V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel

V for Victory Bra - Hazel

Regular price
$89.99 AUD
(Tax Free price $81.81 AUD)

Welcome to our new bra style!

Based on the great reviews we got on our new Liberty Bra design, the body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 27 reviews
Becky Spain
Best bra ever

Most comfortable, flattering bra I own. I've been wearing it everyday since I bought it! The fact that it's good for the planet also is the cat's pyjamas! A very good bra indeed!

Love the color

I bought this for the color which seemed good to wear under sheer things (for my medium-light skin tone) and it is, but it's also just a pretty color. I don't have much to say about the V for Victory style vs. the original Very Good style for my 34B figure - I love them both the same! I'll be interested to see how the cotton vs. the tencel holds up over the long run.

Olivia C
No victory for me :(

I had a feeling this would not be ideal - my bust is just within the size limits offered - but it just doesn't fit me very well.
The bra can be encouraged to sit nicely intially but doesn't stay that way for long and I end up with bulging in the centre. I find the band also rides up

The fabric is otherwise lovely, very nice on the skin. Could be bust size related but unfortunately the straps feel very thin and uncomfortable on the shoulders. Even without stretch i feel thicker straps would make a big improvement

I love the sustainability though and no regrets about giving it a go. Might try to alter it myself even
Fingers crossed for the next design! Love what you are doing but unfortunately just didn't work for my body

Hi Olivia. Sorry to hear this and that it didn't work for you, but thanks for your kind words on the brand and what we are trying to do. It's possibly another cup size up might work better? Also, I'm delighted to say we are launching bras with new wider straps later this month, watch this space!

Gail Braithwaite

This bra is a perfect size and very comfortable.

Great 100% cotton Bra

very supportive for big sizes and so comfortable too