V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel
V for Victory Bra - Hazel

V for Victory Bra - Hazel

Regular price
$89.99 AUD
(Tax Free price $81.81 AUD)

Welcome to our new bra style!

Based on the great reviews we got on our new Liberty Bra design, the body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 20 reviews
Michelle Feng
Fits well, great customer service!

I've been wanting the try The Very Good Bra for a while, and one of my old bras finally gave out! I reached out to customer service for help with sizing - I wore 30D in Aerie and they recommended 30C in their sizing. It came today and fits great. The band is a slightly on the tight side but I think it will stretch with time. Seems very high quality and the fabric is comfy. I will update my review after a while with how it wears long term...
My only complaint so far is I wish it had a light padding for the headlights... but overall I am so happy to finally find a compostable bra!

Kylie Brown
comfy, true to size

first mail order bra I've ever bought - not disappointed

Kendra S.
Comfy but unworkable for work

I love it and wear it when I can. However, the thin cotton without more shape to the front is not good in the office world because you can see an outline of nipple through my shirt. That being said, I haven’t found a sustainably made bra that has that kind of form to the front.

fav bra yet

I am constantly trying to find bras that don't allow fall-out when I bend over and this has been the best bra for that yet! In fact, it's the only bra that has enough coverage for me. Unfortunately the Vintage Peach doesn't completely cover me to my liking, but I will definitely be re-purchasing the V for Victory bra! Lightweight, comfortable and provides great shape, all well being easy on the environment and supporting a female-driven business. Wins all around!

A Good Investment

I have had my V for Victory bra for a couple of months now and am very happy with it. When I first wore it, straight out of the packet, I ended up with one sore spot on my back from the small folded bit of elastic at the back of the strap. However after its first wash, that pain never happened again and it has been my favourite ever since. I am a medium sized cup and this bra has provided great support (I can happily jog/trot while wearing it), it's comfy and soft to the touch. I will definitely be buying another one.

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