V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel

V for Victory Bra - Hazel

Regular price
$89.99 AUD
(Tax Free price $81.81 AUD)

Based on the great reviews we got on our new Liberty Bra design, the body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

We are replacing this style of Hazel bra in May 2023 so stock is currently limited.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 36 reviews
Christabelle S
V for Victory Bra Hazel

I have two V for Victory bras now and they are excellent! They are a great fit - I used the sizing guides provided on the site and easily worked out my correct fit, and they give me a lovely shape. The bra is also really comfortable. The hazel colour is perfect for wearing under everything especially if you don't want your bra to be noticeable, for example under a sheer or semi-transparent top. I especially love that each bra cares for our precious environment. I am a full convert to this brand.

Best ethical bra

I’ve been trying to update my wardrobe with more ethical products as clothing wears out. I’ve researched a few ethical and sustainable bra companies, many are also B corp certified but had not found one that was a combination of comfortable and supportive until trying The Very Good Bra. Most others I felt were just glorified sports bras. Found my new bra company and will definitely recommend to friends and purchase more in the future.

Love my bra

I love my bra, fits well, like the support & like the feel & that's sustainable. My second bra purchase.

Christina B.
Very comfortable, pretty color

The material is soft and the fit and style is very comfortable. A good bra for me is one I don't think about or notice, and that is the case with my first Very Good Bra. I was looking for a natural fabric bra with no underwires. Very hard to find. Thank you!

Didn't work for me

Because this bra is sold in cup sizes I mistakenly thought the cups would have some soft molding to give me shape. They don't, and the seams are visible under some of my work shirts. Not the right bra for workwear, for me.

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