In Australia, it's coming into summer and having been through the hottest September on record, we're bracing for a big one. Not something many of us are looking forward to,...
V for Victory Bra
Why The Very Good Bra?
We are currently the only brand in the world making 100% plastic-free bras in up to 34 proper bra sizes
As featured in
V for Victory Bra and Briefs
We made it!
In January 2022 we achieved BCorps certification, a very proud day and a major goal since launch. Read more on the blog!
I have fibromyalgia so these bras are great, given there is a range of sizes and are super soft. I try to buy ethical so also great that they are Cert B.
Have tried before and returned but the new V style gives great support and separation and the lack of underwire is not noticeable. Super soft and comfortable including the straps. Great fit. I only wish it was a little sexier. While I acknowledge the small runs and ethos makes this difficult would love a little more prettiness. The closure stitching is white so an easy change would be to make it match the black fabric. Please also give us some more colours from a darker colour palette to suit more skin tones. Would love a Burgundy, Navy, Aubergine, or deep red. There are eco laces such as milk lace which are biodegradable, and I would be willing to pay a higher price point for some added touches. But a great product and would highly recommend. First and only non underwire and it’s much better than expected.
Love the fabrication and the cut but I'll size up next time. I'm a size 10-12 so purchased the 12/M but will buy the 14/L next time since I am long through the hip and prefer my undergarments to be on the looser fitting side. I find that the elastic in the leg digs in ever so slightly in the groin region which is mildly uncomfortable.
I love this bra! Definite everyday bra for white tees and anything else. Love the fabric and it washes well. Ive been trying to find a plastic free bra for a while and was so excited about finding this brand. I think you guys would do so well in the US! Thank you!!
It took me a long time to find a plastic free bra. I ended up stumbling on this site through a blog and was excited to place my first order. Stephanie helped me pick out the right sizes which fit nicely! I love the super soft organic fabric and the fact that I can compost my bras at the end of their life! The pansy design is beautiful. I got the matching set :) You can still feel pretty while wearing natural fibers! Yay! Very happy with my purchase.
Ordered my first "very good bra" and it is amazing. It fit well (thankfully) and is very comfortable. I went by the sizing chart and this helped with the right size. I wore it daily and it's now in the wash so I will be ordering another one. It is slightly firmer than other bras but not uncomfortably so. Highly recommend.
V for Victory Bra - Latte
Not only is this bra great on your skin, the sizing guide was really accurate for me. Bra is exactly as described. I’m very happy with my purchase. Look forward to a new range of colours like white or nude. Thanks for fast shipping
This is the best bra I've ever worn. I’ve worn wire-free bras before, but after 40 plus years of wearing polyester and elastic I wasn’t sure how it would feel to put something on that was a natural fibre, without elastic under my bust and without padding. Well … it feels GREAT! The sizing guide was spot on for me and the bra is comfortable, soft against my skin and supportive enough to give me some shape (as opposed to the 'crop top' bras I’ve also tried lately). I love this bra so much that after a day of wearing it I ordered another 3, and will probably buy more as my older bras retire. Love it.
I love your so natural product :)
Love this bra - don't notice I'm wearing it - perfect!
Love it! Very comfortable and Poppy is a happy colour. Best thing is my first bra I bought a few years ago is slowly returning to soil in my worm farm!
Thank you for the lovely products and service :)
I was wearing this less than a week after I ordered it.
It is very, very comfortable.
It looks good, and even got a rare compliment from my husband.
I love the end-of-use consideration that goes into all the products from The Very Good Bra.
What could make this product better? More colours to chose from! Especially green, I didn't find out about this company in time for that option.
These knickers seem even 'bigger' than the previous pairs of big knickers I've bought from you. Covers my menopause "area" quite well, and they're super comfy!
Why so Very Good?
We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable. Our comfortable bras contain no spandex, and every component has its origin in the earth, to which we hope your bra will in time harmlessly return, rather than add to our landfill burden.
Our wirefree bra fits and supports comfortably across 34 sizes, with no underwire. Our tencel and cotton wirefree bra means that once our customers leave the wire, they rarely go back!
Things we care about
Australians send 85% of textiles to landfill, two thirds of which are man made synthetic fibres like Polyester which take 200 years to break down. We use compostable textiles for our sustainable bra, and compostable packaging, whilst minimising production waste through pre-selling and making only to order - true Slow Fashion!
We still need bras!
Awareness is the first step. We all need clothes and we want to feel OK about buying them. Many of us aren't ready to go bra free! Our sustainable bra not only compostable at end of life, but arrive wrapped in recyclable tissue paper and sent in a 100% compostable, or 80% recycled, and recyclable poly mailer.
Before they end up in landfill, synthetic textiles release half a million tonnes of plastic microfibre into our oceans through washing. It is estimated that by 2050 there will be more plastic than fish in our oceans. We can change this by making better choices about the fabrics we buy and this includes your sustainable bra.
WINNER - FASHION IMPACT
Absolutely thrilled to have received the highest accolade in this prestigious international design award for our revolutionary bra.
The Good Design Awards Jury praised The Very Good Bra, commenting:
“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ”
The Very Good Bra was always set up to provide viable alternatives to conventional wired bras. As a woman who'd been diagnosed with breast cancer at a young age, and...
A lovely customer of ours recently sent me some shots of her bras almost completely eaten by worms, it literally made my week! As you see in the image below,...
Raised 350% of its Kickstarter goal
in 2018 The Very Good Bra launched via a Kickstarter campaign. See it here