V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel

V for Victory Bra - Hazel

$89.99 AUD
(Tax Free price $81.81 AUD)

Welcome to our new bra style!

Based on the great reviews we got on our new Liberty Bra design, the body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 32 reviews
81%
(26)
16%
(5)
0%
(0)
3%
(1)
0%
(0)
A
A.J.
Didn't work for me

Because this bra is sold in cup sizes I mistakenly thought the cups would have some soft molding to give me shape. They don't, and the seams are visible under some of my work shirts. Not the right bra for workwear, for me.

A
Annterese Reid
Comfort finally

Where have you been all my life !!! It’s true love my bras and pants from the very good bra. Thank you

D
Dani
Love this bra - 12DD

Really happy with my new bra. The wire V at the front provides good support but is comfortable and doesn't dig in at all. It looks great too! Thanks TVGB :-)

N
Natasha Amos
Beautiful, comfortable and ethical!

I am slowly replacing all my underwear with The Very Good Bra! Everything is so comfortable and well made. A couple of small faults I've had in the past are that the straps become twisted over time, but I'm hoping the new, thicker straps will solve this problem. Also, in one of my bras, the metal "V" at the front is slipping out of the stitching. I'm planning on fixing it, but thought it would be a good idea to flag it as an issue. Overall though, so happy with this company, especially for bigger boobs!

thanks for your feedback and kind words Natasha. I hope the new straps work well for you. We've had very few Vs breaking their casings, if you can please send me a photo I will forward it to my factory to ensure they pay extra attention here. Thanks again!

M
Megan Williams-Jones
GREAT SERVICE

It was a bit tricky getting the right fit but the online assistance was fabulous and this was followed up by amazing customer service. The bra is lovely and soft, and I can see myself wearing this to death.
Well done TVGB. It's rare to find such great customer service and so quickly online.
Thankyou

123

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$99.00 AUD
(Tax Free price $90.00 AUD)

We've used our original, launch tencel in our best-selling recent V for Victory bra style to create the ultimate everyday Very Good Bra!

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. 

This underwire-free bra is super soft on the body, but its small front V wire offers shape, support and separation. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex.

For this production we are using a new, softer webbing elastic in the same materials and from the same supplier, but specifically designed for bra straps! We have also created two new strap widths. Straps are 11mm wide in size 30/8-34/12 A to C cups and 36/14 A and B cups, all other sizes have our new wide 20mm width straps. Whilst 20mm may sound wide the straps look great and are wonderfully retro!

Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.


We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 25 reviews
84%
(21)
8%
(2)
0%
(0)
4%
(1)
4%
(1)
S
Sandra Light
No support

I’m so disappointed that the bra has very little support and no padding so my nipples still stick out

Hi Sandra, I’m sorry for your disappointment. We’ve yet to find a 100% compostable padding that doesn’t shrink multiple times, although I’m always looking and may have found something just this week

S
Sandie Elsom
Most comfortable bra I've ever bought

I'm a 14DD and I find The Very Good Bras to be a perfect fit. The V for Victory gives a good coverage with no bits cutting in anywhere. This is my third VGB and won't be my last.

J
Jenny Rowlands

Very comfortable. I’ve been spoilt! Can’t wear any other brand.

P
Penelope Brook
Very Comfortable Fit

The fabric is soft, the fit is good and is comfortable all day. I'm happy with the purchase

F
Fiona
Happy with purchase

This is my fourth V For victory bra, but the first tencel version with the wider straps. I like the wider straps, and the tencel is so lovely and soft to wear, although I did notice that the softer fabric doesn't seem to hold you in for as much shape as the cotton version as it has a bit more 'give' in it. Love these bras though!

123
V for Victory Bra - Grey Marl
V for Victory Bra - Grey Marl
V for Victory Bra - Grey Marl
V for Victory Bra - Grey Marl
V for Victory Bra - Grey Marl
V for Victory Bra - Grey Marl
V for Victory Bra - Grey Marl
V for Victory Bra - Grey Marl
V for Victory Bra - Grey Marl
V for Victory Bra - Grey Marl

V for Victory Bra - Grey Marl

$89.99 AUD
(Tax Free price $81.81 AUD)

The body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in band size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size or need help selecting, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Customer Reviews

Based on 8 reviews
88%
(7)
0%
(0)
0%
(0)
0%
(0)
13%
(1)
E
Elizabeth White
Not a good fit

For me this bra did not fit very close to the sizing chart and sizes I was recommended. I did however have the black bra (in the same size) and it fit.

Hi Elizabeth, I'm sorry your bra didn't fit. We are happy to take returns, or you can try and sell on our Facebook Buy Swap and Sell group if the bra is worn?

M
Mary C
Comfy As

I love the The Very Good Bra so much, that I brought three different ones! I made sure I purchased the correct bra for me using the Size and Fit configurations, so that I did not get a bra that did not fit me correctly. The material is comfy and feels lovely. All my old bras, the straps always fell off my shoulders, but with The Very Good Bra, it certainly did not, so I am very happy! It also washes well. Love them! Well done!

K
Karen C
Great for my "big" girls

Love these bras - this is my 4th! So comfortable to wear, and the E cup houses my FF boobs perfectly. Never going back to underwires :)

E
Erin Williams
Most comfortable supporting bra ever owned

I love the V bras - comfortable, supporting and sustainable. I am at the biggest size in the very good bras, but still find them uplifting and firm enough to keep things in place while still being soft and comfy all day.

J
Jodie Munro

This is the second of it's kind in my wardrobe so you know I'm a fan. Absolutely love the feel, support and comfort from these bras.

12
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage
V for Victory Bra - Sage

V for Victory Bra - Sage

$89.99 AUD
(Tax Free price $81.81 AUD)

The body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra in the bands as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size or need sizing help, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Customer Reviews

Based on 13 reviews
85%
(11)
8%
(1)
0%
(0)
8%
(1)
0%
(0)
B
Bronwyn
comfortable and stylish

I already own some of the original very good bras, but have found the V for victory ones even more comfortable and easy to wear. I also love the colour. Thank you!

A
Ann
Great bra for anyone slightly bigger than me.

I absolutely love the Very Good Bra products. I love to wear them and I love to support Stephanie's efforts. The tencel black and vintage peach bras come in one size smaller and it looks like at least the black ones are being phased out, so I decided to try exactly one size larger in the V for Victory style and it's just too big. I'll donate them to good homes and hope that at least one style with my size remains available. The bras are beautiful and I'd highly recommend them to anyone larger than me. In the meantime, I'm sticking up on small sizes so I can wear these and tell people about them for years to come as all of mine are going strong after extensive use. Thanks so much, Stephanie!

Thanks for this Ann, Black and Peach will always be continued in the old style. They are our best-sellers although customers since have loved the newer V bras. We are working on a new style and sizing down to AA for hopefully later this year. Thanks for your feedback

S
SueC
Beautiful Colour and perfect fit

Great to be able to find a fully compostable bra that looks good too!

K
Karen
V bra

Finding the bra comfortable and a good fit.
Thank you

L
Lisa Wright
Victory bra Sage

Wow! It fits like a glove. I love it! I emailed to get help with the sizing, and glad I did because it is perfect. I'm so pleased that I have found a compostable bra that ticks all the boxes from packaging to the bra. I'll be shopping again at The Good Bra. 🙂🌼💫

Oh I love this review - a Sage Glove! Thanks so much :-)

123
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy
V for Victory Bra - Poppy

V for Victory Bra - Poppy

$89.99 AUD
(Tax Free price $81.81 AUD)

Welcome to our new bra style!

Based on the great reviews we got on our new Liberty Bra design, the body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Customer Reviews

Based on 34 reviews
79%
(27)
6%
(2)
15%
(5)
0%
(0)
0%
(0)
S
Sarah Masson-Forbes
The shape!

I was very exciting about what this bra would be like! The shape that it gives is amazing and it is very comfortable. I wear a 30E and so finding a good bra, let alone one with a great environmental record is not always simple! The band under the cups sometimes isn't flush against the skin for the whole day, but that would be the only minor gripe as I don't even feel it move, nor is it less comfortable. I will definitely be getting this bra again.

J
Jenny Rowlands
Love the colour

Best bra I have EVER owned. I have 4 now. Really good fit. I love it!

D
Danielle M
Poppy bra

Loved it so much I’ve ordered another one. Beautiful colour, super comfortable and fully compostable at end of life. What more could I ask for?

A
Ann
Beautiful for anyone slightly bigger than me

I absolutely love the Very Good Bra products. I love to wear them and I love to support Stephanie's efforts. The tencel black and vintage peach bras come in one size smaller and it looks like at least the black ones are being phased out, so I decided to try exactly one size larger in the V for Victory style and it's just too big. I'll donate them to good homes and hope that at least one style with my size remains available. The bras are beautiful and I'd highly recommend them to anyone larger than me. In the meantime, I'm sticking up on small sizes so I can wear these and tell people about them for years to come as all of mine are going strong after extensive use. Thanks so much, Stephanie!

Thanks for this Ann, Black and Peach will always be continued in the old style. They are our best-sellers although customers since have loved the newer V bras. We are working on a new style and sizing down to AA for hopefully later this year. Thanks for your feedback

J
Jordan
Not "Very Good Bra" --- The BEST Bra!!!

I LOVE my Very Good bras!! By far the best bras I have ever had. These are a must-have!! Perfect fit and support, so comfortable and healthy, and absolutely ethical in every way! I love everything about them!

123
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