World-first, 100%
nursing bra


Tencel V for Victory Bra

wirefree bras

V for Victory Bra

compostible bra

Original Black

zero waste fashion

Vintage Peach

Out of stock sizes available to pre-order for April delivery

Why The Very Good Bra?

We are currently the only brand in the world making 100% plastic-free bras in 28 proper bra sizes

As featured in

If you're on the journey to eliminate plastic from your life, then you've found the right place to get you one step closer. Through your bra. We are currently the only brand in the world making 100% plastic-free bras in 28 proper bra sizes. Our Multi-award winning, 100% plastic-free bras, briefs and sleepwear made in beautiful organic cotton or tencel with NO synthetics whatsoever, will go into a worm farm or home compost at end of life where they will leave no trace.

We made it!

Read all about it

Winner - Fashion Impact 2020

Read more about the awards

Why so Very Good?

We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable. Our bras contain no spandex, and every component has its origin in the earth, to which we hope your bra will in time harmlessly return, rather than add to our landfill burden.

Our bra is also good because it fits and supports comfortably across 27 sizes, with no underwire. We find that once our customers leave the wire, they rarely go back!

Things we care about



Australians send 85% of textiles to landfill, two thirds of which are man made synthetic fibres like Polyester which take 200 years to break down. We use compostable textiles for our bra, and compostable packaging, whilst minimising production waste through pre-selling and making only to order - true Slow Fashion!

We still need bras!

We still need bras!

Awareness is the first step. We all need clothes and we want to feel OK about buying them. Many of us aren't ready to go bra free! Our bra not only compostable at end of life, but arrive wrapped in recyclable tissue paper and sent in a 100% compostable, or 80% recycled, and recyclable poly mailer.

Ocean Waste

Ocean Waste

Before they end up in landfill, synthetic textiles release half a million tonnes of plastic microfibre into our oceans through washing. It is estimated that by 2050 there will be more plastic than fish in our oceans. We can change this by making better choices about the fabrics we buy and this includes your bra.

Raised 350% of its Kickstarter goal

in 2018 The Very Good Bra launched via a Kickstarter campaign. See it here