pattern is even nicer in real life; more subtle and it looks really great. I'm going for the Liberty Pansy next. Congratulations on all your achievements with regard to aesthetics and sustainability. I wish all manufacturers would take your approach.

J
Jessica
My favorite

I normally wear a padded bra but this time was looking for organic. I found VG bra and so glad I did! At first I was worried when I didn’t see the padding but after I tried on I didn’t want to take off! So comfortable and supportive! Same with the Big Knickers. My only regret is that I didn’t buy more.. but I will! And I can’t wait to try the sleep and loungewear. Thank you The Very Good Bra!

A
Aisha Hanley
Amazing!

This bra is awesome and comfy, but still feels supportive. There was a mistake with my order and the team are literally amazing went above and beyond to fix it for me. Like they state they run a little smaller so deffs size up if you want that looser fit!

P
Pauline Lowe
A very good bra

Lovely fabric and print
Very flattering and comfortable
Gives a nice uplifting shape without wires🌸🦋

N
Natalie Lauritsen
Very pretty bra

The Liberty bra is very pretty and very comfortable. I do find that the band is a bit too wide and it doesn't stay flat, but the slight bunching up does not effect the comfort

123
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