Welcome to our new bra style!
Based on the great reviews we got on our new Liberty Bra design, the body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.
Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace.
You can read reviews on this style here.
If you don't see your size, email us at email@example.com.
We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.
I have had my V for Victory bra for a couple of months now and am very happy with it. When I first wore it, straight out of the packet, I ended up with one sore spot on my back from the small folded bit of elastic at the back of the strap. However after its first wash, that pain never happened again and it has been my favourite ever since. I am a medium sized cup and this bra has provided great support (I can happily jog/trot while wearing it), it's comfy and soft to the touch. I will definitely be buying another one.
Whilst the bra is soft and comfortable across the body, the straps really let it down. Too thin and not soft or comfortable to wear. Wider softer straps would be better.
Thank you for designing such a comfortable bra with no underwire. The design is the best - I have the V for victory and the original design and I love wearing them. The colour is beautiful in the V for Victory bra and I am sure I will be back to purchase another one or two in the future. The bonus is that the bra is compostable at the end of its lifespan, I love this bra very much!
Thanks so much, so happy you love them!
With the new victory bra I took the company's good advice and sized up this time to allow for more comfort around the band. It fits perfectly I am relieved to say as like a previous reviewer I did not take up the offer of a one-to-one consultation with the bra fitter. This bra takes sustainability to the nth degree as well as being a good fit and a great fashion statement. No-one is coming close to a similar product in Europe, so I believe that this bra's sustainability credentials make up for the air miles getting it to me in Europe.
Thrilled you love it, one day we will conquer Europe!
I love my bra! I can't believe what a perfect fit it is. It looks and feels SO good on! And for a bra without underwire, it really gives a great shape. All of the details are well thought out and you can tell care has been made in creating a quality product that will last. The thing I love the most is how soft it is to wear, while still providing support. As with all bras, the band around the bottom does stretch a little over time, but there are plenty of hooks to tighten it. I find nylon bras actually stretch out much more, the underwire just disguises it. I feel so good wearing this bra knowing it's not going to hurt mother nature when it finally wears out!
Thanks for this lovely review, I do love the shape this bra gives you :-)