V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel

V for Victory Bra - NEW - Black Tencel

Regular price
$99.00 AUD
(Tax Free price $90.00 AUD)

We've used our original, launch tencel in our best-selling recent V for Victory bra style to create the ultimate everyday Very Good Bra!

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. 

This underwire-free bra is super soft on the body, but its small front V wire offers shape, support and separation. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex.

For this production we are using a new, softer webbing elastic in the same materials and from the same supplier, but specifically designed for bra straps! We have also created two new strap widths. Straps are 11mm wide in size 30/8-34/12 A to C cups and 36/14 A and B cups, all other sizes have our new wide 20mm width straps. Whilst 20mm may sound wide the straps look great and are wonderfully retro!

Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 34 reviews
Erica Periard
Love it!

So far I’m loving these bras. They’re super comfortable and provide just the right amount of support for my 34C size. They are true to size with size chart. Thank you!


I have just unwrapped and tried my 2 new V for Victory bras. They are so comfortable and fit my large bust (38E) really well with good support no less! I will definitely be able to wear them to work without 'bouncing' much. I could have done with a little bit bigger underband but that's ok as I have a band 'extender' that I can use. I am so sick of underwire and at the feel of the elastic band as it gets old then having to throw in the bin.
I am also very pleased to be able to support such and amazing business. It is so impressive that you have stuck to your principals and persevered to make such a lovely environmentally friendly product and filled a gap that needed filling. Thank you!

lovely feedback, thank you

Very comfy

Very comfy and a great fit - no tags or items poking out that would cause irritation (a massive bonus). The fabric feels really nice on the skin and the fit is superb, I feel supported and comfortable wearing this bra (and my partner thinks it looks pretty good, too!).

Great service and support from Stephanie too - I love the ethos of this company.

Angela O’Brien
In love

I love my new bra so much. This is my first purchase from The very good bra company and I love it. Comfortable, well made and compostable. I will continue to buy from this company.

Johanna Bidwell
Comfy and great fit

Compared to my other vcb's this one stretches a bit more at the band so might consider going diwn a band size next time. Still v comfy though. Love the wider straps! And they've kept their shape unlike my other straps which have become pretty wrinkled (was a 38C, now a D). Would love if you could do this same style in a pale colour for under light tees!

Thanks so much! We're going to try Hazel with these new straps next year :-)

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