The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
wire-free-zero-waste-bra
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
wire-free-zero-waste-bra
The Very Good Bra Black
The Very Good Bra Black

The Very Good Bra Black

$95.00 AUD
(Tax Free price $86.36 AUD)

** New stock arriving February 22 for Out of Stock sizes, click here to pre-order  if your size is out of stock**

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.

This wire-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex. Straps in all sizes are 13mm width.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 37 reviews
76%
(28)
14%
(5)
5%
(2)
3%
(1)
3%
(1)
G
Genevieve
Still love it but miss the gold hardware

I bought my first Very Good bras almost 2 years ago. Those ones are holding up well and I came back for more because I love them so much. Perfect combination of form and function. I wear a 34B and they work for me with any top and for yoga and hiking. The fit and quality have not changed in the newer bras.

My only disappointment is that my older black Very Good Bra has gold-colored hardware, which I liked, whereas the new ones have plain steel hardware. It's a minor difference but it makes me think of like a motorcycle look or just looks more utilitarian whereas the gold is subtly glam. I guess a different bra would have black hardware? But I'm definitely glad it's not coated in something nonbiodegradable for color.

J
Jutta
Comfy bra, but for me, not quite enough support

I love that this bra is compostable and that the developer is making a stand on the environmental impacts of fast fashion. Bravo! For this and the friendly and quick service I give 5 stars! However, while the bra is comfy and super ethical, it does not give me enough support. I am at the large end of the size range, perhaps this is why. Just something to consider if you are big busted.

T
Tu Van Nguyen
Amazing fit and Comfort

I bought the same size as my standard bras (36C) and really glad to see they're true to fit. They're very comfortable and provide decent nipple cover. I'd even wear them as a sports bra because the support is pretty good too. The only thing is that the band is not as elastic as the ones on standard bras, which could be an issue for women with fluctuating weight.

S
Suzanne
Best bra in all of time and space and beyond!

So comfortable all day long and into the night. No scratchy bits. No pokey bits. I love these bras to bits!! :)

M
Melissa Oltersdorf
Love it

So comfortable

123

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$99.00 AUD
(Tax Free price $90.00 AUD)

**Available for pre-sale with a 10% discount which applies automatically at checkout, until Sunday 23rd Jan 22**

We've used our original, launch tencel in our best-selling recent V for Victory bra style to create the ultimate everyday Very Good Bra!

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. 

This underwire-free bra is super soft on the body, but its small front V wire offers shape, support and separation. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex.

For this production we are using a new, softer webbing elastic in the same materials and from the same supplier, but specifically designed for bra straps! We have also created two new strap widths. Straps are 11mm wide in size 30/8-34/12 A to C cups and 36/14 A and B cups, all other sizes have our new wide 20mm width straps. Whilst 20mm may sound wide the straps look great and are wonderfully retro!

Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.


We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

No reviews yet
0%
(0)
0%
(0)
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Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra

Vintage Peach Bra

$88.00 AUD
(Tax Free price $80.00 AUD)

Whilst this bra uses the same pattern and fit of our previous bras, the body is made in premium organic cotton, knitted and GOTs dyed here in Australia. 

Everything in this bra, from the elastic, tencel sewing thread, organic cotton and soy ink labels and custom-made hook and eye pieces, is designed to break down in nature at end-of-life and leave no trace. 

This wire-free, plastic-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. It also has a half cup liner in this weave to give it more support where needed. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 53 reviews
85%
(45)
13%
(7)
2%
(1)
0%
(0)
0%
(0)
V
Virginia
Fabulous neutral to wear under paler summer clothes

The Vintage Peach bra was my second time purchase from The Very Good Bra, and I’m pretty confident that it won’t be my last. Like the Black and Paisley versions in my first purchase, I’m blown away by the comfort and fit of this bra. So soft, and yet supportive. And importantly, I'm super happy to have found this eco sensitive brand.

The colour of this one is very much a vintage colour, which reminds me of 1930s glamorous lingerie adverts, but it’s a great neutral colour to wear under pale linen dresses for summer.

K
Karen Statham
Exactly what I wanted

It’s soft and comfortable and perfect except for one thing. I’m actually too large for your bras - the cup sizes are fine but I’m a bit bigger than a 16 so I’m using extenders and it works well. Thank you for making these bras.

C
Christine Sykes
Vintage Peach Bra

Just received my vintage peach brain the mail - was a long wait due to Aus Post delays. My bra fits perfectly, it’s soft and comfortable and excellent colour for everyday wear including whites. I’ll definitely be buying another. I followed the advice from another review to use the size charts provided and, for me personally, this meant I went up from my usual size. I also love that these bras are kind to our environment. A big thank you to all the people at The Good Bra.

K
Kerry Strzina
Comfy bras which don’t cost the Earth

These bras are very comfortable, will last for years, and the bonus is that they go back to nature at the end of their ‘working life’. Ordering is easy and postage fast. This was my second order and I will definitely be a returning customer.

F
Fiona Stewart
Yes!

Didn’t really know what to expect but very hopeful. Have not been let down. Super comfy and feel supported. Only suggestion could be various strap widths… for every day I like them wider.
Has met expectations and I will be replacing all my bras with this product as needed. Would live a white or skin coloured one to go under while work shirts. Highly recommend.

123
The Very Good Bra Black - re-stock February 2022
The Very Good Bra Black - re-stock February 2022
The Very Good Bra Black - re-stock February 2022
wire-free-zero-waste-bra
The Very Good Bra Black - re-stock February 2022
The Very Good Bra Black - re-stock February 2022
The Very Good Bra Black - re-stock February 2022
The Very Good Bra Black - re-stock February 2022
The Very Good Bra Black - re-stock February 2022
wire-free-zero-waste-bra
The Very Good Bra Black - re-stock February 2022
The Very Good Bra Black - re-stock February 2022

The Very Good Bra Black - re-stock February 2022

$95.00 AUD
(Tax Free price $86.36 AUD)

If your size is out of stock, you can pre-order here for our next delivery arriving February 22 

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.

This wire-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex. Straps in all sizes are 13mm width.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

No reviews yet
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Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra

Liberty Paisley bra

$99.00 AUD
(Tax Free price $90.00 AUD)

Welcome to our first collaboration with iconic UK Liberty Fabric!

**We are out of stock many sizes but have a new, final limited release landing mid-late November 2021. If you don't see your size, click here**

The body of the bra is organic cotton with a print in REACH dyes. This new design for us, as always, has no underwires and is super soft on the body. For the first time we've inserted a front V wire which gives great separation and support across all sizes, and works particularly well with larger cups. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

To read more about our collaboration with Liberty Fabric, read the blog. If you need help with your size, email us at hello@theverygoodbra.com

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 66 reviews
88%
(58)
11%
(7)
2%
(1)
0%
(0)
0%
(0)
N
Nicole Lindsay
Great bra

I love this bra already. I like the way it brings the boobs slightly together for a bit of a lift too.

T
Tracey Davis
Game Changer

I have been exploring wire free options for around a year now. To date, nothing has provided either the comfort or support that this bra does.
I have DD to E cups and had not managed to find a bra that gives me any sort of shape that couldn't be described as anything but 'uniboob' :/
The band sits comfortably without digging in, and the little 'V' support between the cups gives lift and definition - not sure what magic makes it so, but it works!

K
Kerry Strzina
Worth every cent

So many good things to say: great fit, comfort, look, easy online purchase & delivery and above all the sense that I’m not harming the planet. Yes, the bras cost me more than if I’d purchased a ‘regular’ bra from a department store, but my GoodBras will last me many years and I’ll do no damage when I discard them to my compost. Win, win, win!

G
G.B.
So far, so great

First off, I contacted The Very Good Bra team for help with sizing and Lauren was amazing. So helpful and helped me pick the perfect fit. I started using it right away when it arrived. It’s more comfortable than I thought it would be. It’s also pretty supportive. I have large-ish breasts and don’t feel droppy or flappy while wearing it. Since it’s cotton, I also don’t get all sweaty. All pluses! And the cut of the bra works with all my necklines so far. I did notice it felt looser after a few wears but I imagine it will tighten up a little again when I wash it. The construction is high quality. The band kind of slides under my breasts a little sometimes but I honestly can’t even feel it.

N
Natasha harris
Obsessed with these bralets

These are the most beautiful bralets, so supportive and still gives your breasts a shape as opposed to a standard bralet that makes you look shapeless. Will be buying more! I am a 10DD and I bought a 10DD and it fits perfect

User picture
123
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Next: The Very Good Bra Black - re-stock February 2022