The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
wire-free-zero-waste-bra
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
wire-free-zero-waste-bra
The Very Good Bra Black
The Very Good Bra Black

The Very Good Bra Black

$95.00 AUD
(Tax Free price $86.36 AUD)

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.

This wire-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex. Straps in all sizes are 13mm width.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 54 reviews
72%
(39)
15%
(8)
6%
(3)
6%
(3)
2%
(1)
R
Reg C
Black bra review

Very happy with my new black bra. Soft and very comfortable and enough support for everyday wear. I was in-between sizes with the last The Good Bra being a 10d. This time I opted for 12c and it's great too. Will buy more in the future.

M
Mary Ewell
Good but not great for larger cups

I am a 34-36DDD or E or in AUS 12E. This bra is cut too low and my breasts end up almost falling out, especially if I need to bend over. The material and the band is great and the band. I typically have issues with bands being too big - this on wasn't. I was even able to only use the 2nd to last hook for a good fit. I will make a few adjustments to the front to make it wearable. But, if you are large chested, go for the V for Victory bra - from a quick try on - this is more suited for large breasted women.

Hi Mary, sorry to hear your issues and I have written to you privately. The sizes you quote above are very different to what you purchased? I agree the V bras are better for larger cups. Check my email for next suggestions including selling any that don't work on our Facebook Buy Swap and Sell site to find a local buyer.

A
Alexandra
Perfect size, take 2

I shared my bust measurements and it was agreed I should order a 10A, though I'm normally a 10B. Turns out, I needed a 12A. A little bit frustrating, but now that I have the 12A, I really appreciate how well the bra is made, and all the thinking that has gone into each element: the straps, the stitching, etc. Within ethical brands I've probably been slow to come to VGB because of the price, but I've probably spent money on bras that aren't going to be the same value for money. I'm really looking forward to life with my Very Good Bra!

L
Leeanne
The VGB black

I love what this company stands for and decided to take the plunge and give their bra a go. I understand the higher price tag. The bra is soft and very comfy and the size and fit pretty good, although the upper section of the cup is a little baggy on me. I’m now waiting for the peach to become available in my size!

K
Kiera Dingle
Great fit and comfortable.

Great fit and comfortable. A cup upper section could be a little smaller for me so that finish is smoother (material on this section is a little baggy on me).

123

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$99.00 AUD
(Tax Free price $90.00 AUD)

We've used our original, launch tencel in our best-selling recent V for Victory bra style to create the ultimate everyday Very Good Bra!

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. 

This underwire-free bra is super soft on the body, but its small front V wire offers shape, support and separation. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex.

For this production we are using a new, softer webbing elastic in the same materials and from the same supplier, but specifically designed for bra straps! We have also created two new strap widths. Straps are 11mm wide in size 30/8-34/12 A to C cups and 36/14 A and B cups, all other sizes have our new wide 20mm width straps. Whilst 20mm may sound wide the straps look great and are wonderfully retro!

Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.


We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 32 reviews
78%
(25)
9%
(3)
3%
(1)
3%
(1)
6%
(2)
L
Lyb
Very comfy

Very comfy and a great fit - no tags or items poking out that would cause irritation (a massive bonus). The fabric feels really nice on the skin and the fit is superb, I feel supported and comfortable wearing this bra (and my partner thinks it looks pretty good, too!).

Great service and support from Stephanie too - I love the ethos of this company.

A
Angela O’Brien
In love

I love my new bra so much. This is my first purchase from The very good bra company and I love it. Comfortable, well made and compostable. I will continue to buy from this company.

J
Johanna Bidwell
Comfy and great fit

Compared to my other vcb's this one stretches a bit more at the band so might consider going diwn a band size next time. Still v comfy though. Love the wider straps! And they've kept their shape unlike my other straps which have become pretty wrinkled (was a 38C, now a D). Would love if you could do this same style in a pale colour for under light tees!

Thanks so much! We're going to try Hazel with these new straps next year :-)

K
Kiera Dingle
Not a good fit for an A cup

Not a good fit for an A cup.

So sorry to hear this didn't suit you. We will continue to make some bras without the V wires for the A cups.

T
T.
Strap issue

I want to love this bra…I’ve only had it for 3 weeks and unfortunately one of the straps snapped off the other morning. I’ve only worn it a few times a week since receiving and wouldn’t think the straps would so easily break from minimal short term wear. It could possibly be an isolated incident with the stitching but it’s a huge bummer to spend the amount of money for something that I have worn very little. Other than the strap the bra is very comfortable and provides the support and separation I need without the uncomfortable underwire as to why I give 3 stars.

Hi Taylor, so sorry to hear this, we had some issues with our last production as our factory worked with our new elastic for the first time. We can replace or mend so I will email you now! thanks

123
The Very Good Undies - 3 Pack of Black
The Very Good Undies - 3 Pack of Black
The Very Good Undies - 3 Pack of Black
The Very Good Undies - 3 Pack of Black
The Very Good Undies - 3 Pack of Black
The Very Good Undies - 3 Pack of Black
The Very Good Undies - 3 Pack of Black
The Very Good Undies - 3 Pack of Black
The Very Good Undies - 3 Pack of Black
The Very Good Undies - 3 Pack of Black

The Very Good Undies - 3 Pack of Black

$90.00 AUD
(Tax Free price $81.82 AUD)

A 3 pack of everyday undies in black to gift yourself or a friend who cares about the evils of landfill. Made in premium Lenzing Tencel, knitted and GOTs dyed here in Australia, the elastic and sewing threads are Cradle 2 Cradle gold certified, and the labelling is pad-print using OEKO TEX inks . All of these components are chosen for their ability to break down in nature at end-of-life and leave no trace. These briefs match our original The Very Good Bra in black tencel.

Our classic boy-leg brief has elastic only in the waist to give you maximum comfort and breathability, with no VPL. (Note - customer feedback tells us these briefs aren't best for days you are wearing a pad because legs aren't elasticated). These briefs contain no spandex to keep them fully compostable, and so have a looser fit. If you're on the cusp of sizes, buy a size down. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

 

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Cradle to Cradle Gold certified elastic from Inogema in Germany

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Customer Reviews

Based on 9 reviews
67%
(6)
11%
(1)
22%
(2)
0%
(0)
0%
(0)
L
Len
Most comfortable undies ever

Fell in love with the Go Slower Pants so when a couple of my other undies reached end of life thought I'd give these a go. They’re wonderful - so good that I got a second pack of 3! Made with the super-softest fabric - they feel quite luxurious on. And quite a sexy cut. And they're compostable! Love them.

K
Karen C
Comfy and fab!

Just perfect :)

M
Madeleine Dignam
Super comfy

These are super soft and comfortable and even though I thought they might rise up they don’t. Love them

K
Kavita Bhanot
Amazing!

I have never worn such incredibly comfortable undies! I really prefer the looser/freer fit with no spandex. The Very Good Bra's attention to sustainability blows me away! I want to keep shopping here!

User picture
J
J
Love!

Thank you for making sustainable underwear! They are true to size - I bought my usual size XS - they have a looser fit than underwear you get elsewhere, but not to worry, they don't ride down or up. Although they are thinner than my other cotton underwear, I will be buying more of these once I retire my old ones. And no VPL, omg! Please make them in hipster and brazilian too!

12
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$45.00 AUD
(Tax Free price $40.91 AUD)

A new style for us based on your positive feedback on our organic cotton Big Knickers. With good coverage all over, these briefs, unlike our others, also have soft leg elastic to hold them close.

  • Made in premium Lenzing tencel, knitted and GOTs dyed in Australia
  • Elastic is Cradle to Cradle Gold certified Vinatur
  • Sewing thread is  100% tencel

As well as being bang on trend, as ever, this brief is zero post-consumer waste. Every component from the elastic, sewing thread, and the tencel base fabric are designed to break down in nature at end-of-life and leave no trace. These briefs contain no spandex in order to keep them fully compostable.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Cradle to Cradle Gold certified elastic from Inogema in Germany

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Customer Reviews

Based on 2 reviews
100%
(2)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
B
Bonnie
Comfortable

Have worn this twice and it's so far so good, comfortable fit

G
Genevieve S
Comfy and flattering, will buy more

Comfy and flattering. They don't come up as high on me as they do on the models (I am 5'8" so medium tall) and I wish they did. Maybe I'll try a size up next time. But they're still good! Definitely an improvement on the original Very Good Undies. If the durability is as good as my VG Bras, I will definitely buy more of these in the future.

Next: V for Victory Bra - NEW - Black Tencel
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