The Very Good Bra is zero post-consumer waste and comes in proper bra sizes. Everything, from the tree rubber and organic cotton elastic, custom-made organic cotton Hooks and Eyes, tencel sewing thread and organic cotton and soy ink labels are designed to break down in nature at end-of-life and leave no trace. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.
This wire-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex.
We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.