The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
wire-free-zero-waste-bra
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
wire-free-zero-waste-bra
The Very Good Bra Black
The Very Good Bra Black

The Very Good Bra Black

$95.00 AUD
(Tax Free price $86.36 AUD)

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.

This wire-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex. Straps in all sizes are 13mm width.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 45 reviews
71%
(32)
16%
(7)
4%
(2)
7%
(3)
2%
(1)
C
Customer
almost perfect

I love the business model, materials and construction amazing. Very comfortable. Best bra I have. My only issue is that I don't have enough coverage in the between breast section. When I lie on my right side my left breast pops out and vise versa. This also happens, to a lesser extent when upright. This leads to having to adjust my breasts back into the cups or be uncomfortable. I have tried two models, The Victory and The very good bra with the same results. I am still using my bras but I use them with a sports bra which helps keep my breasts where I want them and helps hide any weird bulges if my breast pop out.

A
Adeka
Disappointed

5 stars for the business, customer service & shipping. 2 stars for the bra because I can’t wear it.
Firstly, I love the concept and ideals of the bra (and the business) and that’s what motivated me to try the bra - I wouldn’t discourage others from trying because there are so few comparable options in the market and it is still a well made product.
I really struggled to pick the right size and emailed to confirm based on my measurements (which I was also unsure if I was taking correctly) and my old bra - the recommended size came out as a 16C - which is sadly too big and just poor fitting on me. I wear a size 14 clothing wise for tops etc so I probably should have known better?
I persevered to try and give it a go but the rings are also so uncomfortable and irritating for me. I’ve worn it - so I can’t really exchange it. And it was a big investment, so I can’t replace it either. I wanted to love it - but it just doesn’t fit properly. Maybe I’m a weird shape and we all know how hard it is to find a good fitting bra, but of course I am disappointed.
If there’s a place to donate for someone else to try it out, please let me know.

Hi Adeka, so sorry the size didn't work after everything. Our measurement chart works well based on customer sizing feedback but it's not 100% for everyone, we are all so different. If the bra is worn, we do have a Facebook Buy Swap and Sell group where it may go on to find a new home and return some of your investment. Thanks for trying.

C
Cath
Really comfy

Soft and comfy. Really appreciated the little help to find the right size!

C
Cara Lee
My Third Very Good Bra and Counting

It's official, The Very Good Bra is now the only brand I'll buy. I always can use at least one dark bra for under dark clothes, and this black one is pretty and comfortable as I trusted it would be. I don't wear bras as often as I used to - but I always need a few, and The Very Good Bra is my bra of choice because it's the healthy option for my breasts, my skin, and the environment - that it looks and feels good is a bonus. I wish all sustainable products were this 100% sustainably made and packaged.

A
Annterese Reid
Comfort

How lovely to find a underwear that is beautiful to look at , comfortable to wear and friendly to the environment as well ! And packs down for travel too. Love my new bra x

123

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(Tax Free price $81.81 AUD)

Available for pre-sale now for delivery July 22

 

Your support of our pre-sales helps us fund and stay independent, more about how we work here

Our best-selling bra in our newest colour, beautiful Indigo! We are also making Indigo with our new, softer web elastic strapping, in 2 widths - 11mm for smaller sizes and 20mm for larger ones. We've custom made this strapping with more rubber than in our latest black V for Victory bras, to make a firmer stretch.

This The body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra in the bands as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

If you don't see your size or need sizing help, email us at hello@theverygoodbra.com. 

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Customer Reviews

No reviews yet
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V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
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V for Victory Bra - NEW - Black Tencel
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V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
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V for Victory Bra - NEW - Black Tencel
V for Victory Bra - NEW - Black Tencel
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$99.00 AUD
(Tax Free price $90.00 AUD)

We've used our original, launch tencel in our best-selling recent V for Victory bra style to create the ultimate everyday Very Good Bra!

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. 

This underwire-free bra is super soft on the body, but its small front V wire offers shape, support and separation. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex.

For this production we are using a new, softer webbing elastic in the same materials and from the same supplier, but specifically designed for bra straps! We have also created two new strap widths. Straps are 11mm wide in size 30/8-34/12 A to C cups and 36/14 A and B cups, all other sizes have our new wide 20mm width straps. Whilst 20mm may sound wide the straps look great and are wonderfully retro!

Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.


We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 24 reviews
88%
(21)
8%
(2)
0%
(0)
4%
(1)
0%
(0)
S
Sandie Elsom
Most comfortable bra I've ever bought

I'm a 14DD and I find The Very Good Bras to be a perfect fit. The V for Victory gives a good coverage with no bits cutting in anywhere. This is my third VGB and won't be my last.

J
Jenny Rowlands

Very comfortable. I’ve been spoilt! Can’t wear any other brand.

P
Penelope Brook
Very Comfortable Fit

The fabric is soft, the fit is good and is comfortable all day. I'm happy with the purchase

F
Fiona
Happy with purchase

This is my fourth V For victory bra, but the first tencel version with the wider straps. I like the wider straps, and the tencel is so lovely and soft to wear, although I did notice that the softer fabric doesn't seem to hold you in for as much shape as the cotton version as it has a bit more 'give' in it. Love these bras though!

A
Anonymous
Fits Great, Feels Great

The 10E fit perfectly (32 band, 37.5-ish bust) and I love how soft the fabric feels, plus it's made sustainably and ethically too! Definitely plan to get more in the future. Thanks, TVGB, for such an amazing product!

123
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra
Vintage Peach Bra

Vintage Peach Bra

$88.00 AUD
(Tax Free price $80.00 AUD)

Whilst this bra uses the same pattern and fit of our previous bras, the body is made in premium organic cotton, knitted and GOTs dyed here in Australia. 

Everything in this bra, from the elastic, tencel sewing thread, organic cotton and soy ink labels and custom-made hook and eye pieces, is designed to break down in nature at end-of-life and leave no trace. 

This wire-free, plastic-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. It also has a half cup liner in this weave to give it more support where needed. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 69 reviews
81%
(56)
12%
(8)
6%
(4)
1%
(1)
0%
(0)
S
Sylvia May
Comfy for me and the Earth!

Lovely bra, comfy fit, marvellous service

K
Karen Cameron
Loving the vintage peach bra

I have the bra on at the moment and alternate it with my other Very Good Bra (black original). I went a size smaller than I used to with regular not "Very Good Bras" and it fits well. It was quite snug around the band at first but quickly loosens slightly. It's 'win win' with the comfort and the vinage look.....and a big bonus No PLASTIC 'win'.

D
Dani
Love this bra - 12DD

Really happy with my new bra - very comfortable and supportive, and sustainable to boot!

J
J Turner

Exceeded expectations !
Supportive, fits well, definitely tighter than usual around the band but not to the point of bothering me (I think if I sized up it would be too big). Overall very happy with my purchase and will be recommending this to all my friends !

S
Sheree
VINTAGE PEACH BRA

I BOUGHT THE VINTAGE PEACH BRA AND THE ONE WITH THE V SUPPORT AND FIND THE LATTER FITS BETTER. I AM HAVING TROUBLE FINDING THE RIGHT SIDE FROM THE WRONG SIDE, VERY SIMILAR LOOKING. I HAVE SUPPORTED STEPH FOR YEARS AND FIND ALL THE BRAS TOO TIGHT ACROSS THE BODY, AND WITH THE NEW ONES NOT HAVING AS MUCH GIVE IN THE FABRIC THEY ARE EVEN MORE LIMITING. PERHAPS SOME THOUGHT NEEDS TO GO INTO ADDING A LONGER HOOK SECTION AS A CHOICE AT CHECKOUT THIS COULD NEGATE THE LIMITATIONS CAUSED BY THE FABRIC HAVING LESS GIVE. KEEP UP THE WONDERFUL THOUGHTFUL WORK STEPH I ACKNOWLEDGE YOU FOR ALL THAT YOU DO.

Hi Sheree, so sorry to hear this. The bras in my previous company - Bras Without Wires - included spandex so had a bit more stretch in them, but we don't use spandex in this bra to keep it plastic-free. If unworn we are happy to take a return as our bands don't go larger, or you could buy an expander at Spotlight, or online at places like Amazon. Sorry it diodnt work for you.

123
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra
Liberty Paisley bra

Liberty Paisley bra

$99.00 AUD
(Tax Free price $90.00 AUD)

Welcome to our first collaboration with iconic UK Liberty Fabric!

The body of the bra is organic cotton with a print in REACH dyes. This new design for us, as always, has no underwires and is super soft on the body. For the first time we've inserted a front V wire which gives great separation and support across all sizes, and works particularly well with larger cups. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace. 

To read more about our collaboration with Liberty Fabric, read the blog. If you need help with your size, email us at hello@theverygoodbra.com

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% organic cotton grown and spun in India, GOTs dyed and knitted in Australia at ABMT Textiles

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for a german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 72 reviews
88%
(63)
11%
(8)
1%
(1)
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(0)
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(0)
J
Jessica S.
My favorite

I normally wear a padded bra but this time was looking for organic. I found VG bra and so glad I did! At first I was worried when I didn’t see the padding but after I tried on I didn’t want to take off! So comfortable and supportive! Same with the Big Knickers. My only regret is that I didn’t buy more.. but I will! And I can’t wait to try the sleep and loungewear. Thank you The Very Good Bra!

A
Aisha Hanley
Amazing!

This bra is awesome and comfy, but still feels supportive. There was a mistake with my order and the team are literally amazing went above and beyond to fix it for me. Like they state they run a little smaller so deffs size up if you want that looser fit!

P
Pauline Lowe
A very good bra

Lovely fabric and print
Very flattering and comfortable
Gives a nice uplifting shape without wires🌸🦋

N
Natalie Lauritsen
Very pretty bra

The Liberty bra is very pretty and very comfortable. I do find that the band is a bit too wide and it doesn't stay flat, but the slight bunching up does not effect the comfort

N
Narelle B
Very good!

I love that these bras are good for the environment and good for the individual. Also super comfy and a great fit. Lives up to its name.

123
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