V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel

V for Victory Bra - Hazel

Regular price
$89.99 AUD
(Tax Free price $81.81 AUD)

Welcome to our new bra style!

Based on the great reviews we got on our new Liberty Bra design, the body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 32 reviews
Didn't work for me

Because this bra is sold in cup sizes I mistakenly thought the cups would have some soft molding to give me shape. They don't, and the seams are visible under some of my work shirts. Not the right bra for workwear, for me.

Annterese Reid
Comfort finally

Where have you been all my life !!! It’s true love my bras and pants from the very good bra. Thank you

Love this bra - 12DD

Really happy with my new bra. The wire V at the front provides good support but is comfortable and doesn't dig in at all. It looks great too! Thanks TVGB :-)

Natasha Amos
Beautiful, comfortable and ethical!

I am slowly replacing all my underwear with The Very Good Bra! Everything is so comfortable and well made. A couple of small faults I've had in the past are that the straps become twisted over time, but I'm hoping the new, thicker straps will solve this problem. Also, in one of my bras, the metal "V" at the front is slipping out of the stitching. I'm planning on fixing it, but thought it would be a good idea to flag it as an issue. Overall though, so happy with this company, especially for bigger boobs!

thanks for your feedback and kind words Natasha. I hope the new straps work well for you. We've had very few Vs breaking their casings, if you can please send me a photo I will forward it to my factory to ensure they pay extra attention here. Thanks again!

Megan Williams-Jones

It was a bit tricky getting the right fit but the online assistance was fabulous and this was followed up by amazing customer service. The bra is lovely and soft, and I can see myself wearing this to death.
Well done TVGB. It's rare to find such great customer service and so quickly online.