The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black
The Very Good Bra Black

The Very Good Bra Black

Regular price
$95.00 AUD
(Tax Free price $86.36 AUD)

Everything in this plastic-free bra, from the tree rubber and organic cotton elastic to the tencel sewing thread is designed to break down in nature at end-of-life and leave no trace. Check here to read more about the disposal of our custom-made organic cotton Hooks and Eyes. Read our blog to see how worms ate the bra in 8 weeks, but this is also premium, durable eco lingerie which will wash and wear for a long time.

This wire-free bra is super soft on the body. It has a soft, woven organic cotton liner in the band that sits next to the body and anchors the bra in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than other bras as it has less stretch. Straps are tree rubber elastic so not for those allergic to latex. Straps in all sizes are 13mm width.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.

Body Fabric - 100% Tencel using Lenzing fibres, knitted and GOTs dyed in Melbourne by MTK 

Sewing thread - 100% tencel Cradle to Cradle certified and GOTs dyed, made in Switzerland by Muller

Elastic - Organic Cotton and natural rubber knitted in Austria for german developer, Charle Berlin 

Liner and hook & eye fabric - 100% organic cotton, grown, spun and woven in Turkey and supplied by Ecological Textiles in The Netherlands

Labelling - Low impact Pad Print labelling at our factory using Ink Cups Sapphire Ink - Oeko-Tex certified

Metals - Cadmium and Nickel-free, Oeko-Tex certified, factory supplied

Customer Reviews

Based on 45 reviews
almost perfect

I love the business model, materials and construction amazing. Very comfortable. Best bra I have. My only issue is that I don't have enough coverage in the between breast section. When I lie on my right side my left breast pops out and vise versa. This also happens, to a lesser extent when upright. This leads to having to adjust my breasts back into the cups or be uncomfortable. I have tried two models, The Victory and The very good bra with the same results. I am still using my bras but I use them with a sports bra which helps keep my breasts where I want them and helps hide any weird bulges if my breast pop out.


5 stars for the business, customer service & shipping. 2 stars for the bra because I can’t wear it.
Firstly, I love the concept and ideals of the bra (and the business) and that’s what motivated me to try the bra - I wouldn’t discourage others from trying because there are so few comparable options in the market and it is still a well made product.
I really struggled to pick the right size and emailed to confirm based on my measurements (which I was also unsure if I was taking correctly) and my old bra - the recommended size came out as a 16C - which is sadly too big and just poor fitting on me. I wear a size 14 clothing wise for tops etc so I probably should have known better?
I persevered to try and give it a go but the rings are also so uncomfortable and irritating for me. I’ve worn it - so I can’t really exchange it. And it was a big investment, so I can’t replace it either. I wanted to love it - but it just doesn’t fit properly. Maybe I’m a weird shape and we all know how hard it is to find a good fitting bra, but of course I am disappointed.
If there’s a place to donate for someone else to try it out, please let me know.

Hi Adeka, so sorry the size didn't work after everything. Our measurement chart works well based on customer sizing feedback but it's not 100% for everyone, we are all so different. If the bra is worn, we do have a Facebook Buy Swap and Sell group where it may go on to find a new home and return some of your investment. Thanks for trying.

Really comfy

Soft and comfy. Really appreciated the little help to find the right size!

Cara Lee
My Third Very Good Bra and Counting

It's official, The Very Good Bra is now the only brand I'll buy. I always can use at least one dark bra for under dark clothes, and this black one is pretty and comfortable as I trusted it would be. I don't wear bras as often as I used to - but I always need a few, and The Very Good Bra is my bra of choice because it's the healthy option for my breasts, my skin, and the environment - that it looks and feels good is a bonus. I wish all sustainable products were this 100% sustainably made and packaged.

Annterese Reid

How lovely to find a underwear that is beautiful to look at , comfortable to wear and friendly to the environment as well ! And packs down for travel too. Love my new bra x

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